TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Insightpool Ads Optimization

    Score9.1 out of 10
    Enterprise companies (1,001+ employees)
    Insightpool's Ads Optimization product is designed to help organizations see the best results for Twitter ads. The vendor says that its ads targeting platform not only utilizes interest data, but also analyzes thousands of behavioral data points to identify relevant people and predict those who are most likely to engage with customized media campaigns. According to the vendor, its in-depth targeting is more intensive and targeted than any other social…

    $2,000

    per month

    Tagger

    Score6 out of 10
    N/ATagger is a 360 Influencer Marketing solution platform from the company of the same name in Santa Monica, designed to allow brands, agencies, and media companies to maximize their influencer strategies throughout the planning, discovery, activation, and reporting phases.N/A
    Pricing
    Insightpool Ads OptimizationTagger
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Insightpool Ads OptimizationTagger
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    Insightpool Ads OptimizationTagger
    Small Businesses
    LinkedIn Marketing Solutions
    Score8.5 out of 10
    No answers on this topic
    Medium-sized Companies
    X Ads
    Score4.9 out of 10
    No answers on this topic
    Enterprises
    LinkedIn Marketing Solutions
    Score8.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Insightpool Ads OptimizationTagger
    Likelihood to Recommend
    9.1
    (1 ratings)
    8.6
    (3 ratings)
    Likelihood to Renew
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Insightpool Ads OptimizationTagger
    Likelihood to Recommend
    Insightpool
    I recommend Insightpool for anyone looking to build and maintain a relevant follower pool on Twitter as well as anyone that wishes to use Twitter for event recruitment, white paper downloads, etc. With a small team, I strongly recommend the full-service model, especially when you first get started. It's like having an in-house social team when you opt for full-service and has enabled us to do much more on Twitter than was previously possible with our small team.
    Read full review
    Sprout Social
    I might want to find in Tagger a similar report where they show
    the after-effects of a few or other influencers when the relegated errands are
    done, this could help us in further developing dynamically for our publicizing
    efforts doubtlessly getting a considerably more exact outcome.
    Incentivized
    Read full review
    Pros
    Insightpool
    • Event promotion and registration: Insightpool's unique ability to search both the Twitter stream and profile data makes reaching B2B marketing professionals at key industry events a cinch.
    • Building relevant follower pool: Insightpool's ability to target relevant users by profile data makes finding and nurturing the right individuals easier than ever before.
    • The personalized and targeted approach is well-received and prompts engagement from the people we care about.
    Read full review
    Sprout Social
    • User-Friendly Platform
    • Great Customer Support
    • Enables Collaboration
    Incentivized
    Read full review
    Cons
    Insightpool
    • Initial iterations of the tool were buggy and not all that intuitive, which is why we moved to a full-service model. More recent releases are much more intuitive and less buggy.
    • The tool was limited before its ability to search Twitter steams, but now with stream search, we do not feel hindered in anyway.
    • Personally, I'm not a fan of public message targeting. Use with caution. The DM feature works great and is very well received by our audience however.
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    Sprout Social
    • Although it relates very well with most social networks we wish they could soon include TikTok in the tool, one of the fastest growing in recent times and where we could find many more influencers with different skills that fit the needs of our consumers.
    • I would like to see in Tagger Media a comparative report where they show the results of some or other influencers when the assigned tasks are finished, this could help us in improving decision making for our advertising campaigns surely getting a much more accurate result.
    • It would be interesting to see the information of the tasks of the influencers we hire in real time, i.e., if we contact 5 influencers, we could see a real-time flowchart with the current status of their tasks and thus be able to keep a better relationship of time and performance in our projects.
    Incentivized
    Read full review
    Likelihood to Renew
    Insightpool
    Just renewed for the rest of the year. Pricing is very reasonable especially when you compare it to the cost of paid Twitter campaigns. And, Insightpool campaigns have consistently outperformed direct Twitter campaigns.
    Read full review
    Sprout Social
    No answers on this topic
    Alternatives Considered
    Insightpool
    We've used sponsored Tweets via Twitter directly with limited success. We don't see the same level of engagement or types of followers with paid Twitter promos as we do with Insightpool campaigns. Additionally, we receive a fair amount of negative feedback when we use sponsored tweets as they tend not to be as targeted as running Insightpool campaigns
    Read full review
    Sprout Social
    Out of the other influencer management/SaaS platforms I've used, Tagger is my favorite. I trust the numbers I see and use within Tagger, whereas other platforms I'm a bit more cautious of that are scraping data. I also have to say that Tagger's customer support is fantastic, my representative is always friendly, patient, and responsive, providing thorough answers to any question we send her way. Additionally, there is a live chat feature within the platform that is also easy to use and someone always responds fairly quickly, whereas other services I've used have taken days to get a response to a simple question.
    Incentivized
    Read full review
    Return on Investment
    Insightpool
    • Not just more Twitter followers, but more RELEVANT Twitter followers and more engaged followers from our target audience.
    • A great tool for prospecting and event recruitment at key industry events.
    • Effective at amplifying content distribution, especially when content is related to key industry events.
    Read full review
    Sprout Social
    • With the program, the executives and results estimation Tagger can send important data of potential influencers that can be of extraordinary assistance to us.
    Incentivized
    Read full review
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