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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    KeywordSpy

    Score9 out of 10
    N/AN/AN/A

    SOCi

    Score8.4 out of 10
    N/ASOCi, including the former Brandify (acquired July 2021) presents a range of local marketing solutions, such as store locators, local SEO driven landing pages, local advertising, and brand reputation management.N/A
    Pricing
    KeywordSpySOCi
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    KeywordSpySOCi
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    KeywordSpySOCi
    Considered Both Products
    KeywordSpy
    No answer on this topic
    SOCi, Inc
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    88%
    Would buy again
    7 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    7 Answers
    Happy with the feature set
    No answers on this topic
    88%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    83%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    No answers on this topic
    86%
    Implementation went as expected
    6 Answers
    Features
    KeywordSpySOCi
    SEO
    Comparison of SEO features of KeywordSpy and SOCi
    Feature
    KeywordSpy
    7.7
    1 Ratings
    0% above category average
    SOCi
    -
    Ratings
    Keyword analysis9.01 Ratings00 Ratings
    Backlink management5.01 Ratings00 Ratings
    SERP ranking tracking9.01 Ratings00 Ratings
    Page grader4.01 Ratings00 Ratings
    Competitive analysis9.01 Ratings00 Ratings
    Site audit / diagnostics9.01 Ratings00 Ratings
    Task management9.01 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of KeywordSpy and SOCi
    Feature
    KeywordSpy
    6.0
    1 Ratings
    23% below category average
    SOCi
    -
    Ratings
    Local SEO9.01 Ratings00 Ratings
    Social SEO3.01 Ratings00 Ratings
    Mobile SEO3.01 Ratings00 Ratings
    Global SEO9.01 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of KeywordSpy and SOCi
    Feature
    KeywordSpy
    8.0
    1 Ratings
    5% below category average
    SOCi
    -
    Ratings
    Multi-domain support9.01 Ratings00 Ratings
    Integration with web analytics tools7.01 Ratings00 Ratings
    Best Alternatives
    KeywordSpySOCi
    Small Businesses
    Serpstat
    Score10 out of 10
    Google Business Profile
    Score8.4 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Google Business Profile
    Score8.4 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KeywordSpySOCi
    Likelihood to Recommend
    9.0
    (1 ratings)
    8.4
    (8 ratings)
    Usability
    -
    (0 ratings)
    8.2
    (5 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (4 ratings)
    User Testimonials
    KeywordSpySOCi
    Likelihood to Recommend
    KeywordSpy
    KeywordSpy is appropriate for most Internet Market research companies. I would not suggest it for a corporate marketing department unless it's a company with a very larger budget. This is also not a tool for small freelancers even though there is a free option, to get the best benefit of KeywordSpy it's best to use most of its features and options and this can get pricey.
    Incentivized
    Read full review
    SOCi, Inc
    SOCi is a fantastic tool for a franchise business because it provides the ability to post in bulk while also posting localized content. So, you can share the same basic content across all of your locations, but SOCi's tagging system inserts a location's phone number or website for each individual location. This helps create a localized feel and personalized touch -- but you only schedule one post, making it easy and efficient to localize content in mass posting. This principle applies to paid ads as well. Because of these features, SOCi may not be the best platform for companies with just one location
    Incentivized
    Read full review
    Pros
    KeywordSpy
    • track and give details on specified Keyword
    • Determine competitors within a specified Keyword
    • Advise other keyword competitors may be targeting
    • provided competitive information regarding the targeted keyword e.g copies of an ad campaign
    • Allow very deep and granular keyword research and competitive research re the domains and targeted keyword
    Incentivized
    Read full review
    SOCi, Inc
    • Firstly, as a user of Brandify, I am really fond of their after-sales support services because as a user these services matter a lot.
    • Brandify has made the work so much easier as it avoids spending time looking for better options.
    • It is very helpful platform for the growth of a company.
    • Its analysis helps us in foreseeing situations that can be either good or bad and ensure that we think of a possible solution.
    Incentivized
    Read full review
    Cons
    KeywordSpy
    • Broaden its user access
    • Sometimes the results volume can be over whelming, maybe a summary tool could be provided?
    Incentivized
    Read full review
    SOCi, Inc
    • Their analytics are sub-par to other tools that I use.
    • Their website can be a little clunky until you learn to navigate it.
    • It takes a long time to be fully on-boarded and running on the platform with all information syncing together.
    Incentivized
    Read full review
    Usability
    KeywordSpy
    No answers on this topic
    SOCi, Inc
    There are some aspects of the scheduling of posts that could be more user friendly for the less tech-savvy users.
    Incentivized
    Read full review
    Support Rating
    KeywordSpy
    No answers on this topic
    SOCi, Inc
    We have not had to contact support so there is nothing to say in response to this question. We are sure that if we needed to contact them we would be able to get any issues resolved quickly
    Incentivized
    Read full review
    Alternatives Considered
    KeywordSpy
    Most SEO and market research tools offer what KeywordSpy has but are not as detailed and in one place. Consequently, where you can do everything at KeywordSpy, with other tools you find you have to purchase multiple tools or subscriptions from different providers which also don't integrate with each other. KeywordSpy makes your research easier and more efficient.
    Incentivized
    Read full review
    SOCi, Inc
    Soci is a lot better. It’s more user friendly and it makes better for one platform to have all my accounts on
    Incentivized
    Read full review
    Return on Investment
    KeywordSpy
    • Can get pricey because of its pricing model
    • Applicable to a limited geographical clientele, therefore, restricting service access or subscribers
    • powerful SEO and competitive research tool, therefore, giving the use significant competitive advantages from the data outputs
    • Allows you to track keyword and domains and therefore a time saver
    Incentivized
    Read full review
    SOCi, Inc
    • Brandify allows us to analyze the reputation of the business and how happy our customers are with us.
    • It is a affordable local marketing software.
    • It has reliable and efficient support.
    Incentivized
    Read full review
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