Interactive Brokers vs. TapClicks

Interactive Brokers is appropriate for retail equity investing and pension accounts holding - totally appropriate. Institutional accounts and proprietary trading group accounts - appropriate for those managing risks themselves because there is no automatic or supervised control and you trade at your own discretion. Not appropriate - is you look for crypto trading with instruments not accepted by regulator authorities as featured instruments with acceptable risk, to make sustainable and regulated investments with the main aim to preserve capital. All not regulated instruments are not appropriate and it is good and professional.

For advertising agencies and marketing departments looking to aggregate and consolidate marketing, advertising, and website analytics performance data into one centralized platform, TapClicks is a market-leading solution. TapClicks provides customizable modules, charts, and graphs to make visual sense of your data. TapClicks is designed for organizations that are trying to import reporting data across multiple marketing, advertising, and web analytics platforms. It probably does not makes sense to license TapClicks if you are just getting started with your digital marketing and are only utilizing 1 or 2 third-party platforms that TapClicks has an API connection with, it's probably premature for your organization to invest in TapClicks.

Incentivized

• Large financial instruments are available for trading - options, forex, derivatives, USTs
• All main international exchanges are available to allocate
• Fast and stable user interface
• Fast connectivity
• Python and Java API
• Applications from Vendors
• Data feed on demand could be added
• Fast funds transfers and account set up
• Supported all types of account: retail, trading group, retirenment, institutional
• Fast quotes update without viable delay even for retail

• Customizable dashboards: these are easy to set-up and manage and tell a powerful story. We appreciate that they can be exported.
• Import Wizard: it's very important that we are able to include custom data points in our reports through the Import Wizard. After a short learning curve, we are not importing data on a weekly basis for a comprehensive report that not only shows marketing trends, but the business results too.
• Groups and Clusters: The ability to manage client groups and clusters has been vital to how we report out to the client.

Incentivized

• Simplification of design (classic multy window to plain colorful palette Z-focused)
• Choise of routes for order flow with clear comission cost
• International bonds inclusion
• Consider offering of CDS derivatives for ICE products
• ESG selection - CO2 allowances instruments
• Crypto wallets as a cource of margin connectivity are interesting for hybryd account
• Sponsorship for FINRA licenses for non-institutional customers

• The support team sometimes isn't very responsive, and I can go a week without hearing from the TapClicks team on an open issue.
• I would love to have the categories feature enhanced so that I could combine several services, and be able to break out reporting by the flights/adgroups/lineitems within those services.
• I would love for the custom dashboards that are created to be integrated into reporting so that, for example, I could use the Categories dashboard as the title page of an exported report.

Incentivized

We use it and do not plan to switch. It fits all our current needs.

TapClicks is a must have for our agency clients

Incentivized

TapClicks provides an array of on-demand training videos coupled with account management support to help your organization get up and running. That being said, TapClicks integrates with hundreds of marketing, advertising, CRM, and website analytics third-party platforms, so depending on how many integrations you want to activate, it can be a steep learning curve. Overall, we like the usability of the product.

Incentivized

Our organization experienced a very thorough onboarding process that helped us get up and running with TapClicks. It's pretty easy to integrate or "connect" with other platforms. We have developed a long-term relationship with our Account Manager at TapClicks and we really value her support. In today's world, most technology companies change your Account Manager seemingly almost every year, but that has not been the case with TapClicks.

Incentivized

Reliable connection, fast interface, rapid data updates, lower comission costs that is all features coinsided at one place for Interactive Brokers trader workstation. Even account types offering is wider to include also trading group accounts not only retail, IRA 401. Interactive Brokers makes easy to enter the prop business or serve large family office needs as an adviser or discretionary mandate trader (EU)

The companies I interviewed are either limited in the number of APIs built with the data source, especially with DFP. Some of them charge us cloud storage fees. TapClicks came in with enthusiasm and so far they have helped us jump start the building of dashboards for our clients.

Incentivized

• Scalability - easy managed exposure of any size
• ROI is sustainable, no exponencial growth but we get what is expected, not less SP500 return + KPI %
• Comission flow is very low as compared to 3 - 4 years before the date

• Greater efficiencies in providing reports to our clients
• Great reporting features to sell when we're trying to close new business as an agency
• Ability to resell and add margin to our investment
• Automated reporting for our clients which saves our team time

Incentivized