Twilio SendGrid

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Twilio SendGrid
Score 7.4 out of 10
N/A
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…
$15
per month
Pricing
Twilio SendGrid
Editions & Modules
Basic
$15
per month
Advanced
$60
per month
Free
Free
Offerings
Pricing Offerings
Twilio SendGrid
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup FeeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Twilio SendGrid
Considered Both Products
Twilio SendGrid
Chose Twilio SendGrid
Brevo was cheaper and doesn't support the spam testing but in my experience their support was much , much better.
Chose Twilio SendGrid
I have been using Sendgrid for a while now, and the main reason to select it in the first place was because of the data analytics it offered and data security. Its high deliverability and rates and the pricing offered for our requirement suited our budget; hence, we chose it …
Chose Twilio SendGrid
SendGrid has added features and allows to add unique unsubscribe links.
Chose Twilio SendGrid
Sendgrid has a lot of features that other providers have and a few more - like the dynamic template builder, which AWS SES doesn't have. We choose the provider based on the scenario of use and the provider we're using. If we're going to be making regular changes to a template, …
Chose Twilio SendGrid
Originally our engineering team selected SendGrid because it was a well-known brand and highly regarded as the leader in email deliverability services. My executive team at the time was familiar with the brand as well, and had worked with key stakeholders at SendGrid prior to …
Chose Twilio SendGrid
We here it is good but has this huge issue with customer service. We wanted to go with SendGrid because it was recommended, but we have had three months of grief.
Chose Twilio SendGrid
I use both. SendGrid as I stated before I use in a very simple manner - just as an email server basically- because the
email list I’m using is originates through ClickFunnels. They have enough reporting for me. Although I could definitely use click tracking so I may implement …
Chose Twilio SendGrid
Twilio SendGrid stacks up against SharpSpring and Adobe Advertising Cloud because it resolves sending emails in a easy way with a low cost and a lot free quotas. So if you need to only integrates a list register, a easy newsletter send or even a smtp integration, Twilio …
Chose Twilio SendGrid
Twilio SendGrid is a great all around email marketing solution. It does everything that Mailchimp can do but offers a whole host of other features a professional marketeer would require. Mailchimp does not support email campaigns that promote gambling products.
Chose Twilio SendGrid
We have been looking for an email marketing provider that would match the budget ("not too high" :), our database numbers (over 10K subscribers), and convenience. MailChimp is very convenient and easy to use, but it was expensive at 10K+ subscribers. Emma, which I haven't used, …
Chose Twilio SendGrid
Mailgun answers support tickets inside of 24 hours and has as good as or better deliverability, and their team is knowledgeable and responsive.
Chose Twilio SendGrid
We also have Kartra, which is not in your list. Seriously, if I’m running the campaign, it’s SendGrid. I’m not a tech guy, but I can use it and can even design something and get the HTML code out if I need to.
My biggest gripe is that it’s so hard to move data across platforms, …
Chose Twilio SendGrid
I use this software along with Sendwithus too. Both the software I use for different sets of people.
Chose Twilio SendGrid
We prefer Twilio SendGrid as a solution, simpler installation, very low failure rate (less than 1%) Our goal is a 1 step solution that we never have to go back to, that way the client is only billed once and their ROI remains high.
Chose Twilio SendGrid
We selected SendGrid for the flexibility it offered us where we could set up APIs from our own database and CDP to trigger one-to-one messages, automate campaigns, personalize comms and save money over other systems that require you to host your data in their systems and charge …
Chose Twilio SendGrid
We considered using Mailchimp from the beginning but we weren't in a place where we needed everything Mailchimp had to offer and we needed a simpler solution that was easy to implement and use. SendGrid served us well as a bigger stage company with limited funds and needs but …
Chose Twilio SendGrid
Some of the other platforms we have used in the past appeared to be cheaper up front, but in the long run... they were a lot more costly than Twilio SendGrid. Some of the other email marketing tools did not offer drag and drop features that make building an email campaign easy …
Chose Twilio SendGrid
The only other transactional email program I've used inside of Dinely was Mailgun. Mailgun is great with deliverability and relatively cost effective as well. The only issue is it's not able to be rapidly implemented. If we wanted to design up transactional emails that wow our …
Chose Twilio SendGrid
Before using SendGrid we used Mailchimp and were very limited with segmenting our users. Then we moved to ActiveCampaign and paid a ton of money for sending a few promotional emails per month. Then we got SendGrid - letting us rid both of ActiveCampaign and Mailgun and having …
Chose Twilio SendGrid
All of the aforementioned competing services don't have a transactional email component along with their email marketing campaign services. Also, SendGrid is the most economical value of the 4, while 2nd place goes to MailChimp with regard to pricing. I liked SendGrid out of …
Chose Twilio SendGrid
If I consider the the easiness in functionality of Email Editor in SendGrid Marketing Email software, it matches my expectations. I don't need to train my colleagues for the usage of this software. In my absence also anyone can create email campaigns and send it very easily. So …
Top Pros
Top Cons
Features
Twilio SendGrid
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Twilio SendGrid
7.8
46 Ratings
5% below category average
WYSIWYG email editor7.733 Ratings
Dynamic content8.036 Ratings
Ability to test dynamic content8.134 Ratings
Landing pages7.622 Ratings
A/B testing8.526 Ratings
Mobile optimization9.034 Ratings
Email deliverability reporting7.746 Ratings
List management5.940 Ratings
Triggered drip sequences7.520 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Twilio SendGrid
7.9
46 Ratings
1% above category average
Dashboards8.444 Ratings
Standard reports8.444 Ratings
Custom reports6.828 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Twilio SendGrid
9.1
8 Ratings
7% above category average
URL Validation9.38 Ratings
Link Tracking9.08 Ratings
Image Validation9.07 Ratings
Inbox Display9.38 Ratings
Email Accessibility Tools9.08 Ratings
Spelling and Grammar Check8.66 Ratings
Spam Testing9.38 Ratings
Email Previews9.08 Ratings
Best Alternatives
Twilio SendGrid
Small Businesses
ReachMail
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Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternatives
User Ratings
Twilio SendGrid
Likelihood to Recommend
5.7
(57 ratings)
Likelihood to Renew
7.0
(1 ratings)
Usability
1.0
(4 ratings)
Support Rating
3.0
(9 ratings)
User Testimonials
Twilio SendGrid
Likelihood to Recommend
Twilio
I think Sendgrid is a great tool for sending out emails of all types. I've primarily used it for transactional emails as we've had other solutions for marketing emails, but I'm sure it would do just a good job - there is a "Marketing" section within the app you can use. Sendgrid integrates really easily with the development frameworks I've used, such as Laravel and Lumen; I've also integrated it with Moodle with ease.
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Pros
Twilio
  • Managing email lists / audiences is easy with features like groups and segments.
  • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
  • Provides clear / easy-to-read analytics of email campaigns.
  • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
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Cons
Twilio
  • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
  • Helping with warming up our dedicated IP for the best-sending score.
  • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
  • Transactional email sequences would be a huge plus.
  • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
  • Better reporting and split reporting between transactional and marketing emails.
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Usability
Twilio
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
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Support Rating
Twilio
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
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Alternatives Considered
Twilio
If given a choice between the two, I would pick Mandrill over SendGrid. Mandrill is slightly more expensive but the data & reports that you receive from it make the service worth it. Mandrill lets you export reports over a period of time, view the actual content of emails that you've dispatched and the customer support is way better. If you can bear the slightly higher cost, Mandrill would be a better choice.
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Return on Investment
Twilio
  • Our clients experience significant ROI from their web forms - without receipt of forms, many of them would not still be in business.
  • As a solution for clients' sites, we find SendGrid is a fast installation and a 1 stop problem solver, saving us man-hours.
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