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TargetX, from Liaison vs. Populi

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    TargetX, from Liaison

    Score8 out of 10
    N/ATargetX, now from Liaison (acquired October, 2020) is a CRM for higher education institutions. It's built on the Salesforce.com development platform, tailored for student recruitment and retention. It also includes instant messaging (UChat) and the ability to build communities for particular classes/groups of students (Schools App).N/A

    Populi

    Score8 out of 10
    N/AN/A

    $199

    per month

    Pricing
    TargetX, from LiaisonPopuli
    Editions & Modules
    No answers on this topic
    Basic
    $199
    per month
    Offerings
    Pricing Offerings
    TargetX, from LiaisonPopuli
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    User Ratings
    TargetX, from LiaisonPopuli
    Likelihood to Recommend
    7.5
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    TargetX, from LiaisonPopuli
    Likelihood to Recommend
    Liaison
    Most of the reason I'd recommend the solution is for their email capabilities. The email builder is par excellence, almost if not more competitive than capabilities provided by some actual Email Marketing solutions. Additionally, it runs on Salesforce, and thus allows for automated emails and campaigns with information integrated into them from SF records. It is truly remarkable and a very well-developed capability.
    Incentivized
    Read full review
    Populi
    No answers on this topic
    Pros
    Liaison
    • Bulk Email
    • Analytics
    • Event Management
    • 3rd party product bundling & support
    Incentivized
    Read full review
    Populi
    No answers on this topic
    Cons
    Liaison
    • When sending large volumes of email the campaigns can be slow to send
    • The events functions are not as robust as some of the competition
    • Their telemarketing component has not been updated in a while and leaves a bit for current call centers.
    Incentivized
    Read full review
    Populi
    No answers on this topic
    Alternatives Considered
    Liaison
    Given that it's an older solution and addresses a lot more use cases, there's a lot more bulk and technical debt in the solution. This may make it overwhelming for first-time users and administrators. The email builder though is truly par excellence.
    Incentivized
    Read full review
    Populi
    No answers on this topic
    Return on Investment
    Liaison
    • Increases in enrollment!
    • More efficient funnel
    Incentivized
    Read full review
    Populi
    No answers on this topic
    ScreenShots