Kantar Marketplace vs. TradingView

Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.

Incentivized

This platform is suited for retail traders that use discretionary trading strategies and automated strategies alike. As far as HFT goes I cannot say as I haven't developed any strategies of that kind. So, i can't determine its appropriateness. For forex and stock trading I would say it has everything you need. I also can't vouch for how well it performs for options traders, I would imagine it may not be the go to app as I don't see any og the Greeks that options traders would need to monitor to make trading decisions.

• There studies provide brand insights in the most particular way.
• They also help in media planning & measuring their effectiveness.
• Helps in building brands.

Incentivized

• Indicators.
• History patterns.
• Comparison between different stocks or crypto coins.

Incentivized

• The platform can be confusing to navigate at times; UX could be simplified.
• Ability to utilize more competitive datasets would be helpful.
• Sometimes takes a while to return data and build out full insights.

Incentivized

• nothing I can think of so far

Easy to use, better pricing, deeper understanding.

Incentivized

TradingView is used by more people, and most of the investing shows I watch use TradingView

Incentivized

• From my position, it's having a positive impact on the people involved in planning customer-led projects - more innovation that is bolder, more confidence we are focussing on the right areas, less time trying to sign things off or dissect where things went wrong, or convincing leadership teams to keep the the testing.

Incentivized

• Trading is a peculier activity so this metric is purely subjective and depends on each trader's experience.