LiveRamp Data Collaboration Platform vs. Osano

For marketers or advertising agencies who are trying to find better ways to activate first party data to improve advertising performance, LiveRamp is the industry leading data onboarding platform. Once data is onboarded, it can be segmented in granular ways to create unique audience segments using boolean logic. LiveRamp is also well suited for identity resolution. LiveRamp will be a key player in the post-cookie world for advertisers and agencies. LiveRamp is an enterprise product for brands and agencies who invest heavily in paid media - if you aren't investing heavily in paid media and aren't investing in ad tech, LiveRamp probably isn't a good fit.

Incentivized

Osano is well-suited for startups and small-to-medium-sized enterprises (SMEs) due to its low cost and excellent service. The customer support is also commendable. It consistently notifies you of missing privacy policies or cookie compliance issues on your webpage. Additionally, it requires mandatory two-factor authentication (2FA) at login, enhancing security.

• The interface makes sense and is usable.
• Automated cleansing.
• Can assist in revenue generation for website.
• Great customer support.

Incentivized

• Legal compliance in ever changing landscape across the globe
• built for fast with minimal impact on page speed
• language adapts to users device configuration no matter where they are.

Incentivized

• Better UI
• API connectivity
• More complex ETL processes

Incentivized

• [I] would like to have more details on what the scripts/cookies are for (it isn't always clear).
• The step-by-step process of classifying scripts and saving vs. publishing is clunky and unclear.
• Some [of the] naming conventions aren't intuitive - compliance mode, strict, passive, etc.

Incentivized

It's very user friendly once implemented

Incentivized

LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.

Incentivized

I prefer Osano over others for it's easy of configuration and flexibility to adjust language dynamical and legal requirements dynamically based on user device and/or location. Plus easily add team members to help manage the various parts of the software make this a one stop shop solution for our business.

Incentivized

• Has helped us to be able to monetize website.
• Saves us a lot of time and thus money.

Incentivized

• Cost savings.
• Time
• Risk management.