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LiveRamp Data Collaboration Platform vs. NMI Merchant Central

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    LiveRamp Data Collaboration Platform

    Score10 out of 10
    Enterprise companies (1,001+ employees)
    LiveRamp is an enterprise Data Collaboration and Identity Resolution platform designed to connect, resolve, and activate first-party consumer data across advertisers, digital publishers, marketing platforms, data providers, and commerce media networks. The platform utilizes privacy-preserving identity matching (AbiliTec) and data clean room infrastructure to enable multi-party data sharing, audience segment activation, and cross-channel measurement without exposing underlying personally…N/A

    NMI Merchant Central

    Score8.8 out of 10
    N/ANMI Merchant Central, formerly IRIS CRM, is a payments-focused Customer Relationship Management (CRM) platform for independent sales organizations, banks, payment facilitators, and software providers. It manages the merchant lifecycle from prospecting and onboarding through underwriting, boarding, support, residuals, reporting, and portfolio management.N/A
    Pricing
    LiveRamp Data Collaboration PlatformNMI Merchant Central
    Editions & Modules
    No answers on this topic
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    Offerings
    Pricing Offerings
    LiveRamp Data Collaboration PlatformNMI Merchant Central
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    User Ratings
    LiveRamp Data Collaboration PlatformNMI Merchant Central
    Likelihood to Recommend
    7.7
    (3 ratings)
    9.0
    (3 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    LiveRamp Data Collaboration PlatformNMI Merchant Central
    Likelihood to Recommend
    LiveRamp
    For marketers or advertising agencies who are trying to find better ways to activate first party data to improve advertising performance, LiveRamp is the industry leading data onboarding platform. Once data is onboarded, it can be segmented in granular ways to create unique audience segments using boolean logic. LiveRamp is also well suited for identity resolution. LiveRamp will be a key player in the post-cookie world for advertisers and agencies. LiveRamp is an enterprise product for brands and agencies who invest heavily in paid media - if you aren't investing heavily in paid media and aren't investing in ad tech, LiveRamp probably isn't a good fit.
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    Network Merchants, LLC (NMI)
    It’s been 2 years since IRIS CRM is supporting me by supporting my business and I have seen enormous progress in my business so far which is a really good sign and is enough for me to be satisfied with it. According to me and as I have observed it is fully loaded with many useful tools that can help in uplifting a business. Removes the manual cycle from me entering every people's hours exclusively. We really evaluated Bullhorn cover and tab it was not awful by any means.
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    Pros
    LiveRamp
    • The interface makes sense and is usable.
    • Automated cleansing.
    • Can assist in revenue generation for website.
    • Great customer support.
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    Network Merchants, LLC (NMI)
    • the new clients can be onboarded within minutes and this stands out among other competitive applications
    • has ROI calculator within the website making it hassle free
    • Shows up risk flags of clients with special monitorX
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    Cons
    LiveRamp
    • Better UI
    • API connectivity
    • More complex ETL processes
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    Network Merchants, LLC (NMI)
    • Some minor design issues in the record communication interface. For example, replying to an existing email thread within the record set does not capture the entire communication or signatures.
    • Workflow customization is not easy for all users and can require some coding skills on the back end.
    • Linking forms from external websites is one feature that isn't very intuitive. Some leads are better inputted manually.
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    Usability
    LiveRamp
    No answers on this topic
    Network Merchants, LLC (NMI)
    It is a wonderful software with an automated messaging service. It has helped us in having a better knowledge of our customer’s needs, preferences, and habits, and by knowing all these we have improved our business. Security is my basic concern and the fact that it has a disabled human element from the business equation are the things that I don’t really like in it.
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    Support Rating
    LiveRamp
    No answers on this topic
    Network Merchants, LLC (NMI)
    It has enabled us to keep a record of the demographics of our clients and eventually we can develop a better understanding of our clients that will lead us to uplift our business. With its amazing sales tool, we have developed a strong relationship with our clients, and helped us in creating a good brand image. We really adore the convenience of managing and reporting data. It is quite easy to handle and all our business is depended on it and it helped us in gaining more loyal customers.
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    Alternatives Considered
    LiveRamp
    LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.
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    Network Merchants, LLC (NMI)
    The one thing I loved about the agreement express over AuditGenius was the organization of loans to be audited, it is very organised as per the client and his portfolio and shows up flags while the AuditGenius has the list and seems very odd. But also in customer usage, I found many of my business partners using agreement express for the quick onboarding and also for ROI which indeed gave me a strong feeling about the application.
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    Return on Investment
    LiveRamp
    • Has helped us to be able to monetize website.
    • Saves us a lot of time and thus money.
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    Network Merchants, LLC (NMI)
    • The cost is a bit higher than other options (~$1300/mo), which can be seen as a negative in an absolute sense.
    • The improvement in workflow management has been significant, and has saved at least 50 man-hours per week across our organization.
    • Accurate rolling sales data reporting has been critical in defining quality metrics. This benefit is more indirect, but it has allowed us to better respond to changes in customer complaint trending.
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    ScreenShots

    LiveRamp Data Collaboration Platform Screenshots

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