Infobip vs. Microsoft Entra External ID

OpenMarket is well suited to support enterprise SMS at scale, with a wholesale and flexible solution. Their provisioning team is great in terms of response time, and support for their products is deeply rooted in industry and technological understanding of SMS. OpenMarket would not be well suited for small companies just starting to test the waters with SMS in a low barrier way.

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In our organisation we use Microsoft Entra External ID primarily to enable non-attenders to remotely login to our tenant and access pre-prepared educational resources. As well as access to tutors, pupils can also communicate with centralised staff who can support them to gain an education. Utilising our external tenant configuration we can develop and deploy our own in house apps to unpin this support intervention.

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• Trans SMS
• WhatsApp for Business
• Marketing automation
• Dashboards
• Great Customer Success team

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• One of the things that Microsoft Entra External ID does really well is creating user logins, accounts and profile. It is very easy to create them, manage them and delete them. It is fast and reliant.
• Limit access or authorization feature. We can allow different levels of authorization and access. So that not all the employees would have access to all the data. Only some relaible employees would have access and power to change anything.
• Mutli factor authentication feature is also a really good feature to secure data. Even overseas vendors need MFS to login which gives double protection to our data.

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• OpenMarket does most things well. One thing they are missing is MMS capabilities on text enabled long numbers.
• The portal for entering shortcode program briefs is kind of clunky, it would be nice is account managers took the Word document and imported it into the tool for clients.

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• Troubleshooting diagnostic logs effectively requires VS Code
• Group and role management requires additional effort
• The programming model (XML) could use some developer experience love

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Best customer success team. Newer channels to reach customers are quickly worked upon and implemented faster. Transparency with billing

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Infobip gradually introduces things sometimes which is difficult to implement

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Microsoft Entra External ID is an all round solid product, and certainly delivers the solution to our needs well. Through use we found that Pupil's become 'experts in avoidance', if they can forget their login details or indeed their device used for MFA, they will and then use that as the excuse for not accessing/completing their assignments. If more MFA options were available (such as delegated MFA) this would really help iron out our entire end user experiences

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- always available to provide support - don't have to raise tickets which goes in constant loop of not getting answered

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A strong roadmap involving key stakeholders can help move things faster. Be clear with volume commitments for delivery channels.

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As a top tier aggregator, OpenMarket requires contracts to utilize their services, whereas other SaaS providers allow users to signup and start sending within a shorter amount of time. The benefit of using OpenMarket is the relationship, and the SLAs in availability they maintain. Other aggregators offer equal levels of service, so there are other shops in town selling the same thing with the same reliability.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

I really enjoy how simple it is to connect this Active Directory with other Microsoft Products to collaborate with colleagues and clients.

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• OpenMarket has had a positive effect on our business in terms of providing a low-cost bulk SMS and MMS solution.
• We are able to provide enterprise level SMS services in a reliable and cost-effective way.
• Our business objective to have high availability, and connections with top tier aggregators is supported by our relationship with OpenMarket.

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Independently Invited by TrustRadius

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• Having monthly active users billing was cost-effective.
• Helped with the IT support that was already managing the Azure platform of the company; this helped to manage the costs better and optimize them.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info