Great ideas, potential to save lots of time, still deciding final feelings and overall value
November 16, 2019

Great ideas, potential to save lots of time, still deciding final feelings and overall value

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Brandify

It is used by our Marketing Team for SEO management and by our Customer Success Team for review and brand reputation management. I'm most familiar with the Customer Success side and usage, and we use Brandify to synthesize our public reviews across multiple platforms for convenient access. We use their dashboard to reply to each review, tag the reviews with top trends, and analyze information.

Pros

  • They make it easy to view all your reviews in one place, both across different locations and across different review platforms.
  • It's easy to add/change canned review responses and trend tags.
  • Their Customer Service team is very responsive and kind.

Cons

  • Their analytics are sub-par to other tools that I use.
  • Their website can be a little clunky until you learn to navigate it.
  • It takes a long time to be fully on-boarded and running on the platform with all information syncing together.
  • We're still new to the platform and determining this information.
  • We know that some time is saved by the information being gathered together in one place, but we've also spent a lot of time discussing concerns/questions with their care team and getting fully set up.
We haven't used a comparable platform for public review management. We use NPS Promoter for NPS analytics, and in comparison, Brandify's analytics do not stack up well. They're a younger platform and seem eager to add new analytics over time, but to date, they do not have the depth of analysis or location comparison features that I wish they had.
Excellent. They are responsive, accommodating and eager to reply via email, hop on a call, or do a video call. Occasionally there have been miscommunications between parties, but this may simply be a challenge of multiple spearheading the same project.

Do you think SOCi delivers good value for the price?

Not sure

Are you happy with SOCi's feature set?

No

Did SOCi live up to sales and marketing promises?

No

Did implementation of SOCi go as expected?

No

Would you buy SOCi again?

No

If you are a medium-large organization and have a strong emphasis on viewing and replying to all your customer reviews, Brandify can save you time and energy by bringing all the information together in the same place.

It's not as helpful for analyzing the information. While you can manually add trend tags, there is no analytics surrounding them. There are analytics on the number of reviews left and a breakdown of the different ratings, but there is minimal comparison features from location-to-location.

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