LiveRamp Data Collaboration Platform vs. Oracle WebLogic Server

For marketers or advertising agencies who are trying to find better ways to activate first party data to improve advertising performance, LiveRamp is the industry leading data onboarding platform. Once data is onboarded, it can be segmented in granular ways to create unique audience segments using boolean logic. LiveRamp is also well suited for identity resolution. LiveRamp will be a key player in the post-cookie world for advertisers and agencies. LiveRamp is an enterprise product for brands and agencies who invest heavily in paid media - if you aren't investing heavily in paid media and aren't investing in ad tech, LiveRamp probably isn't a good fit.

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If you need to have complex options in place you can count on Weblogic to be a robust Applicational Server you can rely on. But you would need to keep an eye on maintaining the framework updated quite frequently to avoid security breaches and subsequent severe situations. If you don't have other infrastructure for test purposes, I wouldn't advise you on having devs and QA installing this heavy application in their local machines, there are other lightweight solutions that would be a better fit for that.

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• The interface makes sense and is usable.
• Automated cleansing.
• Can assist in revenue generation for website.
• Great customer support.

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• The brand relation between Java and WebLogic Application Server usually provides a quicker access to programming features and their availability for the applications deployed.
• The access to centralized configuration both from console and command line WLST eases the implementation of changes major or not in an organized and expedite way.
• The maturity of the product is also visible in the available tools provided by the product itself, for both monitoring of resources and alerting for availability and thresholds

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• Better UI
• API connectivity
• More complex ETL processes

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• Debugging issues has been difficult sometimes, the documentation is too dense and finding the the root cause for an specific issue takes time.
• The Oracle WebLogic Server console UI feels old and gives a sense of lack of innovation even though it provides so much functionality.
• I'm not sure if Oracle WebLogic Server supports more modern frameworks, but it feels more like a Java EE specific, maybe there's an opportunity there to appeal to newer application platforms

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Oracle WebLogic Server has so many features that sometimes it's hard to find the right place to setup things, I think the dated user interface does not help with that either. This has a direct impact when deciding to use it as your application server, you'd need to have the right people and invest the time needed to master it. If you're application justifies it then it will definitely be a great choice in the long run.

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Oracle WebLogic Application Server is great at security, performance and features.

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The Oracle support is not great sometimes. They take a long time and need a lot of data over and over to resolve issues.

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LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.

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I believe the Oracle WebLogic Suite is probably a better all encompassing suite of development tools for the IT department. [It] is probably a bit more expensive than other competitors like Apache Tomcat or NGINX, but is worth the investment if you consider the savings from time to get code into production.

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• Has helped us to be able to monetize website.
• Saves us a lot of time and thus money.

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• WebLogic Application Server definitely had a positive ROI since all the applications are deployed on a single platform and making maintenance extremely cost effective.
• Since all major cloud vendors support and maintain WebLogic, it gives us an opportunity to explore possibilities to move the organizational infrastructure on to the cloud without too much effort.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info