Localytics vs. T2M URL Shortener

For the price and the features available, Localytics is one of the best options. It is more robust in areas that we don't need it to be and overall there could be simpler flows for sending push notifications or performing actions that you need to do every week. Also, the data it sends back on how push notifications perform is basically useless. There needs to be more explanation on the impact notifications have on users. The data would always say that notifications drove less engagement but we would see engagement go up every time we sent a notification.

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I don't want to say that T2M is one size fits all - because they have so many features and capabilities that could be tailored to many different businesses and business needs. But I do feel like most any company, especially their underlying marketing departments, could highly benefit from its features.

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• Great web interface which provides a couple of levels of pivoting and filtering of data
• Straight-forward integration for simpler use cases
• Access to raw data through S3 for use in your own data pipeline

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• The dashboards we used were awesome!
• The stats were fairly detailed, and frankly more helpful than we anticipated going in (top browsers, top referrers, top platforms, top devices, etc).
• SSO wasn't a must for us, but definitely a pro.
• GDPR considerations are a huge part of our team's discussions, so it was good to know T2M was cognizant of that.
• We used the URL expiration feature very often.

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• The biggest thing I would like to see with Localytics is the capability for more correlations. The limited amount of correlations available does restrict the type of analyses that could be done with the data.
• An easier interface to move data into Microsoft Excel would be very useful, rather than creating annoying workarounds.
• More/better automatically scheduled reporting, as well as an Excel plug-in to access the data rather than being restricted to the Localytics interface.

• The support was just ok in our experience (they were very responsive and kind, but our issues seemed(?) relatively minor and took some time to resolve, but maybe they were just more complicated than it seemed in our view).
• We did really like the dashboards eventually, but I think they could be a little clearer/more intuitive upon an initial glance.

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There is a lot of competition. I would renew if there isn't anything more exceptional that would justify the re-coding and implementation load costs

It would take several weeks to hear back from the billing team. It took 3 months to resolve an invoice last year. Their technical support is very responsive. I would typically get a response in under 24 hrs.

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We have not used other products but are going to start exploring making a switch to a new platform.

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To be honest, I don't think I (or anyone on my direct team to my knowledge) has worked with another tool quite like T2M. We did a couple of demos for other options when we were looking for a tool way back when, but I can't recall off-hand what they were or how they compared (aside from we obviously chose T2M - strictly based on the other demos themselves).

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• Was our first provider of user-level event data
• Allows for many users to easily answer their own questions before making requests of the data team
• Raw data dumps gave the data team the ability to provide more in-depth analyses.

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• The time savings is immeasurable.
• Onboarding new employees to use T2M was fairly quick and easy, which allowed those efficiency gains to be even compounded.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info