LeadMaster vs. Sugar Sell (SugarCRM)

My company works with a client who offers a SaaS solution to
the beauty sector. We had been using Salesforce for three years but needed a
system with lead nurturing, workflow automation, and user-friendliness that
Salesforce lacked without a hefty monthly price tag.

We are taking use of LeadMaster's eMarketing, automation,
and workflow management capabilities as well as the streamlined nature of the
Professional Edition. We've been able to better regulate the sales process and
boost our conversion rate as a result.

We have been very pleased with LeadMaster's customer service
and would suggest their product without reservation.

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Sugar CRM is a good tool, but it's complex to customize. It often requires expensive 3rd partners to implement more complex scenarios that SugarCRM struggles to support; coming back with explanations was usually time-consuming and unsupported. The back end is overly complex in terms of what it needs to be, with many redundant database tables and columns.

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• It has business app
• Use the cloud based technology
• No integrations at all
• no communication gap
• Software customizations as per your business and working
• strong customer support

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• Great way to keep myself organized. I do not miss appointments with clients since within the system I can input my appointment time and also send out a reminder to my clients.
• It has a nice layout [that] does not seem to be cluttered. I find it to be very user friendly.
• It has customizable dashboards which I find beneficial

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• Need to give all features/access to top level designations of the company. (title based access/feature)
• need to enhance more communication with team with real-time notifications.
• Need to improve in deep reporting metrics

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• The back-end programming (logical hooks) for advanced customizations could benefit from a more user-friendly interface
• General layout could be improved by the addition of modern templates to customize the standard look and feel
• Support communities could be further improved with the addition of videos on how to do specific configuration, modules.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Our organization will continue to use Sugar as long as it remains cost effective and it addresses the majority of our needs. I will, however, recommend looking into other options once our needs increase and there is additional budget for some bigger named and more robust platform options. I feel if the application was friendlier to end users we would get better productivity as well.

My ability to more effectively manage the workflow in our office has been greatly enhanced by LeadMaster. Each member of my team is aware of the students they are responsible for recruiting and the specific process that should be followed with each and every one of them. The system also enables us to practically eliminate the use of paper in our process, which helps to reduce the number of different types of office errors.

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Independently Invited by TrustRadius

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There's a learning curve associated with Sugar. Right away, it's not as easy as an out-of-the-box CRM. Once you learn how to use Sugar, the system fits what your needs are. With any other CRM, you'd be trying to figure out how your company can best fit the CRM. You don't want to change your business cycle for your CRM, the CRM should fit your business cycle.

SugarCRM has never been down for us.

No response time issues ever. Very productive due to its ease of use.

The reason to give this rating because of the following.

1. Assessing the efficiency of campaigns involving
several agencies and points of contact

2. True close loop reporting

3. The capacity to manage a channel through the use
of features for updating leads and pipelines.

4. Ensuring that no leads were lost and that they
were always assigned to someone for follow-up, whether the lead originated
through e-marketing, the filling out of a form on a website, or even a lead
from a trade fair

5. Creating a seamless connection between marketing
and lead generating

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The support overall at least for us has been phenomenal. Anytime that the system has any Issues at all IT gets in contact from someone from support to get the system back up and running. Have never gone more than 30 minutes with the system not working. So overall I will be definetely recommending this system in any other company that I may work for in the future.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

We feel clasroom training is essential to ensure user adoption and buy-in. Video and on-line training courses gave their place but being in a classroom setting enables the Team to make any potential CRM issues visble right up front.

Only part of an implemementation as noted previously.

Study, study, and study. Be prepared to train everyday until all processes are flowing nicely. The CRM is the elephant and figuring out where to take the first bite can be a challenge. But there is only one way to eat this elephant, one bite at a time. Systematic planning is very important.

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My client has been using Salesforce for the past two years,
but they were looking for a system that would provide lead nurturing, workflow
automation, and overall ease of use – functionality that was just not available
within Salesforce without incurring a large, monthly fee. I'm using one of my
clients who has been using Salesforce for the past two years.

Because of LeadMaster's user-friendliness, robust automation
and workflow management, and eMarketing capabilities, we have decided to employ
the Professional Edition. As a result, we are able to better regulate the sales
process and achieve a higher closure rate.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

SugarCRM is a lot better in many ways then LogicsCRM which I started using when I started as a sales rep at Community Tax. Yet there is still room for a lot of improvements to accommodate a steady workflow. They integration of old CRM files seems to have worked great from Logics to Sugar.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Works from 2-300 Users in our experience.

• To mange the vendor/customer as per services or requirement helps to improve service wise business
• reporting helps to know the service wise sale
• a bit communication lag between team that create a delay in closing deal.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Overall seems to be more expensive than other subscription based CRMs.
• Has positively impact our sales team to make more efficient and accountability among sales teams. Also allows for high level aggregated reporting
• Has been impactful for all teams, not only sales to track individual activity on a daily, weekly, monthly and quarterly basis

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info