LiveRamp vs. Osano

For marketers or advertising agencies who are trying to find better ways to activate first party data to improve advertising performance, LiveRamp is the industry leading data onboarding platform. Once data is onboarded, it can be segmented in granular ways to create unique audience segments using boolean logic. LiveRamp is also well suited for identity resolution. LiveRamp will be a key player in the post-cookie world for advertisers and agencies. LiveRamp is an enterprise product for brands and agencies who invest heavily in paid media - if you aren't investing heavily in paid media and aren't investing in ad tech, LiveRamp probably isn't a good fit.

Incentivized

For organizations that don't have the legal team to monitor and implement compliant cookie management solutions across the globe in the ever changing landscape, this product is perfect. Osano monitors vendors and laws across the globe to maximize compliance and even provides GDPR support for those that don't have a physical presence in the area.

Incentivized

• The interface makes sense and is usable.
• Automated cleansing.
• Can assist in revenue generation for website.
• Great customer support.

Incentivized

• Improves the product regularly
• Easy to manage the cookies and scripts
• "Blocklist" feature is handy for spamy scripts still lurking on old sites.

Incentivized

• Better UI
• API connectivity
• More complex ETL processes

Incentivized

• Would appreciate greater styling control over certain ui elements than are currently provided
• As an agency having a plan / interface that would allow us to resell easier would be helpful

Incentivized

Missing some customization options.

Incentivized

LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.

Incentivized

I haven't used any other products like Osano before.

Incentivized

• Has helped us to be able to monetize website.
• Saves us a lot of time and thus money.

Incentivized

• We were able to consolidate across the organization to a single solution reducing overhead.
• Legal compliance is more easily met without need to constantly review and adjust.
• Easy to manage interface has allowed team with less technical expertise to make simple changes when needed.

Incentivized