IZEA vs. MutualMind (discontinued)

[IZEA] is well suited for influencer marketing. If you do this a lot, then it would definitely be helpful to receive this software.

Incentivized

• IZEA has changed the overall game of influencer marketing.
• IZEA is so much more popular than any of its major players in the market.
• IZEA is the best way to identify appropriate influencers for influencer marketing and this software has overall solved the main hassle and problem of everyone.
• It is a wonderful tool that provides effective services.

Incentivized

• MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.

• The interface functionality isn't as smooth as it could be.
• They don't have every influencer in their system and I think they should actively update this.

Incentivized

• MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.

Reliability and flexibility (MutualMind's willingness to jointly produce new functionality)

As a company that's only 3 years old, MutualMind's toolset is quite usable but it could use some tweaks in the user interface, which they are constantly working on.

During a recent upgrade period, MutualMind had a small window of unavailability. I am confident they have addressed the root cause and do not foresee any future issues.

The product's performance has improved greatly in the last year and we anticipate seeing additional improvements in coming months based no planned infrastructure changes.

Responsive customer service and willingness for training is a great part of IZEA

Incentivized

MutualMind has always been quick to address any issues or questions we have.

Not really...MutualMind was very professional and helped with all stages of our setup and implementation.

We selected IZEA because of the price. We wanted a platform that would cost less than the one we were currently using.

Incentivized

As mentioned before, Radian6 and Sysomos Heartbeat.

• IZEA is a great tool for influencer marketing and it has some great benefits for everyone related to influencer marketing.
• It is a great and affordable way to discover new influencers from different backgrounds so easily and swiftly at your fingertips.
• Cost effective platform.
• The software has an innovative way to promote products and expand the market in a safe way. IZEA has a large network that makes you connect to new and different people just at your fingertips.

Incentivized

• By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers.