Leadfwd, from the company of the same name in Staten Island, combines B2B Prospecting, Sales Outreach and Account-Based Marketing. It replaces the former INBOX25.
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MailUp
Score10 out of 10
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MailUp is the eponymous email & SMS platform from the Italian company that was founded in 2002 that now has a modest but respectable presence across the western world with a diverse customer base (Yamaha, Amnesty International, Korean Air, etc.). Mailup's platform combines email marketing, with transactional email and SMS features, and offers SMTP relay and plugins for ecommerce, CRM and CMS systems.
Their unusual pricing scheme is tiered just on subscribers but on volume of sends and that…
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Pricing
Leadfwd
MailUp
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Leadfwd
MailUp
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
Optional
Additional Details
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More Pricing Information
Features
Leadfwd
MailUp
Email & Online Marketing
Comparison of Email & Online Marketing features of Leadfwd and MailUp
Feature
Leadfwd
7.4
2 Ratings
5% below category average
MailUp
9.5
1 Ratings
17% above category average
WYSIWYG email editor
7.02 Ratings
10.01 Ratings
Dynamic content
7.01 Ratings
10.01 Ratings
Ability to test dynamic content
7.01 Ratings
8.01 Ratings
Landing pages
9.01 Ratings
00 Ratings
A/B testing
3.22 Ratings
00 Ratings
Mobile optimization
6.22 Ratings
10.01 Ratings
Email deliverability reporting
9.62 Ratings
00 Ratings
List management
8.62 Ratings
00 Ratings
Triggered drip sequences
8.82 Ratings
00 Ratings
Lead Management
Comparison of Lead Management features of Leadfwd and MailUp
Feature
Leadfwd
8.0
2 Ratings
1% above category average
MailUp
-
Ratings
Lead nurturing automation
8.42 Ratings
00 Ratings
Lead scoring and grading
7.32 Ratings
00 Ratings
Data quality management
7.72 Ratings
00 Ratings
Automated sales alerts and tasks
8.52 Ratings
00 Ratings
Campaign Management
Comparison of Campaign Management features of Leadfwd and MailUp
Feature
Leadfwd
7.0
1 Ratings
8% below category average
MailUp
-
Ratings
Calendaring
5.01 Ratings
00 Ratings
Event/webinar marketing
9.01 Ratings
00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Leadfwd and MailUp
Feature
Leadfwd
7.5
1 Ratings
1% below category average
MailUp
-
Ratings
Social sharing and campaigns
9.01 Ratings
00 Ratings
Social profile integration
6.01 Ratings
00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Leadfwd and MailUp
Feature
Leadfwd
6.3
2 Ratings
17% below category average
MailUp
-
Ratings
Dashboards
6.52 Ratings
00 Ratings
Standard reports
6.32 Ratings
00 Ratings
Custom reports
6.01 Ratings
00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Leadfwd and MailUp
I think Inbox25 is a great fit for companies outgrowing lower-end, disconnected email marketing applications. Companies with a more formalized marketing organization that send a lot of emails (tens of thousands monthly or more) will be better served with a product like Inbox25 that is less complex, easier to use, and much more affordable (30% lower by our experience) from the larger marketing automation products on the market. Our company has 3 full-time marketing staff with over 100,000 contacts (with valid emails) that we target in various direct and drip email campaigns and Inbox25 fits our needs just fine. I suspect that we may outgrow the product eventually but I think it'll meet our needs just fine for many years to come.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Mailup has hands down the best editor for creating responsive emails, I've tried almost everything out there and this is the best, I recommend this to colleagues all the time!
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We have successfully moved cold suspects to leads and leads to opportunities, and opportunities to customers with Inbox25. We are just now starting to realize more value given that we've only recently started using the more advanced drip marketing and lead scoring features.
When we used the pay-as-you-go version we were paying just pennies per email and remained CAN-Spam Act compliant. It was harder to quantify the ROI then but it was apparent that email marketing was working and moving prospects from one sales stage to another. It was also very useful for re-engaging prospects and promoting products and services to customers.
Our total investment in the advanced edition is less $30,000 annually and we expect the ROI to be less than one year. It could have been sooner if we'd have been more thoughtful in our initial implementation.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info