Impartner PRM vs. PIMworks

I have worked with many other PRM platforms. ImpartnerPRM is in the middle of the pack. There is still a lot of opportunity for making the platform more intuitive and automating some of the processes. However, it is better than some of the others that I have used in terms of there being better continuity between the PRM and marketing functions.

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PIMworks is a very good eCommerce based Product information management software. I have had a very good experience with it so far. Using PIMworks, it is very straightforward to define workflows and also create channel complaint content. The automatic content enrichment feature is very good as it fetches top-performing content from multiple web sources and enriches our overall product and catalog content.

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• Providing data in an easily digestible format.
• Intuitive workflow, really easy to learn in an afternoon.
• Cloud access feature allows for easy access on any device.

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• Instant product data syndication.
• Integrations with multiple channels and marketplaces.
• Centralized repository for managing product information.

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• Training was very difficult to set up and maintain
• They show you this awesome demo environment and then you realize once you purchase the tool how much it takes to get that. At least one web designer, help from marketing, and at least a few months of dedicated work
• The most expensive tool we looked at

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• I would like to see the overall implementation be done in a quicker fashion.
• Vendor profile management could be better.
• Sometimes while bulk importing product data, the platform becomes slow.

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Salesforce was too expensive for us at the time and required too much customization and internal strain at the time. We ended up choosing Salesforce over Impartner later on once our channel business was more established and we had more resources internally. Impartner was more simple and easy to deploy than Salesforce, which is why we chose it when we had fewer resources

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• I do think our lead to demo rate increased a significant percent
• We were able to communicate easily with over 1k partners that were hard to reach before

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• Using PIMworks we have been able to reduce our time to market.
• Our customer's product experience has greatly improved, helping us retain them better.
• We have reduced our operating costs by around 25% after the introduction of PIMworks.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info