Improvado is a marketing intelligence platform designed for medium to large enterprises and agencies. Improvado integrates, simplifies, governs, and attributes complex data from various sources, delivering a unified view of marketing ROI and performance.
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PrestoDB (or Presto)
Score10 out of 10
N/A
Presto is an open source SQL query engine designed to run queries on data stored in Hadoop or in traditional databases.
Teradata supported development of Presto followed the acquisition of Hadapt and Revelytix.
This solution helped us when we were stuck trying to explore data deeper and didn’t have enough resources to prepare data for further analysis. The software solves data integrity problems bringing more granularity to all insights. Integration with data visualization tools and well-arranged insights shows how each of the company’s marketing channels performs in real-time. Improvado is also useful for risk mitigation when launching or adjusting marketing strategies. It may also become a valuable tool for businesses, who are aiming at automation and the elimination of routine processes. ETL processes automation unleashes marketing analysts’ potential granting them more time for research of marketing reports.
Presto is for interactive simple queries, where Hive is for reliable processing. If you have a fact-dim join, presto is great..however for fact-fact joins presto is not the solution.. Presto is a great replacement for proprietary technology like Vertica
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
ETL processes. Once adjusted, Improvado never fails to streamline data from our advertisement platforms to the data warehouse.
Variety of data sources. Improvado extracts data from over 200 sources, including both well-established platforms and the ones that are rapidly gaining momentum.
Full-cycle support. Improvado provided us with a dedicated manager available 24/7. Any issues that arose during the product integration were settled in a matter of minutes.
Flexibility and client-focused approach. After the integration, we adjusted our marketing campaign and needed new ad platforms to be integrated. The vendor allocated the development team ASAP to add new connectors to our existing network.
Professional services package. The company doesn't provide dashboard views by default. However, we had no time to figure out how to do it ourselves, so we hired a team of Improvado's analysts that set everything up for us.
Linking, embedding links and adding images is easy enough.
Once you have become familiar with the interface, Presto becomes very quick & easy to use (but, you have to practice & repeat to know what you are doing - it is not as intuitive as one would hope).
Organizing & design is fairly simple with click & drag parameters.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Improvado didn’t have all the integrations that we needed. However, they offered full coverage and quickly found ways to extract data from the sources we required.
The user interface for BI tools may be confusing to inexperienced users. Personally, I didn't have any problems. However, some of the junior marketing specialists from my department needed more time to adapt to the UI. Otherwise, the interface is great.
Presto was not designed for large fact fact joins. This is by design as presto does not leverage disk and used memory for processing which in turn makes it fast.. However, this is a tradeoff..in an ideal world, people would like to use one system for all their use cases, and presto should get exhaustive by solving this problem.
Resource allocation is not similar to YARN and presto has a priority queue based query resource allocation..so a query that takes long takes longer...this might be alleviated by giving some more control back to the user to define priority/override.
UDF Support is not available in presto. You will have to write your own functions..while this is good for performance, it comes at a huge overhead of building exclusively for presto and not being interoperable with other systems like Hive, SparkSQL etc.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Presto is good for a templated design appeal. You cannot be too creative via this interface - but, the layout and options make the finalized visual product appealing to customers. The other design products I use are for different purposes and not really comparable to Presto.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info