The email software to rule them all.
Updated February 25, 2022

The email software to rule them all.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Klaviyo

The marketing department uses Klaviyo, as well as customer service in some instances. We use it for sales emails, newsletters, customer interactions, and notifications. It uses integrations with Shopify, Recharge, and Yotpo and has been great for retargeting past and new customers. Definitely helpful with keeping in touch with our database without a need to constantly manage it with the use of flows.
  • Flows
  • Design Layout
  • Benchmark overviews
  • Revenue attribution (specially in subscription)
  • Image editing
  • Font availability
  • Good customer journey
  • Increased revenue on retargeting emails
  • Does not help much in the analytics tracking in subscription
  • Facebook Advertising
  • ReCharge
  • Shopify
All integrations were very easy and quick.
Seeing the interactions our subscribers have with our content, and how engaged they are with everything we are sending their way was extremely eye-opening to understand the relationship between the brand our subscribers. It showed us that our customers want more than just a cash change they want a relationship and a reason to keep coming back.
The creation of the flows gave us the ability to follow our customers no matter where in the journey they fall. We interact with them right at the start gives us the opportunity to upsell but at the same time cultivate a relationship by showing them the perks they must be missing out on. We can now grow the relationship once someone is already in the funnel and make sure we stay top of mind, and when the time comes that we do lose them, we can reach out to them and create a winback opportunity by remaining them of what they are missing or by sending them a special deal.
I have used several platforms and by far the one with the most design features is Klaviyo. It lets you edit both desktop and mobile versions which is a must considering most people look at their emails on their phones. It is also great at segmenting and creating flows. I do really like the ability to connect to your website and create pop-up banners that make it super easy to gather leads.

Do you think Klaviyo delivers good value for the price?


Are you happy with Klaviyo's feature set?


Did Klaviyo live up to sales and marketing promises?


Did implementation of Klaviyo go as expected?


Would you buy Klaviyo again?


It does well for us as a small/medium size company. Their support is great and the price point is manageable. I do believe it could be better at giving insights and analytics as well as being able to separate the revenue sources as it tends to over attribute, but I do believe it has made the overall customer interaction/experience much better.

Klaviyo Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Lead nurturing automation
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Standard reports
Custom reports
Role-based workflow & approvals
Not Rated
Integration with
Not Rated

Using Klaviyo

3 - We use it for several reasons, upselling towards memberships, creating relationships with our customers, informing customers of delays or updating on orders, and reward program information. We also send emails on big sales and flash product opportunities, as well ad product launches and updates to our emmebrships.
2 - Skills in copywriting, a basic knowledge of design elements, segmentation of databases, and marketing background.
  • Customer retention
  • Upsell
  • Customer winbacks
  • Sales pushes
  • Order updates and communication
  • Upgrade the overall look of our emails
  • Create flows to keep constant communication with out customers
  • Reward program pushes
  • Try new product upsells
  • Create new flows to enhance customer lifecycle
We are very happy with how the software works and how easily our team has been able to adapt to it. It is constantly improving enhancing and developing new ways to interact with our customers.

Evaluating Klaviyo and Competitors

Yes - We replaced Campaign Monitor. We needed a platform that gave us the ability to be more automated but that also provided more feedback on what we were doing well and not so well on our campaigns.
  • Price
  • Product Features
  • Product Usability
  • Product Reputation
We looked at all of Klaviyo's features, there was a lot of automation that other platforms did not have. The design aspect was also a big deal maker because most platforms do not let you customize the emails to such minute detail as Klaviyo does, and not having to reply on a coder for design but still being able to have great looking emails was a BIG plus. Klaviyo may not be cheap but compared to other companies out there it delivered a very fair price.
I think we made a great choice. It has helped us tremendously on segmenting our database, understanding how our consumer interacts with our content ad it has done a great job at evolving throughout the years. They continue to improve their product and refuse to remain stagnant which makes the decision we made the right one.

Klaviyo Implementation

Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level.
Change management was minimal
  • Time consuming to create flows, but that is because we wanted everything very custom for us.

Klaviyo Support

Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
No escalation required
Immediate help available
Support cares about my success
Quick Initial Response
We did not purchase premium support. The support we receive that was included in our plan was more than enough, and the platform runs so well that we did not feel the extra incurred cost was needed. We get feedback and help when we need it with what is provided.
There were several occasions when we needed some guidance on how to create paths, flows, and triggers and they did not hesitate to jump on a call and run us through it. We always know we can reach out and have someone help us through an issue if it presents itself.

Using Klaviyo

The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it.
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Quick to learn
Feel confident using
  • Flow Creation
  • Database Segmentation
  • Benchmark Monitoring
  • Report pulling by sales
  • Defericiation of profitability and sales attribution