Likelihood to Recommend For any direct to consumer business that cares about their customer, and the message that they serve to those customers, then this is the tool for you. It is easy to "test and chase" into strategies by simultaneously creating multiple campaigns. Lexer's tool measures the performance of each for the continuous improvement of direct marketing decisions. It is also perfect if you're looking to turn responsive customer service strategies into proactive customer experiences. Their engage desktop tool significantly improves productivity, meaning some of your least productive staff can become high performers within the business and establish a platform against which they can grow.
Read full review Optimal Workshop is great for UX testing for those with a budget to do so. This may be a little on the expensive side for smaller businesses, but definitely not anything crazy expensive. The insights that you get out of these tests are invaluable and can be the difference between launching a site and succeeding/failing.
Read full review Pros Easy for all levels of employees to use. Fast implementation with immediate learnings. Read full review The user interface is quite user friendly Variety of tests Access and variety of help on how to run tests, as well as educational information on which tests to run for your use case Read full review Cons We are incredibly happy with the tool as is. Read full review The recruitment panelists are not professional, nor do they take the tasks seriously. You are going to get a lot of bad data. They are HQ'd outside the US and must have a small team because the customer service is the absolute WORST I've experienced in their industry. They pride themselves on documentation, but when they fail to document something they blame the customer for the mistake. There are way too many limitations with the tool after you launch, limited integrations, and poor survey questionnaire options. The tool itself is far too basic for most sites, especially B2B. Read full review Usability Excellent and easy platform to use. Easy to onboard new members of the team. Easy to set up tests and follow number of participants performing the test. Easy to plug into other platforms to record participants. Excellent reporting. Easy to share reports with stakeholders. Easy to recruit through platform, however the quality of participants can be better.
Read full review Support Rating Read full review The support has been good. No complaints. I have not needed to contact support more than 1-2 times when I was first getting set up, because the tools work well and are pretty straight forward. They do have good documentation
Read full review Alternatives Considered We decided not to pursue alternates to Lexer based on: 1. Value proposition. Lexer had the greatest value. 2. Our belief in other products' internal team and ongoing support capabilities. Other companies didn't feel as believable. 3. User interface. Lexer has done an incredible job making their tool extremely simple to use.
Read full review For the price as it is very convenient for first-time beginners, its intuitiveness both for the one who is designing the activities and for those who have to interact with them. The fact that it collects and gathers the data into insights of the overall responses collected by all users.
Read full review Return on Investment We're able to create strategies around lapsed customers and return this consumer subset to revenue. We're able to more easily identify consumer purchasing habits to create customer journeys. Read full review Optimal Workshop has had a positive impact on investigating information architecture on several websites. Optimal Workshop has helped investigated the labeling on several websites. Optimal Workshop has also support in the investigation of UX in navigations. Read full review ScreenShots