Item: Yoast
Rating: 10
Author: Jesse Sumrak

Overall Satisfaction with Yoast

Use Cases and Deployment Scope

I use Yoast with every WordPress site I work with. It's the ultimate SEO integration for everyone from first-time content users to full-blown experts. And since the free plan is relatively robust, there's really no reason a WordPress website shouldn't use Yoast. I've used it now across more than 20+ sites, and I've never found a better SEO tool.

Pros and Cons

Pros

On-page SEO optimization
Improving readability
Scoring my pages
Helping avoid duplicate/cannibalizing content

Cons

Integrations with other CMS platforms
Stronger back-end SEO solutions

Return on Investment

Higher traffic
Better keyword rankings
More backlinks
Fewer duplicate content

Usability

It's super easy to use. Really, it requires little-to-know tutorials or walkthroughs at all — it explains everything you need to know in the description and tooltips built straight into the tool. I've never had to google a how-to or tutorial to use Yoast — it just works, and it works well.

Alternatives Considered

Ahrefs, Semrush and Moz Pro

Yoast is different from other SEO tools because it's the most simple, user-friendly tool and its built straight into WordPress. It belongs there! You don't have to do any copy/pasting or using any other third-party tools. You just draft your content, and Yoast gives you all the SEO feedback you need.

Key Insights

Do you think Yoast delivers good value for the price?

Yes

Are you happy with Yoast's feature set?

Yes

Did Yoast live up to sales and marketing promises?

Yes

Did implementation of Yoast go as expected?

Yes

Would you buy Yoast again?

Yes

Other Software Used

Ahrefs, Semrush, Moz Pro

Likelihood to Recommend

I'd recommend Yoast to any website — seriously, any site. Obviously, it'll get more use if you're regularly publishing new pages or blog posts, but it'd be a valuable tool even if you only had a dozen core pages. And since the free plan is exceptional, it's worth it for even a single, static page website.

Yoast Feature Ratings

Comments

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Yoast Just Works