TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Klaviyo

    Score8.3 out of 10
    N/AKlaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…

    $20

    per month

    RabbitMQ

    Score9.5 out of 10
    N/ARabbitMQ, an open source message broker, is part of Pivotal Software, a VMware company acquired in 2019, and supports message queue, multiple messaging protocols, and more. RabbitMQ is available open source, however VMware also offers a range of commercial services for RabbitMQ; these are available as part of the Pivotal App Suite.N/A
    Pricing
    KlaviyoRabbitMQ
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    KlaviyoRabbitMQ
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing—
    More Pricing Information
    Features
    KlaviyoRabbitMQ
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Klaviyo and RabbitMQ
    Feature
    Klaviyo
    8.4
    134 Ratings
    8% above category average
    RabbitMQ
    -
    Ratings
    WYSIWYG email editor8.4120 Ratings00 Ratings
    Dynamic content8.2126 Ratings00 Ratings
    Ability to test dynamic content7.6118 Ratings00 Ratings
    Landing pages8.02 Ratings00 Ratings
    A/B testing8.3120 Ratings00 Ratings
    Mobile optimization8.6129 Ratings00 Ratings
    Email deliverability reporting8.7132 Ratings00 Ratings
    List management8.6132 Ratings00 Ratings
    Triggered drip sequences8.8118 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Klaviyo and RabbitMQ
    Feature
    Klaviyo
    7.6
    103 Ratings
    4% below category average
    RabbitMQ
    -
    Ratings
    Lead nurturing automation8.298 Ratings00 Ratings
    Lead scoring and grading7.150 Ratings00 Ratings
    Data quality management7.860 Ratings00 Ratings
    Automated sales alerts and tasks7.253 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Klaviyo and RabbitMQ
    Feature
    Klaviyo
    8.2
    47 Ratings
    8% above category average
    RabbitMQ
    -
    Ratings
    Calendaring8.247 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Klaviyo and RabbitMQ
    Feature
    Klaviyo
    7.8
    129 Ratings
    4% above category average
    RabbitMQ
    -
    Ratings
    Dashboards8.1129 Ratings00 Ratings
    Standard reports7.7125 Ratings00 Ratings
    Custom reports7.585 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Klaviyo and RabbitMQ
    Feature
    Klaviyo
    8.1
    107 Ratings
    6% above category average
    RabbitMQ
    -
    Ratings
    API8.4100 Ratings00 Ratings
    Role-based workflow & approvals8.255 Ratings00 Ratings
    Customizability7.374 Ratings00 Ratings
    Integration with Salesforce.com8.320 Ratings00 Ratings
    Third-party software integrations8.150 Ratings00 Ratings
    Best Alternatives
    KlaviyoRabbitMQ
    Small Businesses
    Vbout
    Score9.9 out of 10
    No answers on this topic
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Apache Kafka
    Score8.9 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Apache Kafka
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KlaviyoRabbitMQ
    Likelihood to Recommend
    8.4
    (134 ratings)
    9.9
    (11 ratings)
    Likelihood to Renew
    9.5
    (4 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (3 ratings)
    8.0
    (1 ratings)
    Support Rating
    9.0
    (1 ratings)
    6.5
    (4 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    KlaviyoRabbitMQ
    Likelihood to Recommend
    Klaviyo
    Klaviyo is a leader in the space, but I might recommend it to a colleague for its price point. There are other options that are more affordable and provide most of the tools Klaviyo offers. I also think it can be complicated to use for a new user.
    Incentivized
    Read full review
    Open Source
    It is highly recommended that if you have microservices architecture and if you want to solve 2 phase commit issue, you should use RabbitMQ for communication between microservices. It is a quick and reliable mode of communication between microservices. It is also helpful if you want to implement a job and worker mechanism. You can push the jobs into RabbitMQ and that will be sent to the consumer. It is highly reliable so you won't miss any jobs and you can also implement a retry of jobs with the dead letter queue feature. It will be also helpful in time-consuming API. You can put time-consuming items into a queue so they will be processed later and your API will be quick.
    Incentivized
    Read full review
    Pros
    Klaviyo
    • Klaviyo's template builder is very intuitive yet straightforward enough that an inexperienced user can catch on quickly.
    • Their flow builder is also quite intuitive and allows us to build intricate, highly targeted flows.
    • I appreciate their built-in compliance warnings & checks as they apply to opt-out methods, SMS compliance, and overall deliverability.
    Incentivized
    Read full review
    Open Source
    • What RabbitMQ does well is what it's advertised to do. It is good at providing lots of high volume, high availability queue. We've seen it handle upwards of 10 million messages in its queues, spread out over 200 queues before its publish/consume rates dipped. So yeah, it can definitely handle a lot of messages and a lot of queues. Depending on the size of the machine RabbitMQ is running on, I'm sure it can handle more.
    • Decent number of plugins! Want a plugin that gives you an interface to view all the queues and see their publish/consume rates? Yes, there's one for that. Want a plugin to "shovel" messages from one queue to another in an emergency? Check. Want a plugin that does extra logging for all the messages received? Got you covered!
    • Lots of configuration possibilities. We've tuned over 100 settings over the past year to get the performance and reliability just right. This could be a downside though--it's pretty confusing and some settings were hard to understand.
    Incentivized
    Read full review
    Cons
    Klaviyo
    • Needs more visible critical notifications as we once exceeded our monthly email limit right during the Black Friday campaign. The notification was not visible enough for us to catch it on time, as a result, some emails scheduled to be sent over the weekend were never sent
    • Better library of dynamic values available for use inside emails
    Incentivized
    Read full review
    Open Source
    • It breaks communication if we don't acknowledge early. In some cases our work items are time consuming that will take a time and in that scenario we are getting errors that RabbitMQ broke the channel. It will be good if RabbitMQ provides two acknowledgements, one is for that it has been received at client side and second ack is client is completed the processing part.
    Incentivized
    Read full review
    Likelihood to Renew
    Klaviyo
    Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
    1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
    2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
    3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
    4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
    Incentivized
    Read full review
    Open Source
    No answers on this topic
    Usability
    Klaviyo
    The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
    Incentivized
    Read full review
    Open Source
    RabbitMQ is very easy to configure for all supported languages (Python, Java, etc.). I have personally used it on Raspberry Pi devices via a Flask Python API as well as in Java applications. I was able to learn it quickly and now have full mastery of it. I highly recommend it for any IoT project.
    Incentivized
    Read full review
    Support Rating
    Klaviyo
    Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
    Incentivized
    Read full review
    Open Source
    I gave it a 10 but we do not have a support contract with any company for RabbitMQ so there is no official support in that regard. However, there is a community and questions asked on StackOverflow or any other major question and answer site will usually get a response.
    Incentivized
    Read full review
    Implementation Rating
    Klaviyo
    Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
    Incentivized
    Read full review
    Open Source
    No answers on this topic
    Alternatives Considered
    Klaviyo
    Klaviyo's ability to really tackle the entire marketing contact ecosystem on one platform is what really won us over. The price for everything was competitive, not necessarily the cheapest but competitive, and the ability to see that data flow from every interaction was what was crucial to us. Additionally, Klaviyo is the core of our B2C business. We were not focused on anything other than how we interact with customers directly, and Klaviyo was a direct win for us. The one negative is Klaviyo's ability to work with our B2B side of our business, because it doesn't integrate with platforms like HubSpot. That is a massive downside, but the upside justified the investment.
    Incentivized
    Read full review
    Open Source
    RabbitMQ has a few advantages over Azure Service Bus 1) RMQ handles substantially larger files - ASB tops out at 100MB, we use RabbitMQfor files over 200MB 2) RabbitMQ can be easily setup on prem - Azure Service Bus is cloud only 3) RabbitMQ exchanges are easier to configure over ASB subscriptions ASB has a few advantages too 1) Cloud based - just a few mouse clicks and you're up and running
    Incentivized
    Read full review
    Return on Investment
    Klaviyo
    • Klaviyo brought our email channel to the top performing channel over Paid Ads several times (according to G Analytics), before Klaviyo Paid Ads were always top and the email channel struggled to even stay in 2nd place.
    • Klaviyo did cost quite a bit more than our old email platform but the ROI was much higher so it paid for itself.
    • Klaviyo implemented tools that allowed us to have a higher customer satisfaction with things like letting customers choose to receive less emails instead of unsubscribing.
    Incentivized
    Read full review
    Open Source
    • Positive: we don't need to keep way too many backend machines around to deal with bursts because RabbitMQ can absorb and buffer bursts long enough to let an understaffed set of backend services to catch up on processing. Hard to put a number to it but we probably save $5k a month having fewer machines around.
    • Negative: we've got many angry customers due to queues suddenly disappearing and dropping our messages when we try to publish to them afterward. Ideally, RabbitMQ should warn the user when queues expire due to inactivity but it doesn't, and due to our own bugs we've lost a lot of customer data as a result.
    • Positive: makes decoupling the web and API services from the deeper backend services easier by providing queues as an interface. This allowed us to split up our teams and have them develop independently of each other, speeding up software development.
    Incentivized
    Read full review
    ScreenShots

    Klaviyo Screenshots

    Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers