LiveRamp vs. OpenRefine

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LiveRamp
Score 10.0 out of 10
N/A
LiveRamp, from the company of the same name in San Francisco, is a data connectivity platform supporting the safe and effective use of data. Powered by core identity resolution capabilities and network, LiveRamp enables companies and their partners to connect, control, and activate data to transform customer experiences and generate business outcomes.N/A
OpenRefine
Score 0.0 out of 10
N/A
OpenRefine (previously Google Refine) is a tool for working with messy data: cleaning it; transforming it from one format into another; and extending it with web services and external data. OpenRefine always keeps data private on the user's own computer until the user wants to share or collaborate. This way private data never leaves a computer unless the user wants it to. (It works by running a small server on a computer and a web browser to interact with…N/A
Pricing
LiveRampOpenRefine
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
LiveRampOpenRefine
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
LiveRampOpenRefine
Considered Both Products
LiveRamp
Chose LiveRamp
I have not used any other products specifically like this as we already had this product when I began using it.
Chose LiveRamp
LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and …
OpenRefine

No answer on this topic

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User Ratings
LiveRampOpenRefine
Likelihood to Recommend
7.7
(0 ratings)
-
(0 ratings)
User Testimonials
LiveRampOpenRefine
Likelihood to Recommend
It is well suited if you are trying to track data and information across multiple platforms.
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Pros
  • Data onboarding
  • Identity resolution
  • Data management
  • Audience segmentation
  • Third-party data for audience targeting
  • Hosting great ad tech and martech industry events
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Cons
  • Privacy information could be included better.
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Alternatives Considered
LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.
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Return on Investment
  • Much better overall business view from improved analytics
  • More actionable insights gained from cross platform analytics
  • More holistic view of the user experience
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ScreenShots