Klipfolio Klips vs. Sensor Tower

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Klipfolio Klips
Score 9.2 out of 10
Small Businesses (1-50 employees)
Klipfolio is a customizable dashboard and reporting platform that provides real-time business insights. It is used by small to mid-sized businesses and agencies to track performance metrics and create tailored reports, and to consolidate, transform, and visualize data.
$90
per month
Sensor Tower
Score 7.5 out of 10
N/A
Sensor Tower is a source of mobile app, digital advertising, retail media, and audience insights for the largest brands and app publishers across the globe.N/A
Pricing
Klipfolio KlipsSensor Tower
Editions & Modules
Base
$90
per month
Grow
$190
per month
Team
$350
per month
No answers on this topic
Offerings
Pricing Offerings
Klipfolio KlipsSensor Tower
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsDiscount available for annual pricing. There are various implementation and training options available, from a 60 Day Proof of Concept, to Onboarding & Training, or ongoing dedicated Data Hero support.
More Pricing Information
Community Pulse
Klipfolio KlipsSensor Tower
Features
Klipfolio KlipsSensor Tower
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Klipfolio Klips
9.0
33 Ratings
11% above category average
Sensor Tower
-
Ratings
Pixel Perfect reports9.13 Ratings00 Ratings
Customizable dashboards8.933 Ratings00 Ratings
Report Formatting Templates9.13 Ratings00 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Klipfolio Klips
8.6
33 Ratings
10% above category average
Sensor Tower
-
Ratings
Drill-down analysis8.35 Ratings00 Ratings
Formatting capabilities7.85 Ratings00 Ratings
Integration with R or other statistical packages9.12 Ratings00 Ratings
Report sharing and collaboration9.133 Ratings00 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Klipfolio Klips
9.4
33 Ratings
14% above category average
Sensor Tower
-
Ratings
Publish to Web8.931 Ratings00 Ratings
Publish to PDF9.228 Ratings00 Ratings
Report Delivery Scheduling10.017 Ratings00 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Klipfolio Klips
9.3
33 Ratings
18% above category average
Sensor Tower
-
Ratings
Pre-built visualization formats (heatmaps, scatter plots etc.)8.932 Ratings00 Ratings
Location Analytics / Geographic Visualization9.133 Ratings00 Ratings
Predictive Analytics10.01 Ratings00 Ratings
Best Alternatives
Klipfolio KlipsSensor Tower
Small Businesses
Supermetrics
Supermetrics
Score 9.7 out of 10
Firebase Crashlytics
Firebase Crashlytics
Score 9.6 out of 10
Medium-sized Companies
Supermetrics
Supermetrics
Score 9.7 out of 10
Firebase Crashlytics
Firebase Crashlytics
Score 9.6 out of 10
Enterprises
IBM Analytics Engine
IBM Analytics Engine
Score 7.2 out of 10
Firebase Crashlytics
Firebase Crashlytics
Score 9.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Klipfolio KlipsSensor Tower
Likelihood to Recommend
8.8
(35 ratings)
8.4
(6 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Usability
9.5
(13 ratings)
-
(0 ratings)
Support Rating
9.1
(12 ratings)
7.6
(2 ratings)
Implementation Rating
8.2
(1 ratings)
-
(0 ratings)
User Testimonials
Klipfolio KlipsSensor Tower
Likelihood to Recommend
Klipfolio
Using Klipfolio is one of the finest ways we can expand our business because it is so simple to use and always has new features that make it better. We also appreciate the excellent customer service they offer. There are several benefits to making this investment in your company's efficiency and profitability. We think it's worth the money.
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Sensor Tower
I think that App Annie will be handy for the companies that provide service in multiple countries - so they have to deal with local competitors research and track the performance of the app (by the position and by the reviews) in different stores. I think that for a one-country app, many of the features will be less relevant. At the same time, App Annie offers custom plans, so I see how the user experience can be different.
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Pros
Klipfolio
  • All my reporting requirements have been met.
  • Salesforce, HubSpot, Mailchimp, Google Drive, and other business applications are quite easy to integrate with.
  • The information you need is at your fingertips in a matter of seconds.
  • Whenever I have a question, the customer service is always there to answer it.
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Sensor Tower
  • Very easy to use and understand. The dashboard is quite complete.
  • The free version is quite complete.
  • They send daily and weekly emails with statistics on your apps so you can understand key facts to improve its standing.
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Cons
Klipfolio
  • While Klipfolio covers so many of the bases, one area where I would like to see expansion would be offering additional design and graphics themes for even more customization.
  • Klipfolio has an extensive offering but might be even better if there were a way that we could integrate with some small to mid-sized CRM solutions for audience list segmentation and marketing integrations.
  • It would be interesting if Klipfolio could enable us to overlay the data learnings for cross-referencing of multiple client campaigns for comparative insights.
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Sensor Tower
  • App Annie is extremely limited if you are on the free plan. While you can garner some golden nuggets from the free plan, it's extremely difficult to make needle moving decisions based on the free data. It would be great if App Annie would disclose pricing on their website, plus have a non-free/enterprise plan were you could pick and choose features they offer.
  • After nearly considering a paid plan with App Annie, I decided not to purchase because of the broken trust that stemmed from their sales team. I often got cold-calls from their reps - even when I never contacted them for a sales member to call me. I was bombarded for about 2 weeks straight with phone calls and hard-core sales emails with just asking to talk, no questions or personalization. This cold, unwanted and unwelcome outreach solidified my decision not to purchase.
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Likelihood to Renew
Klipfolio
No answers on this topic
Sensor Tower
Well the fact that the freemium features are all that I need right now, I will most definitely continue to use it on a daily basis. I might upgrade to the pro version in the future if I need more data than what I am getting now. But for now it works great for what I need.
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Usability
Klipfolio
My initial impressions of the software have been extremely positive. There are YouTube tutorials that explain how to make klips. The intuitive design of the UI It appears that everything in this software has been thoroughly tested to create all the visualizations that can be imagined as well as the user input controls that allow users to have exactly the data they want to be displayed in seconds, considering the various functions and formulas available in the Excel integrations and the extensive list of other services that can be integrated.
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Sensor Tower
No answers on this topic
Support Rating
Klipfolio
It provides all the necessary information to be able to carry out the analysis of any type of business, to know how money is managed virtually, what to do to have greater visibility, in addition to being a platform that is always accessible and allows continuous and efficient work.
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Sensor Tower
I have not had to contact support a lot of times. The few times I did, I got correct and lengthy responses, but they took some time to answer. Their product is very complete, so unless you have a specific question, you will probably not need to contact support at any time.
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Implementation Rating
Klipfolio
None at all; just be sure of what information you will need for working.
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Sensor Tower
No answers on this topic
Alternatives Considered
Klipfolio
These and many other BI tools are the most direct competitors. I only have experience with Klipfolio and Tableau. Tableau is definitely more capable, but much more difficult to learn and use. Klipfolio is simple and really packs a punch for its simplicity. I have yet to run into a major problem with it lacking a needed functionality.
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Sensor Tower
We use Google 360 and are able to do a much deeper dive into the activity we see on our apps. I think App Annie is a great starting point product, but for more in depth analytics, something like a Google 360 or Adobe might be better.
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Return on Investment
Klipfolio
  • It made reporting a breeze as we didn't have to spend time creating the reports
  • The reporting forum really helped give our team more metrics to add to reporting
  • Always ready to view Dashboard meant stakeholders could view reports at any given time
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Sensor Tower
  • App Annie has had neither a positive nor negative impact on our ROI or business objectives. Our team currently uses their free, very limited plan for data discrepancy with our main ASO tool. Otherwise, we have connected our apps and let the data flow in. We go in the account about once every 2-3 months.
  • With App Annie's data we have solidified that our other paid ASO tool we use has accurate data and that we will continue to pay for that tool. So in that regards, App Annie's provided us with a confirmation in our competitor ASO tool purchase decision.
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ScreenShots

Klipfolio Klips Screenshots

Screenshot of an example of a customized dashboard. For showcasing KPIs, tracking performance, or telling complex data stories, Klips lets the user tailor layouts, visuals, and insights, ensuring dashboards are suitable for internal teams or external stakeholders.Screenshot of visualizations, with descriptive text blocks and live data to communicate more than just numbers. Klips lets users insert real-time data directly into text to add context, improving interpretation. Progress towards goals and trends can be tracked using vibrant charts, colors, and text descriptions.Screenshot of one example of the over 30 chart types available, some including bar graphs, pie charts, and heatmaps. The library of pre-built Klip templates connect to popular data sources like Google Analytics, HubSpot, or Salesforce. These templates can be modified.Screenshot of Klipfolio’s formula engine. Similar to Excel, the Klip Editor can be used to clean, transform, and analyze data using functions. Users can perform complex calculations, manipulate dates or text, and add logic or statistical formulas.Screenshot of the Klip editor, used to take precise control over visual properties, customizing font sizes, colors, and styles to match a brand, or to emphasize key metrics. Set decimal places for numerical data, and add prefixes or suffixes—such as currency symbols or percentages—for clear and professional formatting. It also supports conditional formatting, and dynamic colors or icons to highlight trends, anomalies, or thresholds. These tools allow the user to craft Klips that not only deliver insights but also communicate them at a glance.Screenshot of a Klipfolio Klips dashboard. These allow users to customize every aspect, from layouts and fonts to colors and chart styles, ensuring that dashboards align with a brand. For presenting on a laptop, a big-screen TV, or by sharing published links, dashboards are designed to look exceptional in both light and dark modes.