LexisNexis InterAction+ vs. Paytronix Customer Experience Platform

It's well suited to organizations that intend to dedicate the staff to maintaining it as recommended in best practices material. It's much too large and complicated if it's only to be used as an address book and in those cases, a much simpler CRM might work better.

Incentivized

Paytronix has been a helpful partner in maintaining our loyalty and gift card programs. The company can assist in the building, executing, and reviewing of customer outreach "campaigns," whether it is a temporary promo or basic point collection. We appreciate the partnership we have created with our customers and other business. They ask for users' feedback and take it seriously.

Incentivized

• Collects contact information from incoming employees
• Synchronizes with Outlook contacts
• Separate interface for marketing and casual users

Incentivized

• Online agency for customers
• Excellent web services for administration
• Detailed customer service reports
• Fraud detection
• Number of reports available
• Customer service available

Incentivized

• The Windows app for marketing could be more wizard driven and simpler
• Technical support documentation is lacking in up to date information

Incentivized

• Building reports could be easier
• Integration with some systems can be tricky
• Account filters for reports
• Could be better at outreach to customers

Incentivized

• I'm only in the IT department so I'm not really sure about ROI but IA does much more than our marketing department is using it for. I would think the company is paying a lot of money for something that isn't being utilized.

Incentivized

• Helps us establish customer loyalty for those new to the area
• Assists in building sales for the next quarter with gift card promotions we run
• Brand loyalty

Incentivized