HigherYield, powered by ETS and Liaison vs. TargetX, from Liaison

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HigherYield, powered by ETS and Liaison
Score 0.0 out of 10
N/A
From Educational Testing Service (ETS) and Liaison International, the HigherYield solution helps higher ed institutions find their ideal pool of applicants and develop, launch and manage dynamic multichannel communication plans that will make those prospects want to engage.N/A
TargetX, from Liaison
Score 8.0 out of 10
N/A
TargetX, now from Liaison (acquired October, 2020) is a CRM for higher education institutions. It's built on the Salesforce.com development platform, tailored for student recruitment and retention. It also includes instant messaging (UChat) and the ability to build communities for particular classes/groups of students (Schools App).N/A
Pricing
HigherYield, powered by ETS and LiaisonTargetX, from Liaison
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
HigherYield, powered by ETS and LiaisonTargetX, from Liaison
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
HigherYield, powered by ETS and LiaisonTargetX, from Liaison
Best Alternatives
HigherYield, powered by ETS and LiaisonTargetX, from Liaison
Small Businesses

No answers on this topic

No answers on this topic

Medium-sized Companies
Ellucian Banner
Ellucian Banner
Score 5.8 out of 10
Ellucian Banner
Ellucian Banner
Score 5.8 out of 10
Enterprises
PeopleAdmin Higher Ed Platform, from Powerschool
PeopleAdmin Higher Ed Platform, from Powerschool
Score 7.0 out of 10
PeopleAdmin Higher Ed Platform, from Powerschool
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Score 7.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HigherYield, powered by ETS and LiaisonTargetX, from Liaison
Likelihood to Recommend
-
(0 ratings)
7.5
(3 ratings)
User Testimonials
HigherYield, powered by ETS and LiaisonTargetX, from Liaison
Likelihood to Recommend
Liaison
No answers on this topic
Liaison
Most of the reason I'd recommend the solution is for their email capabilities. The email builder is par excellence, almost if not more competitive than capabilities provided by some actual Email Marketing solutions. Additionally, it runs on Salesforce, and thus allows for automated emails and campaigns with information integrated into them from SF records. It is truly remarkable and a very well-developed capability.
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Pros
Liaison
No answers on this topic
Liaison
  • Bulk Email
  • Analytics
  • Event Management
  • 3rd party product bundling & support
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Cons
Liaison
No answers on this topic
Liaison
  • When sending large volumes of email the campaigns can be slow to send
  • The events functions are not as robust as some of the competition
  • Their telemarketing component has not been updated in a while and leaves a bit for current call centers.
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Alternatives Considered
Liaison
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Liaison
Given that it's an older solution and addresses a lot more use cases, there's a lot more bulk and technical debt in the solution. This may make it overwhelming for first-time users and administrators. The email builder though is truly par excellence.
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Return on Investment
Liaison
No answers on this topic
Liaison
  • Increases in enrollment!
  • More efficient funnel
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ScreenShots