Lane Four is an account-based lead management app on the Salesforce AppExchange that bridge the gap between marketing automation and Salesforce. Numerous SaaS clients are currently using our app to boost their ABM strategies, manage rapid growth, and scale Salesforce across their companies.
I have used LeanData at other organizations but was never involved in the buying process. Both tools are made to support similar use cases (routing, assignment, handoffs, implementation projects, etc.). I don't have any insight into how much these tools or others in the space …