Insequent Matrix (discontinued) vs. Yoast

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Insequent Matrix (discontinued)
Score 6.0 out of 10
N/A
Matrix is the Enterprise or Agency level search engine optimization platform formerly developed and owned by Barcelona based company Intelligent SEO which was recently (Jan. 2014) acquired by American company Insequent, Inc to expand their offerings. Matrix presents the full panoply of SEO features, like search ranking and tracking, keyword and backlink monitoring and suggestions, site audit, competitor tracking and head-to-head comparison with the home team, also a landing page generator, and…N/A
Yoast
Score 9.7 out of 10
N/A
Yoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO for rank climbing with embedded videos in a Wordpress site, WooCommerce SEO for the WP ecommerce plugin, News SEO for rank climbing in Google news, Local SEO for (as the name implies) climbing in local listings with more complete information so can be located…
$0
per year
Pricing
Insequent Matrix (discontinued)Yoast
Editions & Modules
No answers on this topic
Premium
$118.80
per year
Offerings
Pricing Offerings
Insequent Matrix (discontinued)Yoast
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Insequent Matrix (discontinued)Yoast
Features
Insequent Matrix (discontinued)Yoast
SEO
Comparison of SEO features of Product A and Product B
Insequent Matrix (discontinued)
10.0
1 Ratings
27% above category average
Yoast
7.4
60 Ratings
3% below category average
Keyword analysis10.01 Ratings10.050 Ratings
Competitive analysis10.01 Ratings4.024 Ratings
Site audit / diagnostics10.01 Ratings8.041 Ratings
Site recommendations10.01 Ratings10.043 Ratings
Task management10.01 Ratings2.022 Ratings
Backlink management00 Ratings9.033 Ratings
SERP ranking tracking00 Ratings6.019 Ratings
Page grader00 Ratings10.054 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Insequent Matrix (discontinued)
10.0
1 Ratings
28% above category average
Yoast
5.0
51 Ratings
40% below category average
Social SEO10.01 Ratings6.041 Ratings
Mobile SEO10.01 Ratings6.041 Ratings
Local SEO00 Ratings2.240 Ratings
Global SEO00 Ratings6.034 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Insequent Matrix (discontinued)
10.0
1 Ratings
17% above category average
Yoast
8.7
47 Ratings
3% above category average
Multi-domain support10.01 Ratings10.020 Ratings
Integration with web analytics tools10.01 Ratings7.443 Ratings
Best Alternatives
Insequent Matrix (discontinued)Yoast
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Conductor
Conductor
Score 9.3 out of 10
Conductor
Conductor
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Insequent Matrix (discontinued)Yoast
Likelihood to Recommend
10.0
(1 ratings)
10.0
(60 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Usability
-
(0 ratings)
10.0
(2 ratings)
Support Rating
-
(0 ratings)
7.7
(19 ratings)
User Testimonials
Insequent Matrix (discontinued)Yoast
Likelihood to Recommend
Discontinued Products
Absolutely, we recommend Matrix to every business to business partner or client we have. It has helped us crawl out of the dark ages and interface with a completely new audience of customers. We appreciate that they are always innovating so we get the best of the future pulled into the present.
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yoast.com
Yoast Wordpress SEO Plugins is really great for any application - home pages, blogs, etc. It saves a lot of time researching keywords, but it is time-consuming crafting content, which I think is a necessary evil. I wasn't really seeing the immediate results I had hoped for, but there could be a variety of reasons for that (cookies, caches, etc.). Overall, if you have the time to dedicate and utilize the tool, it's awesome!
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Pros
Discontinued Products
  • Site that is mobile friendly
  • Website integrated into Google platform for ads.
  • SEO dashboard is easy to use.
Read full review
yoast.com
  • Evaluate the SEO score of any given page's content.
  • Makes it simple to manage the title and description for a page (what shows up on Google search results).
  • Boils down complicated topics such as canonical URLs for non-technical users.
  • Easy explanations for any and all options, including why to use or not use an option.
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Cons
Discontinued Products
  • Web design is very sophisticated and beyond my capabilities.
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yoast.com
  • Density: Because even the free, basic Yoast SEO tool has SO MANY FEATURES, if you're brand new to SEO as a concept/practice, you might feel a little overwhelmed at first. Just go watch the training videos!
  • Bulk Title Editing: I'm sure this tool can be useful, but I've never found it to be particularly intuitive or helpful.
  • Limitations: I'm grasping at straws here, but it would be nice if some of the premium (paid) features- specifically the social media previews- were available in the free version. Like I said, grasping.
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Likelihood to Renew
Discontinued Products
No answers on this topic
yoast.com
I see no reason to discontinue using Yoast as it has been very beneficial for my website and my business.
Read full review
Usability
Discontinued Products
No answers on this topic
yoast.com
It's super easy to use. Really, it requires little-to-know tutorials or walkthroughs at all — it explains everything you need to know in the description and tooltips built straight into the tool. I've never had to google a how-to or tutorial to use Yoast — it just works, and it works well
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Support Rating
Discontinued Products
No answers on this topic
yoast.com
There are plenty of amazing articles published on their site, however, I don't rate their actual support team as being particularly helpful. I made multiple points of contact regarding the internal link counter not working and even though they began troubleshooting I think when it became too hard it was just forgotten about and so is still unresolved.
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Alternatives Considered
Discontinued Products
I think they are doing the right things, staying in their lane. I never like it when companies try to be everything to everyone. It dilutes their effectiveness on their core values to me. I want them to drill down and focus on the things they are already doing and keep making them better.
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yoast.com
This is my go-to plugin for SEO. It is easy, and I trust Yoast will give me solid results. In a short time period, our website has seen measurable results in organic search traffic. Our previous website didn't use page level SEO tools to this extent. We are systematically updating each page using the Yoast WordPress SEO Plugin. We are pleased with the results
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Return on Investment
Discontinued Products
No answers on this topic
yoast.com
  • Yoast Wordpress SEO Plugin along with other SEO investments we have made with our new website has extremely paid off on new business opportunity creation. Since August 2018 we have added over $100K of new business opps solely sourced from SEO searches on pages and posts that Yoast has helped us optimize.
  • Yoast Wordpress SEO Plugin saves our marketing team a lot of time. Since the plugin lives in WordPress and provides live tips we can make to the page or post, our team doesn't have to guess on what keyword, or meta-tag, or how many internal and external links a page or post should have using an additional platform. It is just conveniently there for us to use regularly.
  • Yoast Wordpress SEO Plugin cannot be the only piece of software your website relies on to obtain SEO optimization with search engines. It is a piece of the puzzle, and you can only maximize its' value by making sure your website is scam free, the code under the hood is healthy, and the load time and page weight is light.
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