TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Lengow

    Score7.9 out of 10
    N/ALengow is the feed and product listing management offering from the French company of the same name.N/A

    Perfect Audience (discontinued)

    Score8 out of 10
    N/APerfect Audience was a retargeting solution for X.com (Twitter), and part of Marin Software. The service is no longer available.N/A
    Pricing
    LengowPerfect Audience (discontinued)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    LengowPerfect Audience (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    LengowPerfect Audience (discontinued)
    Ad Campaigns
    Comparison of Ad Campaigns features of Lengow and Perfect Audience (discontinued)
    Feature
    Lengow
    4.3
    1 Ratings
    41% below category average
    Perfect Audience (discontinued)
    8.4
    1 Ratings
    7% above category average
    Ad campaign creation4.01 Ratings8.01 Ratings
    Ad deployment4.01 Ratings9.01 Ratings
    Display advertising5.01 Ratings9.01 Ratings
    Ad display and retargeting segmentation5.01 Ratings8.01 Ratings
    Sequence targeting5.01 Ratings8.01 Ratings
    Contextual advertising3.01 Ratings00 Ratings
    Social advertising4.01 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Lengow and Perfect Audience (discontinued)
    Feature
    Lengow
    4.0
    1 Ratings
    53% below category average
    Perfect Audience (discontinued)
    8.3
    1 Ratings
    7% above category average
    Ad dashboards4.01 Ratings8.01 Ratings
    Ad performance reports5.01 Ratings9.01 Ratings
    Ad conversion tracking4.01 Ratings9.01 Ratings
    Ad attribution reporting3.01 Ratings8.01 Ratings
    Ad forecasting and optimization4.01 Ratings8.01 Ratings
    Cross-channel ad management00 Ratings8.01 Ratings
    Ad Network Integration
    Comparison of Ad Network Integration features of Lengow and Perfect Audience (discontinued)
    Feature
    Lengow
    -
    Ratings
    Perfect Audience (discontinued)
    8.0
    1 Ratings
    8% above category average
    Data Transfer00 Ratings8.01 Ratings
    DSP integration00 Ratings8.01 Ratings
    Best Alternatives
    LengowPerfect Audience (discontinued)
    Small Businesses
    WordStream
    Score6.9 out of 10
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    WordStream
    Score6.9 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    Enterprises
    No answers on this topic
    Criteo Commerce Growth
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    LengowPerfect Audience (discontinued)
    Likelihood to Recommend
    7.0
    (1 ratings)
    8.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    6.0
    (1 ratings)
    User Testimonials
    LengowPerfect Audience (discontinued)
    Likelihood to Recommend
    Lengow
    We have a PIM, which displays a product feed in JSON format. With Lengow we were able to import it very easily and then we connected it to a marketplace. Price and quantity updates are very frequent, this allows us to provide always updated data to customers. It is difficult to create promotions from the interface of Lengow, but once you learn you can do it easily.
    Incentivized
    Read full review
    Discontinued Products
    I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.
    Incentivized
    Read full review
    Pros
    Lengow
    • Marketplaces Integration
    • Products info updates
    • User friendly graphic
    Incentivized
    Read full review
    Discontinued Products
    • Great to up your inbound marketing game
    • The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
    • Can customize each ad easily
    Incentivized
    Read full review
    Cons
    Lengow
    • Attribute editing rules
    • Real time API stock integration
    • More marketplaces
    Incentivized
    Read full review
    Discontinued Products
    • Constantly left Googling how to do things because the system is sometimes confusing
    • Weak native reporting
    • Landing page editor needs work
    Incentivized
    Read full review
    Usability
    Lengow
    No answers on this topic
    Discontinued Products
    The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.
    Incentivized
    Read full review
    Support Rating
    Lengow
    No answers on this topic
    Discontinued Products
    The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.
    Incentivized
    Read full review
    Alternatives Considered
    Lengow
    Lengow turned out to be much cheaper, for our current needs it was enough. However ChannelAdvisor is a valid alternative more complete and with more tools available.
    Incentivized
    Read full review
    Discontinued Products
    I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.
    Incentivized
    Read full review
    Return on Investment
    Lengow
    • Easy opening of new marketplaces
    • Sales support
    • Saving money in the integrations
    Incentivized
    Read full review
    Discontinued Products
    • The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
    • Re-marketing features have been superior to AdWords.
    Incentivized
    Read full review
    ScreenShots