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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Leadfwd

    Score8.2 out of 10
    N/ALeadfwd, from the company of the same name in Staten Island, combines B2B Prospecting, Sales Outreach and Account-Based Marketing. It replaces the former INBOX25.N/A

    MailUp

    Score10 out of 10
    N/AMailUp is the eponymous email & SMS platform from the Italian company that was founded in 2002 that now has a modest but respectable presence across the western world with a diverse customer base (Yamaha, Amnesty International, Korean Air, etc.). Mailup's platform combines email marketing, with transactional email and SMS features, and offers SMTP relay and plugins for ecommerce, CRM and CMS systems. Their unusual pricing scheme is tiered just on subscribers but on volume of sends and that…N/A
    Pricing
    LeadfwdMailUp
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    LeadfwdMailUp
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Features
    LeadfwdMailUp
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Leadfwd and MailUp
    Feature
    Leadfwd
    7.4
    2 Ratings
    5% below category average
    MailUp
    9.5
    1 Ratings
    17% above category average
    WYSIWYG email editor7.02 Ratings10.01 Ratings
    Dynamic content7.01 Ratings10.01 Ratings
    Ability to test dynamic content7.01 Ratings8.01 Ratings
    Landing pages9.01 Ratings00 Ratings
    A/B testing3.22 Ratings00 Ratings
    Mobile optimization6.22 Ratings10.01 Ratings
    Email deliverability reporting9.62 Ratings00 Ratings
    List management8.62 Ratings00 Ratings
    Triggered drip sequences8.82 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Leadfwd and MailUp
    Feature
    Leadfwd
    8.0
    2 Ratings
    1% above category average
    MailUp
    -
    Ratings
    Lead nurturing automation8.42 Ratings00 Ratings
    Lead scoring and grading7.32 Ratings00 Ratings
    Data quality management7.72 Ratings00 Ratings
    Automated sales alerts and tasks8.52 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Leadfwd and MailUp
    Feature
    Leadfwd
    7.0
    1 Ratings
    8% below category average
    MailUp
    -
    Ratings
    Calendaring5.01 Ratings00 Ratings
    Event/webinar marketing9.01 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Leadfwd and MailUp
    Feature
    Leadfwd
    7.5
    1 Ratings
    1% below category average
    MailUp
    -
    Ratings
    Social sharing and campaigns9.01 Ratings00 Ratings
    Social profile integration6.01 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Leadfwd and MailUp
    Feature
    Leadfwd
    6.3
    2 Ratings
    17% below category average
    MailUp
    -
    Ratings
    Dashboards6.52 Ratings00 Ratings
    Standard reports6.32 Ratings00 Ratings
    Custom reports6.01 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Leadfwd and MailUp
    Feature
    Leadfwd
    9.1
    2 Ratings
    18% above category average
    MailUp
    -
    Ratings
    Role-based workflow & approvals8.82 Ratings00 Ratings
    Customizability7.92 Ratings00 Ratings
    Integration with Salesforce.com10.01 Ratings00 Ratings
    Integration with SugarCRM9.62 Ratings00 Ratings
    Best Alternatives
    LeadfwdMailUp
    Small Businesses
    Vbout
    Score9.9 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    LeadfwdMailUp
    Likelihood to Recommend
    8.2
    (2 ratings)
    10.0
    (1 ratings)
    User Testimonials
    LeadfwdMailUp
    Likelihood to Recommend
    Leadfwd
    I think Inbox25 is a great fit for companies outgrowing lower-end, disconnected email marketing applications. Companies with a more formalized marketing organization that send a lot of emails (tens of thousands monthly or more) will be better served with a product like Inbox25 that is less complex, easier to use, and much more affordable (30% lower by our experience) from the larger marketing automation products on the market. Our company has 3 full-time marketing staff with over 100,000 contacts (with valid emails) that we target in various direct and drip email campaigns and Inbox25 fits our needs just fine. I suspect that we may outgrow the product eventually but I think it'll meet our needs just fine for many years to come.
    Incentivized
    Read full review
    MailUp
    Great for marketing teams looking to quickly deploy emails without the need for HTML coding.
    Incentivized
    Read full review
    Pros
    Leadfwd
    • SugarCRM integration
    • Ease of building workflows
    • Responsive, helpful support team
    Incentivized
    Read full review
    MailUp
    • Email marketing creation
    • Email design
    • HTML template creation
    Incentivized
    Read full review
    Cons
    Leadfwd
    • Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
    • Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
    • Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.
    Incentivized
    Read full review
    MailUp
    • Alt tag styling within the editor
    Incentivized
    Read full review
    Alternatives Considered
    Leadfwd
    Different platforms stack up particularly well for different use cases. INBOX25 is our default choice for SugarCRM users.
    Incentivized
    Read full review
    MailUp
    Mailup has hands down the best editor for creating responsive emails, I've tried almost everything out there and this is the best, I recommend this to colleagues all the time!
    Incentivized
    Read full review
    Return on Investment
    Leadfwd
    • We have successfully moved cold suspects to leads and leads to opportunities, and opportunities to customers with Inbox25. We are just now starting to realize more value given that we've only recently started using the more advanced drip marketing and lead scoring features.
    • When we used the pay-as-you-go version we were paying just pennies per email and remained CAN-Spam Act compliant. It was harder to quantify the ROI then but it was apparent that email marketing was working and moving prospects from one sales stage to another. It was also very useful for re-engaging prospects and promoting products and services to customers.
    • Our total investment in the advanced edition is less $30,000 annually and we expect the ROI to be less than one year. It could have been sooner if we'd have been more thoughtful in our initial implementation.
    Incentivized
    Read full review
    MailUp
    • Faster email development
    • More team members able to contribute to the email development process
    • Better templates
    Incentivized
    Read full review
    ScreenShots

    MailUp Screenshots

    Screenshot of Manage lists. With MailUp, you can manage mailing lists, groups and sending profiles, automatically eliminating duplicate addresses and handling users who cancel their subscription. The procedure is guided, quick and safe. The utmost simplicity, with no need to install additional software. Not bad, right?Screenshot of he winning variable, with mathematical certainty
With A/B testing, discover, prior to mailing, what your recipients prefer to read, by automatically testing several versions of the same text, measuring its effectiveness on a select group. Opening results improve by up to 30% and, for each version, you have more statistical information. Mailing after mailing, you can only do better!Screenshot of Creating emails for mobile devices is easy
Free your creativity and create emails and newsletters that have great visual impact, optimised for mobile devices. While you concentrate on the content of your campaign, MailUp takes care of the rest with the aid of an intelligent editor and plenty of cutting-edge functions. Not bad, right?Screenshot of Countless ways to create your messages.

There's not only BEE with which create messages. You can start with HTML documents, RSS/Atom, URL or choose from hundreds of graphic models. Starting with an empty email? The convenient WYSIWYG editor helps you put your messages together with just a few clicks. It's all up to you!Screenshot of .and you can do the same with unsubscribe lists.

Automatic management of unsubscribe lists allows you to activate the UNSUBSCRIBE button directly in the email client interface. The unsubscribers list also shows a list of users who performed this action, which may be edited and exported. This function also allows you to make up random groups of users, specifying the number of subscribers. This makes it easier to manage random sampling and A/B testing.Product screenshot