ImportYeti vs. Kantar Research Services

This tool proves invaluable in grasping the landscape of market participants and their interactions. It enables us to conduct comprehensive market research, equipping us with the knowledge we need to make informed decisions. While it excels in providing insights into the volume flow within the market, it may fall short when it comes to pricing or the value of trades. Nonetheless, its ability to decipher market players and dynamics remains a strong asset for our business. We can rely on this tool to navigate the market terrain and gain a competitive edge.

Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Great data on Suppliers and Manufacturers
• Easy connect to all the platforms manufacturer is on for product portfolio
• PowerQuery tool lets you export for further analysis

• There studies provide brand insights in the most particular way.
• They also help in media planning & measuring their effectiveness.
• Helps in building brands.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Wish the ability to download I information was available
• Wish their was an availability to search by category (ie copper cookware; cutlery etc
• Being able to more easily see who else a supplier manufactures work with as helps you understand quality being produced

• The platform can be confusing to navigate at times; UX could be simplified.
• Ability to utilize more competitive datasets would be helpful.
• Sometimes takes a while to return data and build out full insights.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

After posting this (previously positive) review, all communication stopped from ImportYeti's side. Updating the review to reflect this.

ImportYeti is aimed for simplicity and cost effective solution. Many of its competitors provide a wide range of solutions, with a much greater price point. If you need a complete range of solutions, you may consider other options. ImportYeti is great in its scope, for querying the information regarding US imports. Is structured and really easy to use.

Easy to use, better pricing, deeper understanding.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Cut competitor supplier analysis time down to a fraction

• From my position, it's having a positive impact on the people involved in planning customer-led projects - more innovation that is bolder, more confidence we are focussing on the right areas, less time trying to sign things off or dissect where things went wrong, or convincing leadership teams to keep the the testing.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info