InboxAlly vs. Twilio SendGrid

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
InboxAlly
Score 10.0 out of 10
Small Businesses (1-50 employees)
Designed as an email deliverability tool, InboxAlly specifically aims to prevent marketing emails from being redirected into spam folders, to enhance the likelihood of them being opened and further engaged with by recipients, with the goal of augmenting both open and click-through rates. InboxAlly can also warm up domains and IPs to further increase open rates while preventing emails from getting lost in spam. The customer dashboard is where…
$149
per month
Twilio SendGrid
Score 7.4 out of 10
N/A
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…
$15
per month
Pricing
InboxAllyTwilio SendGrid
Editions & Modules
Starter
$149
per month
Plus
$645
per month
Premium
$1,190
per month
Basic
$15
per month
Advanced
$60
per month
Free
Free
Offerings
Pricing Offerings
InboxAllyTwilio SendGrid
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsCustom and Enterprise pricing available.
More Pricing Information
Community Pulse
InboxAllyTwilio SendGrid
Considered Both Products
InboxAlly
Chose InboxAlly
Inboxally is more specialised in solving the very problem that we had, while others do a lesser job on tackling the problem of deliverability.
Twilio SendGrid

No answer on this topic

Top Pros
Top Cons
Features
InboxAllyTwilio SendGrid
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
InboxAlly
-
Ratings
Twilio SendGrid
7.8
46 Ratings
4% below category average
WYSIWYG email editor00 Ratings7.733 Ratings
Dynamic content00 Ratings7.936 Ratings
Ability to test dynamic content00 Ratings8.134 Ratings
Landing pages00 Ratings7.622 Ratings
A/B testing00 Ratings8.526 Ratings
Mobile optimization00 Ratings9.034 Ratings
Email deliverability reporting00 Ratings7.646 Ratings
List management00 Ratings5.940 Ratings
Triggered drip sequences00 Ratings7.520 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
InboxAlly
-
Ratings
Twilio SendGrid
7.9
46 Ratings
1% above category average
Dashboards00 Ratings8.444 Ratings
Standard reports00 Ratings8.544 Ratings
Custom reports00 Ratings6.928 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
InboxAlly
-
Ratings
Twilio SendGrid
9.1
8 Ratings
7% above category average
URL Validation00 Ratings9.38 Ratings
Link Tracking00 Ratings9.08 Ratings
Image Validation00 Ratings9.07 Ratings
Inbox Display00 Ratings9.38 Ratings
Email Accessibility Tools00 Ratings9.08 Ratings
Spelling and Grammar Check00 Ratings8.66 Ratings
Spam Testing00 Ratings9.38 Ratings
Email Previews00 Ratings9.08 Ratings
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InboxAllyTwilio SendGrid
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Medium-sized Companies
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User Ratings
InboxAllyTwilio SendGrid
Likelihood to Recommend
10.0
(1 ratings)
5.7
(57 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(1 ratings)
Usability
-
(0 ratings)
1.0
(4 ratings)
Support Rating
-
(0 ratings)
3.0
(9 ratings)
User Testimonials
InboxAllyTwilio SendGrid
Likelihood to Recommend
InboxAlly
If you're sending cold emails to market your product, you definitely need the tool. It will likely increase your open rates by 30-50% at least. This change will add a lot to your conversions and bottom line. The tool has a very high ROI on the investment. Also, if you have a list of subscribers or customers to whom you're sending out broadcast emails. A big chunk of them ends up in your customer's spam or promotions folders. If you want them to actually see your emails, I recommend you to use IA.
Read full review
Twilio
I think Sendgrid is a great tool for sending out emails of all types. I've primarily used it for transactional emails as we've had other solutions for marketing emails, but I'm sure it would do just a good job - there is a "Marketing" section within the app you can use. Sendgrid integrates really easily with the development frameworks I've used, such as Laravel and Lumen; I've also integrated it with Moodle with ease.
Read full review
Pros
InboxAlly
  • Increase open rates
  • Track deliverability
  • Solve deliverability issues
Read full review
Twilio
  • Managing email lists / audiences is easy with features like groups and segments.
  • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
  • Provides clear / easy-to-read analytics of email campaigns.
  • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
Read full review
Cons
InboxAlly
  • Improve their back end UX a bit. It's very easy to understand and super useful, but there's always room for improvement.
Read full review
Twilio
  • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
  • Helping with warming up our dedicated IP for the best-sending score.
  • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
  • Transactional email sequences would be a huge plus.
  • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
  • Better reporting and split reporting between transactional and marketing emails.
Read full review
Usability
InboxAlly
No answers on this topic
Twilio
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
Read full review
Support Rating
InboxAlly
No answers on this topic
Twilio
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
Read full review
Alternatives Considered
InboxAlly
Inboxally is more specialised in solving the very problem that we had, while others do a lesser job on tackling the problem of deliverability.
Read full review
Twilio
If given a choice between the two, I would pick Mandrill over SendGrid. Mandrill is slightly more expensive but the data & reports that you receive from it make the service worth it. Mandrill lets you export reports over a period of time, view the actual content of emails that you've dispatched and the customer support is way better. If you can bear the slightly higher cost, Mandrill would be a better choice.
Read full review
Return on Investment
InboxAlly
  • Increased our ROI on our email marketing efforts.
Read full review
Twilio
  • Our clients experience significant ROI from their web forms - without receipt of forms, many of them would not still be in business.
  • As a solution for clients' sites, we find SendGrid is a fast installation and a 1 stop problem solver, saving us man-hours.
Read full review
ScreenShots

InboxAlly Screenshots

Screenshot of InboxAlly platformScreenshot of InboxAlly reporting