SOCi, including the former Brandify (acquired July 2021) presents a range of local marketing solutions, such as store locators, local SEO driven landing pages, local advertising, and brand reputation management.
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I used the basic Hootsuite subscription to schedule organic social media posts. However, it fell short in assisting franchises or businesses with multiple locations because it lacks the ability to localize content. So, you would essentially have to create 50 posts for 50 …
We have been using Brandify in order to increase our sales volume and potential customers on the basis of localization offering products and services to a greater number of customers paying a considerable and convenient cost for the service. I am a satisfied user of Brandify …
We haven't used a comparable platform for public review management. We use NPS Promoter for NPS analytics, and in comparison, Brandify's analytics do not stack up well. They're a younger platform and seem eager to add new analytics over time, but to date, they do not have the …
SOCi is a fantastic tool for a franchise business because it provides the ability to post in bulk while also posting localized content. So, you can share the same basic content across all of your locations, but SOCi's tagging system inserts a location's phone number or website for each individual location. This helps create a localized feel and personalized touch -- but you only schedule one post, making it easy and efficient to localize content in mass posting. This principle applies to paid ads as well. Because of these features, SOCi may not be the best platform for companies with just one location
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