TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    iSpionage

    Score6.9 out of 10
    N/AiSpionage is a search engine marketing solution built specifically for PPC marketers. It is built around features such as competitor research and campaign monitoring.N/A

    Searchmetrics

    Score6 out of 10
    N/AThe Searchmetrics Suite automatically analyzes your website and guides you through the optimization of your keywords, topic clusters (onpage) and thus your content, as well as backlinks (off page) / social links, and finally the information architecture of your pages. Clients are provided with international ranking data regarding several search engines like Google, Bing, Yahoo!, Yandex and Baidu etc. Integration of Web Analytics, enriches data with traffic, conversions and user signals, such as…N/A
    Pricing
    iSpionageSearchmetrics
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    iSpionageSearchmetrics
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    iSpionageSearchmetrics
    SEO
    Comparison of SEO features of iSpionage and Searchmetrics Suite
    Feature
    iSpionage
    -
    Ratings
    Searchmetrics Suite
    7.6
    1 Ratings
    1% below category average
    Keyword analysis00 Ratings9.01 Ratings
    Backlink management00 Ratings4.01 Ratings
    SERP ranking tracking00 Ratings9.01 Ratings
    Page grader00 Ratings8.01 Ratings
    Competitive analysis00 Ratings7.01 Ratings
    Site audit / diagnostics00 Ratings8.01 Ratings
    Site recommendations00 Ratings8.01 Ratings
    Task management00 Ratings8.01 Ratings
    SEO Channels
    Comparison of SEO Channels features of iSpionage and Searchmetrics Suite
    Feature
    iSpionage
    -
    Ratings
    Searchmetrics Suite
    7.0
    1 Ratings
    8% below category average
    Local SEO00 Ratings7.01 Ratings
    Social SEO00 Ratings6.01 Ratings
    Mobile SEO00 Ratings7.01 Ratings
    Global SEO00 Ratings8.01 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of iSpionage and Searchmetrics Suite
    Feature
    iSpionage
    -
    Ratings
    Searchmetrics Suite
    9.0
    1 Ratings
    7% above category average
    Multi-domain support00 Ratings9.01 Ratings
    Integration with web analytics tools00 Ratings9.01 Ratings
    Best Alternatives
    iSpionageSearchmetrics
    Small Businesses
    WordStream
    Score6.9 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    WordStream
    Score6.9 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    No answers on this topic
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    iSpionageSearchmetrics
    Likelihood to Recommend
    6.8
    (4 ratings)
    10.0
    (2 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    3.0
    (1 ratings)
    User Testimonials
    iSpionageSearchmetrics
    Likelihood to Recommend
    ispionage, inc.
    iSpionage is ideal for when you want to get a feel for the competitor landscape for a potential client. You can just pop in, throw in the URL, and see which competitors populate, then look at the average spend. I wish I could look back at like yearly average spend, easier (default on last 1 month). But it's great to get quick glimpses and build some quick talking points around that. I don't think it's all that good for organic keyword analysis. I find the organic interface a bit clunky, with lots of information that I don't feel is all that relevant. Stick with paid search insights.
    Incentivized
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    Searchmetrics
    Searchmetrics does a great job when doing optimization of your content and keywords. It is less appropriate when doing off page optimization like backlinks.
    Incentivized
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    Pros
    ispionage, inc.
    • Keyword alerts notifications.
    • Competitors analysis.
    • Website monitoring.
    Incentivized
    Read full review
    Searchmetrics
    • Large database of companies and search terms to compare with our site.
    • In the research section, we are able to do research on an unlimited number of sites/keywords
    • Paid and Organic search research all in one place to make research and performance comparisons a lot easier
    Incentivized
    Read full review
    Cons
    ispionage, inc.
    • Keyword database is limited compared to other tools
    • Limited (though streamlined) feature set
    • Less agency-friendly than other tools.
    Incentivized
    Read full review
    Searchmetrics
    • Research into specific languages when working with multilingual countries
    • More keyword data in smaller countries
    Incentivized
    Read full review
    Likelihood to Renew
    ispionage, inc.
    No answers on this topic
    Searchmetrics
    We are currently using an agency and do not need Searchmetrics services at this time. If we do need research metrics in the future, we will probably go with them. The only deterrent is that we got suckered into an additional year with them because we were a few days late on opting out of the auto-renew. Although I was very upset about getting stuck an extra year paying for services I do not need, that is probably the only issue I have with the company, so if you can avoid that, it's a pretty good product.
    Incentivized
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    Alternatives Considered
    ispionage, inc.
    iSpionage is nowhere near Semrush (and to a lesser extent SpyFu) in terms of usefulness for competitive intelligence, keyword research, or strategic planning. It has nowhere near the depth of data or level of tools available in other tools.
    Incentivized
    Read full review
    Searchmetrics
    We originally selected Searchmetrics because we got more bang for our buck. On the research end, we could do unlimited searches without the cost of the service going up. As for the historical data, we could store more trending data and do deeper research than we could with the competitor. The monthly fee was almost half (if i remember correctly, but it's been a few years) of what what we were paying before with a competitor.
    Incentivized
    Read full review
    Return on Investment
    ispionage, inc.
    • It's hard to quantify, but I believe I've saved quite a bit of time and energy in competitor research due to iSpionage
    • iSpionage has helped me get more knowledgeable, quicker, to gain trust with potential clients—again, not really measurable
    • I've surely maximized my clients' advantage by recommending proper competitive spend based on what I'm seeing in iSpionage
    Incentivized
    Read full review
    Searchmetrics
    • It had a positive impact on the ROI. As the websites rank better the revenue raised.
    • Searchmetrics Suite is an expensive product, it is too expensive for small websites.
    Incentivized
    Read full review
    ScreenShots

    Searchmetrics Screenshots

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