Inmar Martech vs. Magnite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Inmar Martech
Score 9.3 out of 10
N/A
Inmar Martech (formerly ownerIQ) supports digital advertising operations with a second-party data marketplace for retailers and brands to share data with partners and to aid advertisers in creating more targeted and advertising campaigns.N/A
Magnite
Score 8.0 out of 10
N/A
Magnite (formerly Rubicon Project) is an independent sell-side advertising platform.N/A
Pricing
Inmar MartechMagnite
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Inmar MartechMagnite
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Inmar MartechMagnite
Features
Inmar MartechMagnite
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Inmar Martech
8.5
1 Ratings
8% above category average
Magnite
8.0
2 Ratings
2% above category average
Ad deployment9.01 Ratings8.02 Ratings
Display advertising9.01 Ratings8.02 Ratings
Ad display and retargeting segmentation9.01 Ratings8.02 Ratings
Sequence targeting7.01 Ratings8.02 Ratings
Ad campaign creation00 Ratings8.02 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Inmar Martech
9.4
1 Ratings
19% above category average
Magnite
7.3
2 Ratings
6% below category average
Ad performance reports7.01 Ratings7.02 Ratings
Ad conversion tracking10.01 Ratings7.02 Ratings
Ad attribution reporting10.01 Ratings8.01 Ratings
Cross-channel ad management10.01 Ratings8.02 Ratings
Ad forecasting and optimization10.01 Ratings6.01 Ratings
Ad dashboards00 Ratings8.02 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Inmar Martech
-
Ratings
Magnite
7.5
2 Ratings
2% above category average
Data Transfer00 Ratings7.02 Ratings
DSP integration00 Ratings8.02 Ratings
Best Alternatives
Inmar MartechMagnite
Small Businesses
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 9.0 out of 10
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Inmar MartechMagnite
Likelihood to Recommend
9.0
(1 ratings)
9.0
(2 ratings)
User Testimonials
Inmar MartechMagnite
Likelihood to Recommend
Inmar Intelligence
Worked very well for a local attraction in Chicago where our main KPI was ticket sales. Awareness scenarios may not be fitting or lower budget clients.
Read full review
Magnite (Rubicon Project)
If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
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Pros
Inmar Intelligence
  • Client Service
  • Performance
  • Optimizations
  • Detailed planning
Read full review
Magnite (Rubicon Project)
  • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
  • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
Read full review
Cons
Inmar Intelligence
  • Self-Service
  • Case Studies
  • Planning collateral
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Magnite (Rubicon Project)
  • If possible to update the reporting to have less delay time on the data.
  • The reporting portal cuts off the bid request data after a period of time.
  • The UI seems to be a bit slower lately.
Read full review
Alternatives Considered
Inmar Intelligence
No answers on this topic
Magnite (Rubicon Project)
Rubicon had superior client services and monetization techniques.
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Return on Investment
Inmar Intelligence
  • Positive ROI
  • Increase in ticket sales
  • Competed with internal Retargeting
Read full review
Magnite (Rubicon Project)
  • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
  • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
Read full review
ScreenShots