TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Localytics

    Score6 out of 10
    N/AUpland Localytics helps you connect with mobile app customers on a deeper, more meaningful level.

    $95

    Per Application Per Month

    MailCampaigns

    Score7 out of 10
    N/AN/AN/A
    Pricing
    LocalyticsMailCampaigns
    Editions & Modules
    Localytics
    $95.00
    Per Application Per Month
    No answers on this topic
    Offerings
    Pricing Offerings
    LocalyticsMailCampaigns
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    LocalyticsMailCampaigns
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Localytics and MailCampaigns
    Feature
    Localytics
    -
    Ratings
    MailCampaigns
    7.6
    1 Ratings
    2% below category average
    WYSIWYG email editor00 Ratings8.01 Ratings
    Dynamic content00 Ratings8.01 Ratings
    Ability to test dynamic content00 Ratings7.01 Ratings
    Landing pages00 Ratings8.01 Ratings
    A/B testing00 Ratings8.01 Ratings
    Mobile optimization00 Ratings7.01 Ratings
    Email deliverability reporting00 Ratings8.01 Ratings
    List management00 Ratings7.01 Ratings
    Triggered drip sequences00 Ratings7.01 Ratings
    Lead Management
    Comparison of Lead Management features of Localytics and MailCampaigns
    Feature
    Localytics
    -
    Ratings
    MailCampaigns
    8.0
    1 Ratings
    1% above category average
    Lead nurturing automation00 Ratings8.01 Ratings
    Lead scoring and grading00 Ratings8.01 Ratings
    Data quality management00 Ratings8.01 Ratings
    Automated sales alerts and tasks00 Ratings8.01 Ratings
    Lead segmentation and distribution00 Ratings8.01 Ratings
    Campaign Management
    Comparison of Campaign Management features of Localytics and MailCampaigns
    Feature
    Localytics
    -
    Ratings
    MailCampaigns
    8.0
    1 Ratings
    6% above category average
    Calendaring00 Ratings8.01 Ratings
    Event/webinar marketing00 Ratings8.01 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Localytics and MailCampaigns
    Feature
    Localytics
    -
    Ratings
    MailCampaigns
    8.0
    1 Ratings
    6% above category average
    Social sharing and campaigns00 Ratings8.01 Ratings
    Social profile integration00 Ratings8.01 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Localytics and MailCampaigns
    Feature
    Localytics
    -
    Ratings
    MailCampaigns
    8.0
    1 Ratings
    6% above category average
    Dashboards00 Ratings8.01 Ratings
    Standard reports00 Ratings8.01 Ratings
    Custom reports00 Ratings8.01 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Localytics and MailCampaigns
    Feature
    Localytics
    -
    Ratings
    MailCampaigns
    7.9
    1 Ratings
    4% above category average
    API00 Ratings8.01 Ratings
    Role-based workflow & approvals00 Ratings8.01 Ratings
    Customizability00 Ratings7.01 Ratings
    Integration with Salesforce.com00 Ratings8.01 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.01 Ratings
    Integration with SugarCRM00 Ratings8.01 Ratings
    Third-party software integrations00 Ratings8.01 Ratings
    Best Alternatives
    LocalyticsMailCampaigns
    Small Businesses
    EZ Texting
    Score9.1 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    EZ Texting
    Score9.1 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Airship
    Score9.1 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    LocalyticsMailCampaigns
    Likelihood to Recommend
    6.0
    (3 ratings)
    7.0
    (1 ratings)
    Likelihood to Renew
    7.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    -
    (0 ratings)
    8.0
    (1 ratings)
    Support Rating
    3.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    LocalyticsMailCampaigns
    Likelihood to Recommend
    Upland Software
    For the price and the features available, Localytics is one of the best options. It is more robust in areas that we don't need it to be and overall there could be simpler flows for sending push notifications or performing actions that you need to do every week. Also, the data it sends back on how push notifications perform is basically useless. There needs to be more explanation on the impact notifications have on users. The data would always say that notifications drove less engagement but we would see engagement go up every time we sent a notification.
    Incentivized
    Read full review
    MailCampaigns
    It's particularly well-suited for e-commerce businesses looking to send targeted product recommendations based on browsing history and past purchases. However, it may be less appropriate for organizations requiring extensive design customization or those with simple, low-volume email needs. The software is HIPAA compliant and has a SOC 2 certification, which are both huge factors considering we work with sensitive customer data that as a company have to be compliant to do everything within the necessary regulations of data protection.
    Incentivized
    Read full review
    Pros
    Upland Software
    • Great web interface which provides a couple of levels of pivoting and filtering of data
    • Straight-forward integration for simpler use cases
    • Access to raw data through S3 for use in your own data pipeline
    Incentivized
    Read full review
    MailCampaigns
    • Advanced behavioral targeting based on real-time user interactions
    • AI-powered subject line optimizer for improved open rates
    • Dynamic content blocks that personalize email content at scale
    Incentivized
    Read full review
    Cons
    Upland Software
    • The biggest thing I would like to see with Localytics is the capability for more correlations. The limited amount of correlations available does restrict the type of analyses that could be done with the data.
    • An easier interface to move data into Microsoft Excel would be very useful, rather than creating annoying workarounds.
    • More/better automatically scheduled reporting, as well as an Excel plug-in to access the data rather than being restricted to the Localytics interface.
    Read full review
    MailCampaigns
    • Limited template customization options for complex designs
    • Occasional lag in reporting dashboard updates
    • Absence of a built-in image editor for quick graphic customization
    Incentivized
    Read full review
    Likelihood to Renew
    Upland Software
    There is a lot of competition. I would renew if there isn't anything more exceptional that would justify the re-coding and implementation load costs
    Read full review
    MailCampaigns
    No answers on this topic
    Usability
    Upland Software
    No answers on this topic
    MailCampaigns
    In fact, we started seeing ROI on the MailCampaigns app in the first three months of using it. The time needed to setup and learn quickly paid off later when we started seeing better campaign performance and more revenue for our email marketing campaigns.
    Incentivized
    Read full review
    Support Rating
    Upland Software
    It would take several weeks to hear back from the billing team. It took 3 months to resolve an invoice last year. Their technical support is very responsive. I would typically get a response in under 24 hrs.
    Incentivized
    Read full review
    MailCampaigns
    No answers on this topic
    Alternatives Considered
    Upland Software
    We have not used other products but are going to start exploring making a switch to a new platform.
    Incentivized
    Read full review
    MailCampaigns
    Prior to MailCampaigns, I used Mailchimp and Constant Contact. While both are solid options, MailCampaigns offers superior segmentation capabilities. Unlike Mailchimp, which limits the number of segmentation conditions, MailCampaigns allows for unlimited layered segmentation
    Incentivized
    Read full review
    Return on Investment
    Upland Software
    • Was our first provider of user-level event data
    • Allows for many users to easily answer their own questions before making requests of the data team
    • Raw data dumps gave the data team the ability to provide more in-depth analyses.
    Incentivized
    Read full review
    MailCampaigns
    • Increased email open rates by 25% through improved targeting
    • Boosted conversion rates by 15% with personalized content
    • Reduced unsubscribe rates by 30% due to more relevant messaging
    Incentivized
    Read full review
    ScreenShots