Klaviyo

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Klaviyo	Score 8.7 out of 10	N/A	Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…	$20 per month

Pricing

Klaviyo

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Klaviyo
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
No

Entry-level Setup Fee

No setup fee

Additional Details

Paid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing

More Pricing Information

Pricing Info

Community Pulse
	Klaviyo
Considered Both Products	Klaviyo Amy Highland Head of Operations Chose Klaviyo Klaivyo has much more extensive and well rounded functions. The other tools are a little more generalist so aren't as great in allowing our clients who are primarily in ecommerce to succeed. The reporting isn't as good and the page builders are much more limiting to admin. We … Incentivized Helpful? Verified User Administrator Chose Klaviyo We really don't like Intuit products, always overpriced. Mailchimp isnt bad, but Klaviyo solved our problems better Incentivized Helpful? AS Alex Schlindwein Marketing Director Chose Klaviyo klaviyo had better flows and more ability to customize content based on website traffic Incentivized Helpful? Verified User C-Level Executive Chose Klaviyo We have not really evaluated other offerings outside of Klaviyo because I understand Klaviyo to be best in class for our use case. I think it has the best integrations out there. We do use other platforms for SMS and customer reviews (Which I know are solutions that Klaviyo … Incentivized Helpful? Verified User Vice-President Chose Klaviyo Klaviyo is more robust that Constant Contact and AWeber, yet no less easy to use. It's also every bit as feature-rich as Active Campaign, but easier to use. (in my opinion) They're customer support isn't as good as Constant Contacts, but the tradeoff is a more sophisticated ESP … Incentivized Helpful? Verified User C-Level Executive Chose Klaviyo For ecommerce, MailChimp and Constant Contact do not compare with Klaviyo. While their builders are not different, and the ability to create pleasing emails are similar, the targeting, segmentation, and data available are worlds apart. That said, I have not used MailChimp or Con… Incentivized Helpful? Herschel Berkowitz Head of Digital and eCommerce Chose Klaviyo We evaluated MailChimp and Salesforce Marketing Cloud. MailChimp was too basic at the time and didn’t scale well. Salesforce was overly complex, required a large team, and was costly to integrate and manage daily. Klaviyo stood out for its ease of setup, user-friendly … Incentivized Helpful? Verified User Manager Chose Klaviyo We used Mailchimp to start out, and it is great for a small customer base but as our customer base grew we needed more power and Klaviyo had it. Including so many different automated flows and integrations to other apps and a/b testing and more. I would still recommend … Incentivized Helpful? Jenn Raines Owner Chose Klaviyo way better but also way more expensive Helpful? Verified User Project Manager Chose Klaviyo MailChimp was adequate for basic email marketing, but Klaviyo offers a far superior experience with its advanced segmentation, automated flows, and deep integration with Shopify. Klaviyo’s behavioral data analysis and A/B testing provide more precise targeting, while its robust … Incentivized Helpful? Amanda Austin Owner Chose Klaviyo Best customization and integration for ecommerce Incentivized Helpful? Verified User Strategist Chose Klaviyo Klaviyo has better custom options as well as better dynamic content. Not just the Klaviyo works flawlessly in integration with Shopify which is a huge plus. Moreover it allows me to actually use the custom html features unlike other products where I need to have full … Incentivized Helpful? Mark Hager Marketing Specialist Chose Klaviyo HubSpot has a more robust CRM, but there are things I prefer in Klaviyo. Namely the email builder and flow setup. Incentivized Helpful? Verified User Director Chose Klaviyo At the time we used Attentive, Klaviyo did not have an SMS product. Attentive was very difficult to use, and provided little to no detailed reporting/analytics. It was very expensive, and had no integration with our email customers. They only provided us a shared short code, … Incentivized Helpful? Verified User Executive Chose Klaviyo Klaviyo compares favorably to other similar products but really stands out when looking at specific integrations. If you're running Shopify then Klaviyo makes too much sense when deciding on a CRM system. It's literally built to work with the Shopify platform and makes life … Incentivized Helpful? Verified User C-Level Executive Chose Klaviyo I’ve been using it for a while, so I haven’t evaluated other opportunities. Incentivized Helpful? Verified User Partner Chose Klaviyo Klaviyo had better integrations and was easier to setup and getting running than the alternatives we had tried. Incentivized Helpful? Verified User Director Chose Klaviyo Klaviyo is the #1 email platform of choice for ecommerce. It out ranks every competitor. It is worth paying a little extra because you know you are providing your customers with the best experience and equipping your business for success. Email should be something you invest in … Incentivized Helpful? Verified User Executive Chose Klaviyo We selected Klaviyo in 2018 when they were disrupting the space. They provided a lot of offerings for a value price. Incentivized Helpful? Verified User Director Chose Klaviyo Mailchimp is absolutely nothing compared to Klaviyo. Klaviyo's interface and functionality are far superior, and the types of emails and data analytic features are what have kept me a customer of Klaviyo for years. I am grateful for the benefit that Klaviyo has had for my … Incentivized Helpful? JG Jessica Gardner Operations Manager Chose Klaviyo Klaviyo provides much more insight into customer data than other email marketing software. For this reason, they are much stronger for e-commerce businesses as the data it provides is very beneficial for e-commerce businesses. Incentivized Helpful? Solomon Poon Co-founder Chose Klaviyo Klaviyo is much much better for micro-segmentation needs especially in e-commerce. Very simple to use as well. Incentivized Helpful? Michelle Fetsch VP Partnerships + Strategic Marketing Chose Klaviyo Mailchimp was used early in the business when we didn't have as many customers and weren't segmenting. We've used Yotpo for loyalty, reviews, and, most recently, SMS. We have yet to try Klaviyo reviews or SMS, but it would be nice to have all of these items in one suite. Incentivized Helpful? Joe Salas Director of Operations Chose Klaviyo Much better and more capable overall Incentivized Helpful?

Features

Klaviyo

Email & Online Marketing

Comparison of Email & Online Marketing features of Product A and Product B
	Klaviyo 8.4 105 Ratings 10% above category average
WYSIWYG email editor	8.393 Ratings
Dynamic content	8.598 Ratings
Ability to test dynamic content	7.992 Ratings
Landing pages	8.02 Ratings
A/B testing	8.295 Ratings
Mobile optimization	8.6101 Ratings
Email deliverability reporting	8.4103 Ratings
List management	8.7103 Ratings
Triggered drip sequences	8.894 Ratings

Lead Management

Comparison of Lead Management features of Product A and Product B
	Klaviyo 7.8 80 Ratings 0% below category average
Lead nurturing automation	7.978 Ratings
Lead scoring and grading	7.731 Ratings
Data quality management	8.038 Ratings
Automated sales alerts and tasks	7.834 Ratings

Campaign Management

Comparison of Campaign Management features of Product A and Product B
	Klaviyo 8.1 23 Ratings 9% above category average
Calendaring	8.123 Ratings

Reporting & Analytics

Comparison of Reporting & Analytics features of Product A and Product B
	Klaviyo 7.9 101 Ratings 8% above category average
Dashboards	7.9101 Ratings
Standard reports	7.998 Ratings
Custom reports	7.759 Ratings

Platform & Infrastructure

Comparison of Platform & Infrastructure features of Product A and Product B
	Klaviyo 8.3 81 Ratings 11% above category average
API	8.474 Ratings
Role-based workflow & approvals	8.836 Ratings
Customizability	7.951 Ratings
Integration with Salesforce.com	8.212 Ratings
Third-party software integrations	8.426 Ratings

Best Alternatives
	Klaviyo
Small Businesses	Vbout Score 10.0 out of 10
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Enterprises	PFL Direct Mail Platform Score 9.0 out of 10
All Alternatives	View all alternatives

User Ratings
	Klaviyo
Likelihood to Recommend	8.9 (105 ratings)
Likelihood to Renew	10.0 (3 ratings)
Usability	8.0 (3 ratings)
Support Rating	9.0 (1 ratings)
Implementation Rating	10.0 (1 ratings)

User Testimonials
	Klaviyo
Likelihood to Recommend	Klaviyo Klaviyo is well suited for email campaigns and SMS campaigns. It is great for automated campaigns including cart abandonment, browse abandonment, welcome campaign, lost customer campaign, loyalty campaigns, product review collection, and more. It is easy to use and easy to set up all of the above as well as pop ups on your website to collect emails and phone numbers for SMS and special campaigns even. We did not feel it was necessary to use it for direct customer communications about their orders but you could use it for that too if you wanted to, keeping in mind you pay per the number of emails you send out (wink wink). Incentivized Verified User Anonymous Read full review
Pros	Klaviyo I have Integrated Klaviyo with my Website and with salesforce which works simultaneously. This integration is happened very easily as In klaviyo we have flows through which we can do automations and set webhook integration with no code activity. Klaviyo helps me to measure the success of email campaigns. Klaviyo helps me to automate the manual tasks with the helps Flows in it which is very easy to use as it has a very easy to understand user interface and no coding reuired. Incentivized Aman Bhatia Software Engineer Read full review
Cons	Klaviyo At times the platform isn't as intuitive as you would like. Take the time to be onboarded and play around in the platform to get the hang of things. Utilize Klaviyo's resources and attend their live training sessions to help navigate the platform and implement best practices they recommend. Can be pricey depending on company and email list. Customization is limited at times. The brand font we utilized on all branded content wasn't available through Klaviyo. Previously we would have to go through the back end to implement our branded font, import our font, or create content on another platform to utilize our font. Incentivized Verified User Anonymous Read full review
Likelihood to Renew	Klaviyo Klaviyo is simply a great solution for e-com email marketing & customer relationship management: User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased. Email design: So easy to use, and more friendly than some other visual builders that we've used. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly. Incentivized page V CEO (Chief Executive Officer) Read full review
Usability	Klaviyo The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it Incentivized Verified User Anonymous Read full review
Support Rating	Klaviyo Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast. Incentivized Verified User Anonymous Read full review
Implementation Rating	Klaviyo Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level Incentivized Verified User Anonymous Read full review
Alternatives Considered	Klaviyo MailChimp was adequate for basic email marketing, but Klaviyo offers a far superior experience with its advanced segmentation, automated flows, and deep integration with Shopify. Klaviyo’s behavioral data analysis and A/B testing provide more precise targeting, while its robust reporting tools help us understand customer preferences better. Overall, Klaviyo’s features are more tailored to our needs, making it a more powerful and effective platform. Incentivized Verified User Anonymous Read full review
Return on Investment	Klaviyo we have grown our revenue significantly without increasing our spend. This is critical. retention rate has gone up tremendously with specific campaigns and audience targeting would love to personalize more but we are a small team and struggle to do as much as we could. It would be great to have an account manager who could make account based recommendations Incentivized Michelle Fetsch VP Partnerships + Strategic Marketing Read full review
ScreenShots	Klaviyo Screenshots