ironSource vs. Tapjoy

Very good to scale Android apps in US or MX. I wouldn't use it for scaling iOS Apps in Latin America as they have a very small inventory. The platform is super easy to use and start launching ads. We use it as a complement to Appsflyer.

Incentivized

Tapjoy is awesome when you wish to advertise your app. User traffic can be achieved through campaigns. The engagement rate can be increased, which in turn increases business sales. The smart search option is very accurate and time-saving; I was able to search the term like ticket id. High revenue can be achieved.

Incentivized

• Dedicated account manager to keep things running smoothly and provide feedback weekly
• Great reach of publishers
• Large verity of ad formats

• Get installs at the correct target
• Easy of use
• Big inventory

Incentivized

• Not enough anti-fraud controls
• Not enough inventory on small countries
• CPMs are quite expensive

• long term retention can be improved.
• Little confusing navigation.

Incentivized

ironSource has more reach in the USA than other players that are focused on smaller geos. I would also say that Google is a big competitor with its DV360 and we use them as well, but ironSource is more focused on branding and Google provides more options for campaigns that have multiple objectives.

Incentivized

They have very different model of business, but I would use TapJoy as a complement of this other products. So you can expand the inventory where you buy ads and be able to scale more rapidly the growth of your mobile app.

Incentivized

• It help us scale some apps.
• Sometimes it doesn't deliver at the set targets.

Incentivized

• UI/UX is little confusing.
• Rewards are less.

Incentivized