Lengow vs. Syndigo Content Experience Hub

We have a PIM, which displays a product feed in JSON format. With Lengow we were able to import it very easily and then we connected it to a marketplace. Price and quantity updates are very frequent, this allows us to provide always updated data to customers. It is difficult to create promotions from the interface of Lengow, but once you learn you can do it easily.

Incentivized

Well suited for quick setup and ease of use. Synidgo does not have the ability to maintain cross-references such as family items, accessories, replacement parts, and collections. Implementing and maintaining custom taxonomies is challenging and time-consuming, I prefer using an in-house PIM. Syndigo does have the ability to identify discrepancies that do not meet standards.

Incentivized

• Marketplaces Integration
• Products info updates
• User friendly graphic

Incentivized

• Easy set up.
• Efficient content syndication.
• Identify content that doesn't meet standards or has quality issues.

Incentivized

• Attribute editing rules
• Real time API stock integration
• More marketplaces

Incentivized

• Digital shelf analytics can provide more detail.
• No cross reference record.
• Unexplained errors causing syndication issues.

Incentivized

Lengow turned out to be much cheaper, for our current needs it was enough. However ChannelAdvisor is a valid alternative more complete and with more tools available.

Incentivized

Similar offering to Salsify. I think Salsify has better digital shelf analytics. I think both do a good job rating overall content health at the SKU level. I think Syndigo has a more integrated API into various retailers and distributors. Both are quick and easy to set up and use. Syndigo does not have cross-reference ability.

Incentivized

• Easy opening of new marketplaces
• Sales support
• Saving money in the integrations

Incentivized

• Increased speed to market.
• Increased breadth of products available online.
• Improved content accuracy.

Incentivized