LiveRamp vs. TIBCO Clarity

For marketers or advertising agencies who are trying to find better ways to activate first party data to improve advertising performance, LiveRamp is the industry leading data onboarding platform. Once data is onboarded, it can be segmented in granular ways to create unique audience segments using boolean logic. LiveRamp is also well suited for identity resolution. LiveRamp will be a key player in the post-cookie world for advertisers and agencies. LiveRamp is an enterprise product for brands and agencies who invest heavily in paid media - if you aren't investing heavily in paid media and aren't investing in ad tech, LiveRamp probably isn't a good fit.

Incentivized

Clarity is well suited to address issues with data integrity, where you want to maintain formatting for fields from various sources. While it can be used to address issues with data impacting departmental use (ex: a field must be set to a particular value based on other field values, and if this is not the case then a business unit may be impacted), the amount of time required to setup the logic is cumbersome. As such, we leveraged TIBCO Data Virtualization to deal with these scenarios.

Incentivized

• The interface makes sense and is usable.
• Automated cleansing.
• Can assist in revenue generation for website.
• Great customer support.

Incentivized

• Ability to correct data integrity issues
• Ease of use

Incentivized

• Better UI
• API connectivity
• More complex ETL processes

Incentivized

• Issues with SSL configuration options
• Syntax to create rules requires additional/extra knowledge that may not exist in an organization
• Requires quite a bit of setup for rule logic

Incentivized

LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.

Incentivized

• Has helped us to be able to monetize website.
• Saves us a lot of time and thus money.

Incentivized

• We have not established ROI as we are in the initial stages of setup.

Incentivized