TrustRadius

Kantar Research Services vs. YouGov Research

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kantar Research Services
Score 8.0 out of 10
N/A
Kantar Marketplace (formerly Lightspeed Research) is a market research specialist offering survey engagement software and global panel management, data on-demand, and market insights.N/A
YouGov Research
Score 10.0 out of 10
N/A
YouGov is a global provider of analysis and data generated by over 17 million registered panelists in more than 59 markets. Their market research includes Multilevel Regression with Poststratification (MRP) for predictions at a granular level. They maximise the value of their data through the application analytics technology and research expertise in order to deliver systematic research and marketing platform which can be used to plan, manage and refine all types of campaigns.
$100
one-time fee
Pricing
Kantar Research ServicesYouGov Research
Editions & Modules
No answers on this topic
Direct 24-7 Self-Service Research
£100
one-time fee
RealTime - Omnibus and targeted Field & Tab Research Support
£300
one-time fee
Custom End-to-End Research Support
Custom
Offerings
Pricing Offerings
Kantar Research ServicesYouGov Research
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Kantar Research ServicesYouGov Research
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Kantar Research ServicesYouGov Research
Small Businesses
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Score 8.8 out of 10
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Score 8.8 out of 10
Medium-sized Companies
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Score 8.8 out of 10
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Score 8.8 out of 10
Enterprises
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Score 8.8 out of 10
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Score 8.8 out of 10
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User Ratings
Kantar Research ServicesYouGov Research
Likelihood to Recommend
7.6
(3 ratings)
-
(0 ratings)
User Testimonials
Kantar Research ServicesYouGov Research
Likelihood to Recommend
Kantar
Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.
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Anonymous
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YouGov
No answers on this topic
Pros
Kantar
  • There studies provide brand insights in the most particular way.
  • They also help in media planning & measuring their effectiveness.
  • Helps in building brands.
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Anonymous
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YouGov
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Cons
Kantar
  • The platform can be confusing to navigate at times; UX could be simplified.
  • Ability to utilize more competitive datasets would be helpful.
  • Sometimes takes a while to return data and build out full insights.
Verified User
Anonymous
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YouGov
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Alternatives Considered
Kantar
Easy to use, better pricing, deeper understanding.
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Anonymous
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YouGov
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Return on Investment
Kantar
  • From my position, it's having a positive impact on the people involved in planning customer-led projects - more innovation that is bolder, more confidence we are focussing on the right areas, less time trying to sign things off or dissect where things went wrong, or convincing leadership teams to keep the the testing.
Verified User
Anonymous
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YouGov
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