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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Inmar Martech

    Score9.3 out of 10
    N/AInmar Martech (formerly ownerIQ) supports digital advertising operations with a second-party data marketplace for retailers and brands to share data with partners and to aid advertisers in creating more targeted and advertising campaigns.N/A

    Magnite

    Score8 out of 10
    N/AMagnite (formerly Rubicon Project) is an independent sell-side advertising platform.N/A
    Pricing
    Inmar MartechMagnite
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Inmar MartechMagnite
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Inmar MartechMagnite
    Ad Campaigns
    Comparison of Ad Campaigns features of Inmar Martech and Magnite
    Feature
    Inmar Martech
    8.5
    1 Ratings
    8% above category average
    Magnite
    8.0
    2 Ratings
    2% above category average
    Ad deployment9.01 Ratings8.02 Ratings
    Display advertising9.01 Ratings8.02 Ratings
    Ad display and retargeting segmentation9.01 Ratings8.02 Ratings
    Sequence targeting7.01 Ratings8.02 Ratings
    Ad campaign creation00 Ratings8.02 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Inmar Martech and Magnite
    Feature
    Inmar Martech
    9.4
    1 Ratings
    19% above category average
    Magnite
    7.3
    2 Ratings
    6% below category average
    Ad performance reports7.01 Ratings7.02 Ratings
    Ad conversion tracking10.01 Ratings7.02 Ratings
    Ad attribution reporting10.01 Ratings8.01 Ratings
    Cross-channel ad management10.01 Ratings8.02 Ratings
    Ad forecasting and optimization10.01 Ratings6.01 Ratings
    Ad dashboards00 Ratings8.02 Ratings
    Ad Network Integration
    Comparison of Ad Network Integration features of Inmar Martech and Magnite
    Feature
    Inmar Martech
    -
    Ratings
    Magnite
    7.5
    2 Ratings
    2% above category average
    Data Transfer00 Ratings7.02 Ratings
    DSP integration00 Ratings8.02 Ratings
    Best Alternatives
    Inmar MartechMagnite
    Small Businesses
    AdRoll
    Score3.7 out of 10
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Inmar MartechMagnite
    Likelihood to Recommend
    9.0
    (1 ratings)
    9.0
    (2 ratings)
    User Testimonials
    Inmar MartechMagnite
    Likelihood to Recommend
    Inmar Intelligence
    Worked very well for a local attraction in Chicago where our main KPI was ticket sales. Awareness scenarios may not be fitting or lower budget clients.
    Incentivized
    Read full review
    Magnite (Rubicon Project)
    If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
    Incentivized
    Read full review
    Pros
    Inmar Intelligence
    • Client Service
    • Performance
    • Optimizations
    • Detailed planning
    Incentivized
    Read full review
    Magnite (Rubicon Project)
    • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
    • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
    Incentivized
    Read full review
    Cons
    Inmar Intelligence
    • Self-Service
    • Case Studies
    • Planning collateral
    Incentivized
    Read full review
    Magnite (Rubicon Project)
    • If possible to update the reporting to have less delay time on the data.
    • The reporting portal cuts off the bid request data after a period of time.
    • The UI seems to be a bit slower lately.
    Incentivized
    Read full review
    Alternatives Considered
    Inmar Intelligence
    No answers on this topic
    Magnite (Rubicon Project)
    Rubicon had superior client services and monetization techniques.
    Incentivized
    Read full review
    Return on Investment
    Inmar Intelligence
    • Positive ROI
    • Increase in ticket sales
    • Competed with internal Retargeting
    Incentivized
    Read full review
    Magnite (Rubicon Project)
    • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
    • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
    Incentivized
    Read full review
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