LiveRamp vs. TIBCO Clarity

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LiveRamp
Score 8.2 out of 10
N/A
LiveRamp, from the company of the same name in San Francisco, is a data connectivity platform supporting the safe and effective use of data. Powered by core identity resolution capabilities and network, LiveRamp enables companies and their partners to connect, control, and activate data to transform customer experiences and generate business outcomes.N/A
TIBCO Clarity
Score 7.0 out of 10
N/A
TIBCO Clarity is an automated data cleansing application supporting removal or merging of duplicate records, formatting and transformation, as well as trend or pattern detection in datasets.N/A
Pricing
LiveRampTIBCO Clarity
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
LiveRampTIBCO Clarity
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
LiveRampTIBCO Clarity
Small Businesses
Dataloader.io
Dataloader.io
Score 8.3 out of 10
Dataloader.io
Dataloader.io
Score 8.3 out of 10
Medium-sized Companies
DemandTools
DemandTools
Score 8.8 out of 10
DemandTools
DemandTools
Score 8.8 out of 10
Enterprises
Tableau Prep
Tableau Prep
Score 8.9 out of 10
Tableau Prep
Tableau Prep
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LiveRampTIBCO Clarity
Likelihood to Recommend
8.1
(3 ratings)
7.0
(1 ratings)
User Testimonials
LiveRampTIBCO Clarity
Likelihood to Recommend
LiveRamp
For marketers or advertising agencies who are trying to find better ways to activate first party data to improve advertising performance, LiveRamp is the industry leading data onboarding platform. Once data is onboarded, it can be segmented in granular ways to create unique audience segments using boolean logic. LiveRamp is also well suited for identity resolution. LiveRamp will be a key player in the post-cookie world for advertisers and agencies. LiveRamp is an enterprise product for brands and agencies who invest heavily in paid media - if you aren't investing heavily in paid media and aren't investing in ad tech, LiveRamp probably isn't a good fit.
Read full review
TIBCO Software Inc.
Clarity is well suited to address issues with data integrity, where you want to maintain formatting for fields from various sources. While it can be used to address issues with data impacting departmental use (ex: a field must be set to a particular value based on other field values, and if this is not the case then a business unit may be impacted), the amount of time required to setup the logic is cumbersome. As such, we leveraged TIBCO Data Virtualization to deal with these scenarios.
Read full review
Pros
LiveRamp
  • The interface makes sense and is usable.
  • Automated cleansing.
  • Can assist in revenue generation for website.
  • Great customer support.
Read full review
TIBCO Software Inc.
  • Ability to correct data integrity issues
  • Ease of use
Read full review
Cons
LiveRamp
  • Better UI
  • API connectivity
  • More complex ETL processes
Read full review
TIBCO Software Inc.
  • Issues with SSL configuration options
  • Syntax to create rules requires additional/extra knowledge that may not exist in an organization
  • Requires quite a bit of setup for rule logic
Read full review
Alternatives Considered
LiveRamp
LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.
Read full review
TIBCO Software Inc.
No answers on this topic
Return on Investment
LiveRamp
  • Has helped us to be able to monetize website.
  • Saves us a lot of time and thus money.
Read full review
TIBCO Software Inc.
  • We have not established ROI as we are in the initial stages of setup.
Read full review
ScreenShots