Liftoff vs. Vungle

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Liftoff
Score 9.0 out of 10
N/A
Liftoff is a complete mobile app marketing platform from Liftoff Mobile in Redwood City, that aims to help companies acquire and retain high quality app users at scale. Liftoff uses unbiased ML to find the best users for an app, creative testing to deliver engaging ad experiences and a unique cost per revenue model to optimize for LTV goals.N/A
Vungle
Score 8.0 out of 10
N/A
Vungle headquartered in San Francisco offers their eponymous mobile in-app advertising technology platform.N/A
Pricing
LiftoffVungle
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
LiftoffVungle
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
LiftoffVungle
Top Pros
Top Cons
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LiftoffVungle
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User Ratings
LiftoffVungle
Likelihood to Recommend
9.0
(1 ratings)
7.0
(1 ratings)
Usability
-
(0 ratings)
7.0
(1 ratings)
Support Rating
-
(0 ratings)
5.0
(1 ratings)
User Testimonials
LiftoffVungle
Likelihood to Recommend
Liftoff Mobile
I think for mainstream ecommerce, the sites are super quick to spin up, easy to use, and fit the bill for most asks. The challenge can be when you need something more customized. I think they have the ability to basically do anything you need but they don't necessarily have the bandwidth to get it all done when you need it.
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Vungle
Vungle works well for branding and performance as video is a high impact format that and that has good CTRs and CVRs. However, for advertisers without a lot of budget, Vungle may not be a good option as the CPMs on the exchange are very high. For branding there are alternatives that have a more developed product, where video can be targeted near content the user may like, like Teads.
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Pros
Liftoff Mobile
  • Continual site/system improvements
  • Ease of Use
  • Ability to spin up stores quickly
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Vungle
  • You can work on a CPI basis on the network level.
  • Strong in the US. A lot of inventory there.
  • SSP integration very fast and good technical team.
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Cons
Liftoff Mobile
  • Data Uploads could be easier
  • Customer service is strong but they have been inundated lately which means responses are sometimes slow
  • Custom deployments take a while again because they are so behind
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Vungle
  • Product development. They have not evolved their product significantly still offering the same videos they had 3 years ago.
  • Slow to respond to product questions.
  • Not enough scale on APAC GEOS.
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Usability
Liftoff Mobile
No answers on this topic
Vungle
I would say is a standard video SSP. The reporting dashboard is well designed and easy to use and throttling options are standard. They seem to be confident about their inventory and they don't really evolve their product and add new betas or create audiences or do anything out of the ordinary.
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Support Rating
Liftoff Mobile
No answers on this topic
Vungle
Their support team is a bit slow. You have to re-send your email questions constantly because the first email never gets a reply. Their core business is still the ad network which does not involve a lot of human interaction so they are still working on how to evolve their account management team to be an exchange.
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Alternatives Considered
Liftoff Mobile
They are very similar actually. What I like about Liftoff though is that we don't have to use 3rd party applications to do what we need which can add up super quickly. If we are in need of customer service, the staff is knowledgeable about everything since the functions are native functions.
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Vungle
Vungle stands out as the only video only exchange. It is their main selling point and they have carved out a nice niche that differentiates them from the rest of SSPs. Their main competition, in my opinion, is Teads, which has focused the product more towards branding in order to monetize better for its publishers by getting higher bids.
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Return on Investment
Liftoff Mobile
  • Less double data entry thanks to the uploads
  • Easier to use interface allows our staff to just work on the job rather than trying to figure out how to work on the job
  • Allows us to scale more easily instead of relying on a one-person developer team
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Vungle
  • We have gotten good CPAs, but we have had to bid high CPMs.
  • They were reluctant to do a rebate deal, which is something standard once you hit a certain volume of spend, which worsened ROI.
  • No buy sides fees, which is a big plus for profitability.
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ScreenShots