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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    kvCORE

    Score7.1 out of 10
    N/AThe kvCORE platform is described by the vendor, Inside Real Estate in Draper, as a next-gen solution for modern brokerages and enterprises to run their entire business on one platform.N/A

    Square Customers

    Score8.7 out of 10
    N/ASquare's Customer Engagement Suite, or Square Customers, is a suite of solutions that enables Square users to connect with existing customers, reach new ones, and grow relationships using tools that integrate with Square Point of Sale and Square Online.

    $0

    Pricing
    kvCORESquare Customers
    Editions & Modules
    No answers on this topic
    Customer Directory
    $0
    Gift Card Starter Pack
    $2
    per card (plus 2.6% + 10¢ processing fee)
    Email Marketing
    starting $15
    per month
    Text Message Marketing
    starting at $10
    per month
    Loyalty
    starting at $45
    per month
    Quick Cards
    from 99c
    per card (plus 2.6% + 10¢ processing fee)
    Custom Cards
    from 81c
    per card (plus 2.6% + 10¢ processing fee)
    Offerings
    Pricing Offerings
    kvCORESquare Customers
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    kvCORESquare Customers
    Considered Both Products
    Inside Real Estate
    No answer on this topic
    Block, Inc (Square)
    No answer on this topic
    Key User Insights
    Would buy again
    56%
    Would buy again
    14 Answers
    No answers on this topic
    Delivers good value for the price
    58%
    Delivers good value for the price
    14 Answers
    No answers on this topic
    Happy with the feature set
    68%
    Happy with the feature set
    17 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    50%
    Lived up to sales and marketing promises
    10 Answers
    No answers on this topic
    Implementation went as expected
    54%
    Implementation went as expected
    13 Answers
    No answers on this topic
    Features
    kvCORESquare Customers
    Sales Force Automation
    Comparison of Sales Force Automation features of kvCORE and Square Customers
    Feature
    kvCORE
    -
    Ratings
    Square Customers
    7.1
    4 Ratings
    10% below category average
    Customer data management / contact management00 Ratings9.04 Ratings
    Workflow management00 Ratings8.13 Ratings
    Territory management00 Ratings5.33 Ratings
    Opportunity management00 Ratings4.02 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings9.53 Ratings
    Contract management00 Ratings8.04 Ratings
    Quote & order management00 Ratings6.94 Ratings
    Interaction tracking00 Ratings7.74 Ratings
    Channel / partner relationship management00 Ratings5.83 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of kvCORE and Square Customers
    Feature
    kvCORE
    -
    Ratings
    Square Customers
    6.8
    2 Ratings
    12% below category average
    Case management00 Ratings7.32 Ratings
    Call center management00 Ratings6.82 Ratings
    Help desk management00 Ratings6.32 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of kvCORE and Square Customers
    Feature
    kvCORE
    -
    Ratings
    Square Customers
    8.9
    2 Ratings
    14% above category average
    Lead management00 Ratings8.92 Ratings
    Email marketing00 Ratings8.92 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of kvCORE and Square Customers
    Feature
    kvCORE
    -
    Ratings
    Square Customers
    7.9
    3 Ratings
    3% above category average
    Task management00 Ratings5.73 Ratings
    Billing and invoicing management00 Ratings9.53 Ratings
    Reporting00 Ratings8.43 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of kvCORE and Square Customers
    Feature
    kvCORE
    -
    Ratings
    Square Customers
    8.7
    2 Ratings
    13% above category average
    Forecasting00 Ratings8.02 Ratings
    Pipeline visualization00 Ratings9.02 Ratings
    Customizable reports00 Ratings9.02 Ratings
    Customization
    Comparison of Customization features of kvCORE and Square Customers
    Feature
    kvCORE
    -
    Ratings
    Square Customers
    6.9
    2 Ratings
    10% below category average
    Custom fields00 Ratings3.72 Ratings
    Scripting environment00 Ratings7.01 Ratings
    API for custom integration00 Ratings10.01 Ratings
    Security
    Comparison of Security features of kvCORE and Square Customers
    Feature
    kvCORE
    -
    Ratings
    Square Customers
    9.5
    3 Ratings
    12% above category average
    Single sign-on capability00 Ratings10.01 Ratings
    Role-based user permissions00 Ratings9.03 Ratings
    Social CRM
    Comparison of Social CRM features of kvCORE and Square Customers
    Feature
    kvCORE
    -
    Ratings
    Square Customers
    6.6
    2 Ratings
    13% below category average
    Social data00 Ratings6.32 Ratings
    Social engagement00 Ratings6.82 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of kvCORE and Square Customers
    Feature
    kvCORE
    -
    Ratings
    Square Customers
    6.0
    1 Ratings
    23% below category average
    Marketing automation00 Ratings10.01 Ratings
    Compensation management00 Ratings2.01 Ratings
    Platform
    Comparison of Platform features of kvCORE and Square Customers
    Feature
    kvCORE
    -
    Ratings
    Square Customers
    9.0
    3 Ratings
    17% above category average
    Mobile access00 Ratings9.03 Ratings
    Best Alternatives
    kvCORESquare Customers
    Small Businesses
    No answers on this topic
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    No answers on this topic
    Kintone
    Score9.7 out of 10
    Enterprises
    No answers on this topic
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    kvCORESquare Customers
    Likelihood to Recommend
    1.9
    (25 ratings)
    8.7
    (4 ratings)
    Usability
    2.0
    (3 ratings)
    9.6
    (3 ratings)
    Support Rating
    2.0
    (9 ratings)
    7.6
    (3 ratings)
    User Testimonials
    kvCORESquare Customers
    Likelihood to Recommend
    Inside Real Estate
    I think if you have a very large brokerage and can afford to pay for a fully customized set up then it may be worthwhile. I would make sure you have a dedicated support team, not an account manager. In my opinion, the account managers are worthless and will not respond most of the time. We are on our second account manager in 9 months of using the system and cannot get in touch with him. In my experience, the account managers have no knowledge of how the system works or how anyone in real estate would want it to work. Obviously, I can only say this for the two managers we have had so far. I would steer clear of this system unless you want to spend a few thousand a month for a system that, I feel, will impede your business rather than improve it.
    Read full review
    Block, Inc (Square)
    Square is absolutely brilliant if you are just starting out and your business has both an in-person and an online component to it, as Square will solve both in-person POS and online booking/billing. Square also offers the option to create a free website for your company, though it is a very basic site, if you don't have a website yet, this is a VERY helpful option, as it takes away a huge cost. Square allowed us to be up and running in no time, taking away the need to worry about an expensive appointment-setting add-on from our current website provider (Square integrates quite nicely with our current site). Square is probably less ideal for more advanced users or companies with a need for more detailed inventory/service management. But even then, Square will more than likely be able to get the job done!
    Incentivized
    Read full review
    Pros
    Inside Real Estate
    • Not one thing!
    • It sends unwanted canned responses to potential clients that you haven't approved. You must figure out how to use it to make them stop. This was day 1.
    • If you like to learn using many many different videos to learn a product, then this maybe for you.
    Read full review
    Block, Inc (Square)
    • Sales pipeline
    • Customer engagement
    • Marketing
    Incentivized
    Read full review
    Cons
    Inside Real Estate
    • Their support is good, but wait times can be long. They want you to use their chat, but then when you ask your question, it can be a several hour wait time between responses. The people are nice and resolve your issue. But I think chat is for quick back and forth communication, not something with a long delay. Also, you can only really do it effectively on your computer, not on your phone.
    • It's proving very tough to track leads from campaigns we are running ourselves. If your website converts a lead, it really just gives you the website source, and even that only some of the time. It would be great to create custom sources and have kvCORE track that traffic and lead via some sort of UTM tag or URL parameter.
    • Some of the load times aren't great. When I load up my database, it takes a while to actually display. Also, when a lead is claimed in a pond, you have to refresh to be able to contact them. Then once you add a campaign, you have to refresh again to see the tasks that fire. This is a bit clunky.
    • The app is great, but there is still some limited functionality. It would be great to access and claim leads from a pond on the mobile app. Also if you could get push notifications when new leads are added. Our time to lead sucks, and that's because kvCORE doesn't alert you super quickly.
    Incentivized
    Read full review
    Block, Inc (Square)
    • Some of the build quality on the peripherals could feel a bit better.
    • Have more options for businesses with more credit card transactions such as monthly or discounted per transaction once a certain number is reached.
    • Have functionality to allow for a typed card number without the higher fee if the software verifies there is a hardware/read error with the card.
    Incentivized
    Read full review
    Usability
    Inside Real Estate
    It doesn't deserve a zero because you can access contacts and get reminders to contact them. In my experience, you can not use the system for proper communication with both prospects and their spouses.
    Read full review
    Block, Inc (Square)
    The user interface is easy to navigate - that's not always the case for some software! I look for something that is intuitive, easy to use, and doesn't take a ton of training to get up and running quickly.
    Incentivized
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    Support Rating
    Inside Real Estate
    I love kvCORE's support. Having the little chat feature in the bottom right of my screen the whole time I'm working takes away any stress or worry about using it. When I first started using it, I learned its features by clicking and trying things, and more than once I had to go into the chat support and ask how to undo or fix what I had done. I don't think I've ever waited more than 5 minutes to get a reply back and it being almost instant and right there on my screen allowed me to continue working and know immediately when my question had been answered.
    Incentivized
    Read full review
    Block, Inc (Square)
    Square is mostly focused on FAQs and online support, and they do a very good job creating a rich knowledge base. But, if you are not very tech savvy, it could be easy to feel a bit overwhelmed. I would recommend that they add a direct line or chat feature to call, rather than email or Knowledge base first. This might be due to staffing issues at Square, so perhaps it is the best they can do for now.
    Incentivized
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    Alternatives Considered
    Inside Real Estate
    Konversion and BoomTown are the only two I have used. Both have their things to recommend. Since I used Konversion, using kvCORE was simpler and I was able to upload my contacts seamlessly. This made adopting a new system easier and less likely to have a gap in contacting customers.
    Incentivized
    Read full review
    Block, Inc (Square)
    A lot easier to use than Infusionsoft!!
    Incentivized
    Read full review
    Return on Investment
    Inside Real Estate
    • Because I am an EXP agent, I receive kvCore for $50/month so I have a $1550/month positive over any non-EXP agent.
    • Great new lead follow up with automatic and realistic contact for a higher conversion rate that I couldn't do by myself.
    Incentivized
    Read full review
    Block, Inc (Square)
    • This has allowed me to accept credit / debit transactions without having to have a monthly subscription to a service and lose money on times of no to little use, allowing me to have a broader customer range as checks are risky.
    • All of my initial equipment was free and there were no startup costs so my return was immediate.
    • The small fee taken out of the transaction is very much worth the ability to accept nearly all plastic transactions.
    Incentivized
    Read full review
    ScreenShots

    kvCORE Screenshots

    Screenshot of IDX websites for all agents - with behavioral intelligence & chat.Screenshot of Smart CRM bubbles up top priorities each day in 1 dashboard.Screenshot of Agents wake up to warm leads right on their phone.Screenshot of Mass Email + Text, Video Messaging, Power Dialer, Pond Accounts + MoreScreenshot of Drive listing exposure with seamless social media sharing.Screenshot of Tight transaction and business analytics integration.