Sendgrid Email API - Perfect For Startups And Fast Moving Small Teams!
April 03, 2019

Sendgrid Email API - Perfect For Startups And Fast Moving Small Teams!

Evan Laird | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • SendGrid Email API

Overall Satisfaction with Twilio SendGrid

SendGrid Email API is being used as our transactional email platform. So when users or restaurants make actions (such as reserve a table) inside of our application an email is being sent out to each individual user/restaurant with details about that certain action. It's also used for easy onboarding flows for our users and restaurants alike so based on actions they take such as adding their restaurant, we send another email about how to use and open up tables.
  • Drag and drop email designer for transactional emails - super nice even though I do code, it's much quicker and easier to implement without code.
  • Very simple implementation. Only a few lines of code need to be added in our backend and boom we were up and running in less than a day.
  • Listening to customer feedback. They regularly send emails about new features and ask for feedback to improve their software.
  • Some of the cheapest and best dedicated IPs.
  • Easy integration and setup between marketing and transactional emails. Super helpful to have everything in one place.
  • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
  • Helping with warming up our dedicated IP for the best-sending score.
  • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
  • Transactional email sequences would be a huge plus.
  • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
  • Better reporting and split reporting between transactional and marketing emails.
  • It's ROI has been fantastic considering we are on the startup accelerator program which is insanely cheap/free, so it's costing no money at all.
  • It hasn't added many direct dollars to our bottom line as we don't sell through Email API and transactional emails (leave that to marketing) but it has added credibility and that wow factor to make our company look bigger than we actually are.
  • It has increased our engagement on the app by about 25% once we finished implementing the newly designed user sided emails and onboarding sequence.
The only other transactional email program I've used inside of Dinely was Mailgun. Mailgun is great with deliverability and relatively cost effective as well. The only issue is it's not able to be rapidly implemented. If we wanted to design up transactional emails that wow our customers we would have to either: have me spend hours and hours doing extra work, or hire a freelancer to help out. Which both would cost relatively $1,000s and take a few weeks. Whereas with SendGrid email API and their transactional emails, I was able to pump these out in a few hours, save templates, and get our necessary 10-20 transaction emails out within a day.
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SendGrid Email API, I feel, is well suited for tech companies with smaller teams. I feel as if with a larger team of programmers, designers, etc. you may have better results with a competitor and coding things yourself. But for fast moving startups with quick implementation, nothing beats Twilio + SendGrid in those regards.