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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Localytics

    Score6 out of 10
    N/AUpland Localytics helps you connect with mobile app customers on a deeper, more meaningful level.

    $95

    Per Application Per Month

    SimplyCast

    Score10 out of 10
    N/ASimplyCast is a customer flow communication platform that combines marketing automation, inbound marketing and interactive communication. The software enables clients to personalize messaging at the right time no matter who their audience is. SimplyCast caters to SMBs as well as enterprise clients. It also provides solutions for industries such as emergency response, automotive and marketing agencies.

    $3

    per month

    Pricing
    LocalyticsSimplyCast
    Editions & Modules
    Localytics
    $95.00
    Per Application Per Month
    SimplyCast
    $4.95
    per month
    Offerings
    Pricing Offerings
    LocalyticsSimplyCast
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    LocalyticsSimplyCast
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Localytics and SimplyCast
    Feature
    Localytics
    -
    Ratings
    SimplyCast
    6.3
    1 Ratings
    21% below category average
    WYSIWYG email editor00 Ratings7.01 Ratings
    Dynamic content00 Ratings6.01 Ratings
    Ability to test dynamic content00 Ratings7.01 Ratings
    A/B testing00 Ratings6.01 Ratings
    Mobile optimization00 Ratings7.01 Ratings
    Email deliverability reporting00 Ratings6.01 Ratings
    List management00 Ratings5.01 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Localytics and SimplyCast
    Feature
    Localytics
    -
    Ratings
    SimplyCast
    8.0
    1 Ratings
    6% above category average
    Dashboards00 Ratings9.01 Ratings
    Standard reports00 Ratings8.01 Ratings
    Custom reports00 Ratings7.01 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Localytics and SimplyCast
    Feature
    Localytics
    -
    Ratings
    SimplyCast
    7.0
    1 Ratings
    9% below category average
    API00 Ratings7.01 Ratings
    Role-based workflow & approvals00 Ratings7.01 Ratings
    Customizability00 Ratings6.01 Ratings
    Integration with Salesforce.com00 Ratings7.01 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.01 Ratings
    Integration with SugarCRM00 Ratings7.01 Ratings
    Best Alternatives
    LocalyticsSimplyCast
    Small Businesses
    EZ Texting
    Score9.1 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    EZ Texting
    Score9.1 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Airship
    Score9.1 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    LocalyticsSimplyCast
    Likelihood to Recommend
    6.0
    (3 ratings)
    10.0
    (1 ratings)
    Likelihood to Renew
    7.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    3.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    LocalyticsSimplyCast
    Likelihood to Recommend
    Upland Software
    For the price and the features available, Localytics is one of the best options. It is more robust in areas that we don't need it to be and overall there could be simpler flows for sending push notifications or performing actions that you need to do every week. Also, the data it sends back on how push notifications perform is basically useless. There needs to be more explanation on the impact notifications have on users. The data would always say that notifications drove less engagement but we would see engagement go up every time we sent a notification.
    Incentivized
    Read full review
    SimplyCast
    No answers on this topic
    Pros
    Upland Software
    • Great web interface which provides a couple of levels of pivoting and filtering of data
    • Straight-forward integration for simpler use cases
    • Access to raw data through S3 for use in your own data pipeline
    Incentivized
    Read full review
    SimplyCast
    • Email tracking
    • Easy to use
    Incentivized
    Read full review
    Cons
    Upland Software
    • The biggest thing I would like to see with Localytics is the capability for more correlations. The limited amount of correlations available does restrict the type of analyses that could be done with the data.
    • An easier interface to move data into Microsoft Excel would be very useful, rather than creating annoying workarounds.
    • More/better automatically scheduled reporting, as well as an Excel plug-in to access the data rather than being restricted to the Localytics interface.
    Read full review
    SimplyCast
    • Templates need updating
    • Uploading list is a bit tedious
    Incentivized
    Read full review
    Likelihood to Renew
    Upland Software
    There is a lot of competition. I would renew if there isn't anything more exceptional that would justify the re-coding and implementation load costs
    Read full review
    SimplyCast
    No answers on this topic
    Support Rating
    Upland Software
    It would take several weeks to hear back from the billing team. It took 3 months to resolve an invoice last year. Their technical support is very responsive. I would typically get a response in under 24 hrs.
    Incentivized
    Read full review
    SimplyCast
    No answers on this topic
    Alternatives Considered
    Upland Software
    We have not used other products but are going to start exploring making a switch to a new platform.
    Incentivized
    Read full review
    SimplyCast
    I use both SimplyCast and Act-On. Act-On ties in with our database, I use SimplyCast in order to send e-mails that don't look exactly like our other e-mails
    Incentivized
    Read full review
    Return on Investment
    Upland Software
    • Was our first provider of user-level event data
    • Allows for many users to easily answer their own questions before making requests of the data team
    • Raw data dumps gave the data team the ability to provide more in-depth analyses.
    Incentivized
    Read full review
    SimplyCast
    • We do get responses from our e-mails
    • Do not get a lot of information like we do from Act-On
    Incentivized
    Read full review
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