Lengow vs. Perfect Audience (discontinued)

We have a PIM, which displays a product feed in JSON format. With Lengow we were able to import it very easily and then we connected it to a marketplace. Price and quantity updates are very frequent, this allows us to provide always updated data to customers. It is difficult to create promotions from the interface of Lengow, but once you learn you can do it easily.

Incentivized

I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.

Incentivized

• Marketplaces Integration
• Products info updates
• User friendly graphic

Incentivized

• Great to up your inbound marketing game
• The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
• Can customize each ad easily

Incentivized

• Attribute editing rules
• Real time API stock integration
• More marketplaces

Incentivized

• Constantly left Googling how to do things because the system is sometimes confusing
• Weak native reporting
• Landing page editor needs work

Incentivized

The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.

Incentivized

The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.

Incentivized

Lengow turned out to be much cheaper, for our current needs it was enough. However ChannelAdvisor is a valid alternative more complete and with more tools available.

Incentivized

I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.

Incentivized

• Easy opening of new marketplaces
• Sales support
• Saving money in the integrations

Incentivized

• The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
• Re-marketing features have been superior to AdWords.

Incentivized