Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lob
Score 8.1 out of 10
N/A
Lob in San Francisco provides the building blocks for developers to automate offline correspondences. Enterprise companies use Lob’s suite of APIs to mail fully dynamic and personalized customer communications with print media. Lob also provides insight into deliverability with piece-by-piece tracing and a proprietary Print Delivery Network to streamline production across fully redundant nodes all over the country.
$0
per month (Up to 500 Mailings)
Smarty
Score 8.8 out of 10
N/A
Smarty is a provider of location data intelligence. Smarty is able to process colossal amounts of location data and APIs verify, validate, enrich, standardize, geocode, and auto-complete addresses.
$20
per month 5000 lookups
Pricing
LobSmarty
Editions & Modules
Startup Plan
$260
per month 3 users & Up to 3,000 monthly mailings
Growth Plan
$550
per month 5 users & Up to 6,000 monthly mailings
Developer Plan
Free
1 user & Up to 500 monthly mailings
Enterprise Plan
Contact Sales
Professional - US Address Autocomplete
$20
per month 5k monthly lookups
Professional - International Address Autocomplete
$40
per month 500 monthly lookups
Professional - US Address Validation
$54
per month 5k Lookups per month
US Reverse Geocoding
$54
per month 25k monthly lookups
Professional - International Address Verification
$65
per month 1k monthly lookups
US Rooftop Geocoding
$106
per month 5k monthly lookups
Unlimited - US Address Verification
$1,250
per month Lookups / month Up to 300 / second
Offerings
Pricing Offerings
LobSmarty
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
LobSmarty
Best Alternatives
LobSmarty
Small Businesses

No answers on this topic

No answers on this topic

Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10

No answers on this topic

Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
LobSmarty
Likelihood to Recommend
10.0
(3 ratings)
9.0
(1 ratings)
User Testimonials
LobSmarty
Likelihood to Recommend
Lob
Lob is working well for batched or scheduled jobs where timing isn't as critical. For items that need to be sent quickly, it's still faster to manually produce.
Read full review
Smarty
The only situation in which Smarty is not the way to go is if you are validating less than 300 addresses a day. The big disclaimer is that I work with data, so I have a pretty good pace for this kind of work. That being said, any more than that and you're looking at parking someone for hours every day for work that largely doesn't warrant the effort - just go with Smarty.
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Pros
Lob
  • Address Verification and NCOA Cleaning
  • Autocomplete for our forms that allow a user to SKIP typing
  • Printing and mailing documents automatically over API
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Smarty
  • Helps customers input address information.
  • Integrates seamlessly with an easy-to-use API.
  • Provides pre-filtered address data to reduce shipping errors..
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Cons
Lob
  • I'm not sure why it defaults to the test environment once we're logged in.
  • Make it easier to navigate back to the search results without starting a new search.
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Smarty
  • The cost/hit for type-ahead lookups. We have people "try" a lot of addresses, which drives up the cost of obviously wrong data input.
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Likelihood to Renew
Lob
will continue to use for specific mailing requirements
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Smarty
No answers on this topic
Usability
Lob
It is very useable and and words cannot express the amount of time saved from having to mail 1000s of checks on a weekly basis.
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Smarty
The tool is very easy to use. Just typing in the first three characters of the first line of the address of the user will return an accurate list of address result options to choose from. Simply select the appropriate address and all the address fields will prepopulate without the need for additional manual address entry.
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Reliability and Availability
Lob
i never witnessed a problem with lob
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Smarty
No answers on this topic
Performance
Lob
perfect except from a minor tracking options missed
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Smarty
No answers on this topic
Support Rating
Lob
good support, not many examples I can think of
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Smarty
No answers on this topic
Implementation Rating
Lob
didn't participate but as for my information it was smooth
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Smarty
No answers on this topic
Alternatives Considered
Lob
lob has a more overall greater pricing and apis and their costumer service is very easy to deal with
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Smarty
I didn't try other specific products. I went straight to the source, USPS API tools, but their limitations, hard to follow instructions, and consistent downtime made me reconsider. I knew I needed a reliable service that would be implemented and work every day without my attention, and it provided exactly that.
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Contract Terms and Pricing Model
Lob
it can be better because the volume pricing method doesn't benefit the clients much but lob itself
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Smarty
No answers on this topic
Scalability
Lob
it will scale very well if its for saas companies
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Smarty
No answers on this topic
Professional Services
Lob
decent overall
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Smarty
No answers on this topic
Return on Investment
Lob
  • Extremely positive reducing cost of managing the mail production process and spending on paper, printers, and printer supplies.
  • More secure than sending spreadsheet to a mailing house.
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Smarty
  • Vastly improved our address database deliverability. We now have over 95% of addresses in our customer database verified, thanks to Smarty.
  • Our bi-annual catalog cost went down. Already-verified address = lower cost for pre-mailing address correction and verification.
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ScreenShots

Lob Screenshots

Screenshot of Lob's available integrations, that include CRM, CDP or marketing automation tools.Screenshot of Lob Analytics. These demonstrate the value of every send and find winning strategies with advanced analytics.Screenshot of Lob Template Gallery. This includes professionally designed templates optimized by a team of experts.Screenshot of Lob analytics dashboard shows trackable events from direct mail campaigns.

Smarty Screenshots

Screenshot of Smarty