Reliable marketing email tool
May 17, 2025

Reliable marketing email tool

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • SendGrid Marketing Campaigns
  • SendGrid Email API

Overall Satisfaction with Twilio SendGrid

We use Twilio SendGrid as an email marketing tool for sending marketing nurture emails to every ICP prospect of ours. The business problems the product addresses is sending of mass emails and configuring and warming up new domains for sending those mass emails. Scope of our use case is only for marketing nurtures.

Pros

  • Sending mass emails
  • Tracking deliverability, opens and click rates
  • Giving us domain reputation score

Cons

  • Ease of use and user-friendliness
  • Better integration features with Salesforce
  • Data accuracy in click rates
  • Better domain reputation visibility
  • Better domain reputation score
  • Better reachability to our target prospects
It is usable but needs improvement in overall user experience and ease of use. A new joinee/anyone new to the tool would need more tarining currently before he can use the platform seamlessly. The set-up to value realization time for Twilio SendGrid customers is generally high because of this concern.
Twilio SendGrid is generally economical and thus can give better ROI compared to competitors and in a short period of time. Twilio SendGrid can be used for mass email campaigns and thus any marketer would prefer that for mass email marketing compared to say Outreach because Outreach is more of a sales tool and suitable for sending lesser emails.

Do you think Twilio SendGrid delivers good value for the price?

Yes

Are you happy with Twilio SendGrid's feature set?

Yes

Did Twilio SendGrid live up to sales and marketing promises?

Yes

Did implementation of Twilio SendGrid go as expected?

Yes

Would you buy Twilio SendGrid again?

Yes

Twilio SendGrid is well suited for those organizations who need to send mass emails very often to their prospects and customers and thus may be wary of a reliable tool that can do that without affecting domain reputation. It may be less suited for organizations which do not have say more than 10,000 target prospects and thus may rely only on 1:few ABM for sending emails.

Twilio SendGrid Feature Ratings

Email & Online Marketing
8.9
WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
8
A/B testing
9
Mobile optimization
8
Email deliverability reporting
10
List management
9
Triggered drip sequences
9
Reporting & Analytics
9.3
Dashboards
9
Standard reports
10
Custom reports
9
Pre-Send Testing
8.0
URL Validation
8
Link Tracking
8
Image Validation
8
Inbox Display
8
Email Accessibility Tools
8
Spelling and Grammar Check
8
Spam Testing
8
Email Previews
8

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