Klaviyo

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Klaviyo	Score 8.6 out of 10	N/A	Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…	$20 per month

Pricing

Klaviyo

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Klaviyo
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
No

Entry-level Setup Fee

No setup fee

Additional Details

Paid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing

More Pricing Information

Pricing Info

Community Pulse
	Klaviyo
Considered Both Products	Klaviyo Verified User Manager Chose Klaviyo Klaviyo delivers a better experience for designing, managing, and operating as a whole. Just about every feature is best; the only flaw is that Attentive has more robust signup flows, but it makes up for it with its great overall UX. When it comes to designing templates, design … Helpful? Verified User Strategist Chose Klaviyo Klaviyo has always been the most efficient and most strategic email marketing tool I've used for e-commerce businesses. No matter what industry, it does a fantastic job. Incentivized Helpful? Verified User C-Level Executive Chose Klaviyo Some other solutions are overly simplified, limiting control and flexibility, whereas others are so complex that execution becomes extremely burdensome and creates long lead times. We found Klaviyo to have the best balance. Incentivized Helpful? Verified User Director Chose Klaviyo Klaviyo is the best email marketing and CRM platform when it comes to eCommerce brands and Shopify integration. We can plan and analyse the audience and segments in depth, where we see the power of well-integrated email automation capabilities and more. Incentivized Helpful? Verified User Account Manager Chose Klaviyo Klaviyo simply has more features, better integrations and better a/b testing and reporting. Klaviyo is the dominant market player and it’s hard to run an e-commerce business if you don’t have a tool at Klaviyo’s level. The other tools also were a bit harder to navigate as well … Incentivized Helpful? Verified User Employee Chose Klaviyo Shopify's built in options are just not enough. It can do the basic "Here's you order" or "Status update". But you can't control nearly enough emails at scale with just the usage of Shopify's built in options. Incentivized Helpful? Verified User Contributor Chose Klaviyo Klaviyo feels enterprise-grade while being affordable and accessible to the little guy. They have a long- standing history of deep integration and improvement, with a stable team and platform to back up the service. Incentivized Helpful? Amy Highland Head of Operations Chose Klaviyo Klaivyo has much more extensive and well rounded functions. The other tools are a little more generalist so aren't as great in allowing our clients who are primarily in ecommerce to succeed. The reporting isn't as good and the page builders are much more limiting to admin. We … Incentivized Helpful? Verified User Administrator Chose Klaviyo We really don't like Intuit products, always overpriced. Mailchimp isnt bad, but Klaviyo solved our problems better Incentivized Helpful? AS Alex Schlindwein Marketing Director Chose Klaviyo klaviyo had better flows and more ability to customize content based on website traffic Incentivized Helpful? Verified User C-Level Executive Chose Klaviyo We have not really evaluated other offerings outside of Klaviyo because I understand Klaviyo to be best in class for our use case. I think it has the best integrations out there. We do use other platforms for SMS and customer reviews (Which I know are solutions that Klaviyo … Incentivized Helpful? Verified User Vice-President Chose Klaviyo Klaviyo is more robust that Constant Contact and AWeber, yet no less easy to use. It's also every bit as feature-rich as Active Campaign, but easier to use. (in my opinion) They're customer support isn't as good as Constant Contacts, but the tradeoff is a more sophisticated ESP … Incentivized Helpful? Verified User C-Level Executive Chose Klaviyo For ecommerce, MailChimp and Constant Contact do not compare with Klaviyo. While their builders are not different, and the ability to create pleasing emails are similar, the targeting, segmentation, and data available are worlds apart. That said, I have not used MailChimp or Con… Incentivized Helpful? Herschel Berkowitz Head of Digital and eCommerce Chose Klaviyo We evaluated MailChimp and Salesforce Marketing Cloud. MailChimp was too basic at the time and didn’t scale well. Salesforce was overly complex, required a large team, and was costly to integrate and manage daily. Klaviyo stood out for its ease of setup, user-friendly … Incentivized Helpful? Verified User Manager Chose Klaviyo We used Mailchimp to start out, and it is great for a small customer base but as our customer base grew we needed more power and Klaviyo had it. Including so many different automated flows and integrations to other apps and a/b testing and more. I would still recommend … Incentivized Helpful? Jenn Raines Owner Chose Klaviyo way better but also way more expensive Helpful? Verified User Project Manager Chose Klaviyo MailChimp was adequate for basic email marketing, but Klaviyo offers a far superior experience with its advanced segmentation, automated flows, and deep integration with Shopify. Klaviyo’s behavioral data analysis and A/B testing provide more precise targeting, while its robust … Incentivized Helpful? Amanda Austin Owner Chose Klaviyo Best customization and integration for ecommerce Incentivized Helpful? Verified User Strategist Chose Klaviyo Klaviyo has better custom options as well as better dynamic content. Not just the Klaviyo works flawlessly in integration with Shopify which is a huge plus. Moreover it allows me to actually use the custom html features unlike other products where I need to have full … Incentivized Helpful? Mark Hager Marketing Specialist Chose Klaviyo HubSpot has a more robust CRM, but there are things I prefer in Klaviyo. Namely the email builder and flow setup. Incentivized Helpful? Verified User Director Chose Klaviyo At the time we used Attentive, Klaviyo did not have an SMS product. Attentive was very difficult to use, and provided little to no detailed reporting/analytics. It was very expensive, and had no integration with our email customers. They only provided us a shared short code, … Incentivized Helpful? Verified User Executive Chose Klaviyo Klaviyo compares favorably to other similar products but really stands out when looking at specific integrations. If you're running Shopify then Klaviyo makes too much sense when deciding on a CRM system. It's literally built to work with the Shopify platform and makes life … Incentivized Helpful? Verified User C-Level Executive Chose Klaviyo I’ve been using it for a while, so I haven’t evaluated other opportunities. Incentivized Helpful? Verified User Partner Chose Klaviyo Klaviyo had better integrations and was easier to setup and getting running than the alternatives we had tried. Incentivized Helpful?

Features

Klaviyo

Email & Online Marketing

Comparison of Email & Online Marketing features of Product A and Product B
	Klaviyo 8.3 114 Ratings 8% above category average
WYSIWYG email editor	8.3101 Ratings
Dynamic content	8.5107 Ratings
Ability to test dynamic content	7.7100 Ratings
Landing pages	8.02 Ratings
A/B testing	8.0103 Ratings
Mobile optimization	8.5110 Ratings
Email deliverability reporting	8.6112 Ratings
List management	8.4112 Ratings
Triggered drip sequences	8.7101 Ratings

Lead Management

Comparison of Lead Management features of Product A and Product B
	Klaviyo 7.9 86 Ratings 1% above category average
Lead nurturing automation	8.082 Ratings
Lead scoring and grading	7.635 Ratings
Data quality management	8.144 Ratings
Automated sales alerts and tasks	7.737 Ratings

Campaign Management

Comparison of Campaign Management features of Product A and Product B
	Klaviyo 8.3 28 Ratings 11% above category average
Calendaring	8.328 Ratings

Reporting & Analytics

Comparison of Reporting & Analytics features of Product A and Product B
	Klaviyo 7.9 110 Ratings 7% above category average
Dashboards	8.1110 Ratings
Standard reports	7.9106 Ratings
Custom reports	7.767 Ratings

Platform & Infrastructure

Comparison of Platform & Infrastructure features of Product A and Product B
	Klaviyo 8.3 88 Ratings 11% above category average
API	8.581 Ratings
Role-based workflow & approvals	8.539 Ratings
Customizability	7.856 Ratings
Integration with Salesforce.com	8.213 Ratings
Third-party software integrations	8.431 Ratings

Best Alternatives
	Klaviyo
Small Businesses	Vbout Score 9.9 out of 10
Medium-sized Companies	PFL Direct Mail Platform Score 9.0 out of 10
Enterprises	PFL Direct Mail Platform Score 9.0 out of 10
All Alternatives	View all alternatives

User Ratings
	Klaviyo
Likelihood to Recommend	8.8 (105 ratings)
Likelihood to Renew	10.0 (3 ratings)
Usability	8.0 (3 ratings)
Support Rating	9.0 (1 ratings)
Implementation Rating	10.0 (1 ratings)

User Testimonials
	Klaviyo
Likelihood to Recommend	Klaviyo If you are a big business, with thousands of customers, Klaviyo can be the thing that really kicks up your marketing. The amount of data you can collect and use can be invaluable. But if you don't have the time or money to devote to the marketing team, then you might waste money on data that you might not ever act upon Incentivized Verified User Anonymous Read full review
Pros	Klaviyo Very easy to setup Klaviyo with Bigcommerce for email & SMS capture, comes with templates that are simple to edit and publish. Very easy to set up Klaviyo with other 3rd party apps like Yotpo Reviews and Loyalty, giving you easy access to send emails based on loyalty points or asking for a review. Automated campaigns are a breeze! They come with preset templates to get started quick. Including a Welcome Series, Cart Abandonment Series, Lost Customer Series, and Browse Abandonment Series among others. The platform is easy to navigate and use without having to spend time learning from videos or help files, we were able to just jump right in and use it. Great features like targeting based on anything available in your data, including products purchased, loyalty standing, interactions, etc. Incentivized Verified User Anonymous Read full review
Cons	Klaviyo At times the platform isn't as intuitive as you would like. Take the time to be onboarded and play around in the platform to get the hang of things. Utilize Klaviyo's resources and attend their live training sessions to help navigate the platform and implement best practices they recommend. Can be pricey depending on company and email list. Customization is limited at times. The brand font we utilized on all branded content wasn't available through Klaviyo. Previously we would have to go through the back end to implement our branded font, import our font, or create content on another platform to utilize our font. Incentivized Verified User Anonymous Read full review
Likelihood to Renew	Klaviyo Klaviyo is simply a great solution for e-com email marketing & customer relationship management: User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased. Email design: So easy to use, and more friendly than some other visual builders that we've used. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly. Incentivized page V CEO (Chief Executive Officer) Read full review
Usability	Klaviyo The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it Incentivized Verified User Anonymous Read full review
Support Rating	Klaviyo Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast. Incentivized Verified User Anonymous Read full review
Implementation Rating	Klaviyo Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level Incentivized Verified User Anonymous Read full review
Alternatives Considered	Klaviyo Klaviyo delivers a better experience for designing, managing, and operating as a whole. Just about every feature is best; the only flaw is that Attentive has more robust signup flows, but it makes up for it with its great overall UX. When it comes to designing templates, design teams can easily create and share them so they can be used in campaigns/flows. Verified User Anonymous Read full review
Return on Investment	Klaviyo Newsletter marketing has become a major form of sales The success we had in our first year forced us to shift priorities and add more resources to support newsletter marketing The price for using the service is a drop in the bucket compared to the attributed revenue earned from using the service Incentivized Verified User Anonymous Read full review
ScreenShots	Klaviyo Screenshots