Lob vs. Smarty
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
Lob | Score8.5 out of 10 | N/A | Lob in San Francisco provides the building blocks for developers to automate offline correspondences. Enterprise companies use Lob’s suite of APIs to mail fully dynamic and personalized customer communications with print media. Lob also provides insight into deliverability with piece-by-piece tracing and a proprietary Print Delivery Network to streamline production across fully redundant nodes all over the country. | $0 per month (Up to 500 Mailings) |
Smarty | Score8.6 out of 10 | N/A | Smarty is a provider of location data intelligence. Smarty is able to process colossal amounts of location data and APIs verify, validate, enrich, standardize, geocode, and auto-complete addresses. | $20 per month 5000 lookups |
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| Entry-level Setup Fee | Optional | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| Lob | Smarty | |
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| Considered Both Products | No answer on this topic | No answer on this topic |
| Key User Insights | ||
| Would buy again | ||
100% Would buy again 20 Answers | 100% Would buy again 14 Answers | |
| Delivers good value for the price | ||
100% Delivers good value for the price 16 Answers | 100% Delivers good value for the price 14 Answers | |
| Happy with the feature set | ||
100% Happy with the feature set 20 Answers | 100% Happy with the feature set 14 Answers | |
| Lived up to sales and marketing promises | ||
100% Lived up to sales and marketing promises 13 Answers | 100% Lived up to sales and marketing promises 14 Answers | |
| Implementation went as expected | ||
92% Implementation went as expected 12 Answers | 100% Implementation went as expected 14 Answers | |
| Lob | Smarty | |
|---|---|---|
| Small Businesses | No answers on this topic | No answers on this topic |
| Medium-sized Companies | PFL Direct Mail Platform Score9 out of 10 | No answers on this topic |
| Enterprises | PFL Direct Mail Platform Score9 out of 10 | No answers on this topic |
| All Alternatives | View all alternatives | View all alternatives |
| Lob | Smarty | |
|---|---|---|
| Likelihood to Recommend | 8.4 | 8.5 |
| Likelihood to Renew | 6.8 | - |
| Usability | 6.6 | 8.7 |
| Availability | 8.2 | - |
| Performance | 8.2 | - |
| Support Rating | 7.3 | - |
| Configurability | 7.3 | - |
| Contract Terms and Pricing Model | 6.4 | - |
| Ease of integration | 8.1 | - |
| Product Scalability | 8.2 | - |
| Professional Services | 6.4 | - |
| Vendor post-sale | 8.2 | - |
| Vendor pre-sale | 7.3 | - |
| Lob | Smarty | |
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| Likelihood to Renew |
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| Reliability and Availability |
| No answers on this topic |
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| Alternatives Considered |
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| Contract Terms and Pricing Model |
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| Scalability |
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| ScreenShots | Lob Screenshots | Smarty Screenshots |







