TrustRadius: an HG Insights company

Inmar Martech vs. Perfect Audience (discontinued)

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Inmar Martech

    Score9.3 out of 10
    N/AInmar Martech (formerly ownerIQ) supports digital advertising operations with a second-party data marketplace for retailers and brands to share data with partners and to aid advertisers in creating more targeted and advertising campaigns.N/A

    Perfect Audience (discontinued)

    Score8 out of 10
    N/APerfect Audience was a retargeting solution for X.com (Twitter), and part of Marin Software. The service is no longer available.N/A
    Pricing
    Inmar MartechPerfect Audience (discontinued)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Inmar MartechPerfect Audience (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Inmar MartechPerfect Audience (discontinued)
    Ad Campaigns
    Comparison of Ad Campaigns features of Inmar Martech and Perfect Audience (discontinued)
    Feature
    Inmar Martech
    8.5
    1 Ratings
    8% above category average
    Perfect Audience (discontinued)
    8.4
    1 Ratings
    7% above category average
    Ad deployment9.01 Ratings9.01 Ratings
    Display advertising9.01 Ratings9.01 Ratings
    Ad display and retargeting segmentation9.01 Ratings8.01 Ratings
    Sequence targeting7.01 Ratings8.01 Ratings
    Ad campaign creation00 Ratings8.01 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Inmar Martech and Perfect Audience (discontinued)
    Feature
    Inmar Martech
    9.4
    1 Ratings
    19% above category average
    Perfect Audience (discontinued)
    8.3
    1 Ratings
    7% above category average
    Ad performance reports7.01 Ratings9.01 Ratings
    Ad conversion tracking10.01 Ratings9.01 Ratings
    Ad attribution reporting10.01 Ratings8.01 Ratings
    Cross-channel ad management10.01 Ratings8.01 Ratings
    Ad forecasting and optimization10.01 Ratings8.01 Ratings
    Ad dashboards00 Ratings8.01 Ratings
    Ad Network Integration
    Comparison of Ad Network Integration features of Inmar Martech and Perfect Audience (discontinued)
    Feature
    Inmar Martech
    -
    Ratings
    Perfect Audience (discontinued)
    8.0
    1 Ratings
    8% above category average
    Data Transfer00 Ratings8.01 Ratings
    DSP integration00 Ratings8.01 Ratings
    Best Alternatives
    Inmar MartechPerfect Audience (discontinued)
    Small Businesses
    AdRoll
    Score3.7 out of 10
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Inmar MartechPerfect Audience (discontinued)
    Likelihood to Recommend
    9.0
    (1 ratings)
    8.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    6.0
    (1 ratings)
    User Testimonials
    Inmar MartechPerfect Audience (discontinued)
    Likelihood to Recommend
    Inmar Intelligence
    Worked very well for a local attraction in Chicago where our main KPI was ticket sales. Awareness scenarios may not be fitting or lower budget clients.
    Incentivized
    Read full review
    Discontinued Products
    I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.
    Incentivized
    Read full review
    Pros
    Inmar Intelligence
    • Client Service
    • Performance
    • Optimizations
    • Detailed planning
    Incentivized
    Read full review
    Discontinued Products
    • Great to up your inbound marketing game
    • The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
    • Can customize each ad easily
    Incentivized
    Read full review
    Cons
    Inmar Intelligence
    • Self-Service
    • Case Studies
    • Planning collateral
    Incentivized
    Read full review
    Discontinued Products
    • Constantly left Googling how to do things because the system is sometimes confusing
    • Weak native reporting
    • Landing page editor needs work
    Incentivized
    Read full review
    Usability
    Inmar Intelligence
    No answers on this topic
    Discontinued Products
    The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.
    Incentivized
    Read full review
    Support Rating
    Inmar Intelligence
    No answers on this topic
    Discontinued Products
    The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.
    Incentivized
    Read full review
    Alternatives Considered
    Inmar Intelligence
    No answers on this topic
    Discontinued Products
    I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.
    Incentivized
    Read full review
    Return on Investment
    Inmar Intelligence
    • Positive ROI
    • Increase in ticket sales
    • Competed with internal Retargeting
    Incentivized
    Read full review
    Discontinued Products
    • The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
    • Re-marketing features have been superior to AdWords.
    Incentivized
    Read full review
    ScreenShots