TrustRadius

LexID vs. Yahoo DSP

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LexID
Score 0.0 out of 10
N/A
LexisNexis uses a proprietary linking technology in combination with a unique identifier, LexID®, to resolve, match and manage information for more than 276 million U.S. consumer identities. This patented linking and clustering method is the machine behind many LexisNexis products that leverage authentication, verification and other identity management capabilities.N/A
Yahoo DSP
Score 6.4 out of 10
N/A
Yahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech. The solution currently includes Yahoo's premium content access, Yahoo's identity services and cookieless advertising, and internal machine learning based analytics tools.N/A
Pricing
LexIDYahoo DSP
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
LexIDYahoo DSP
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
LexIDYahoo DSP
Best Alternatives
LexIDYahoo DSP
Small Businesses
Lead Forensics
Lead Forensics
Score 9.0 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Medium-sized Companies
Lead Forensics
Lead Forensics
Score 9.0 out of 10
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises
Treasure Data
Treasure Data
Score 9.0 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LexIDYahoo DSP
Likelihood to Recommend
-
(0 ratings)
7.2
(10 ratings)
User Testimonials
LexIDYahoo DSP
Likelihood to Recommend
LexisNexis
No answers on this topic
Yahoo!
Customer demographics that are not typical of ours are being served by our marketing efforts. We've seen fast expansion as a result of the exposure Yahoo has given us. Because of the low cost per click, users can see results right away. The more traffic there is, the better.
Verified User
Anonymous
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Pros
LexisNexis
No answers on this topic
Yahoo!
  • Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools.
  • Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know.
Nicholas J. Salvatore | TrustRadius Reviewer
Nicholas J. Salvatore
Supervisor, Programmatic Media
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Cons
LexisNexis
No answers on this topic
Yahoo!
  • Higher inventories for audience targeting
  • Greater effectiveness in the delivery of ads, as delivery takes place in many disqualified domains
  • More dynamism to achieve better performance in campaigns
Christian Gesú De Andrade Trillo | TrustRadius Reviewer
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Alternatives Considered
LexisNexis
No answers on this topic
Yahoo!
Google Ad Manager is like an angel coming into your organization to save you when you've been battered, beaten, and bruised. The entire UI is a wonderful breath of fresh air. It just "works" where ONE doesn't. The costs, the learning curve, the data organization all outweigh EVERY SINGLE feature of ONE by AOL.
Verified User
Anonymous
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Return on Investment
LexisNexis
No answers on this topic
Yahoo!
  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
Verified User
Anonymous
Read full review
ScreenShots