Localytics vs. Tidal by Redwood

For the price and the features available, Localytics is one of the best options. It is more robust in areas that we don't need it to be and overall there could be simpler flows for sending push notifications or performing actions that you need to do every week. Also, the data it sends back on how push notifications perform is basically useless. There needs to be more explanation on the impact notifications have on users. The data would always say that notifications drove less engagement but we would see engagement go up every time we sent a notification.

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On coming to well suited experience while error handling and effortless recovery processes are crucial, Tidal performs exceptionally well. It can identify and fix automated issues, reducing downtime and interruptions. A smaller automation solution may be more cost-effective if a business primarily utilizes a single platform or uses a small number of applications that do not require complex integration.

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• Great web interface which provides a couple of levels of pivoting and filtering of data
• Straight-forward integration for simpler use cases
• Access to raw data through S3 for use in your own data pipeline

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• Tidal Automation allows us to automate and schedule/ perform various tasks in a easy and effective manner. It is highly interactive and effective allowing nearly 4k -5k jobs to run a day.
• Tidal is designed to be easily shareable and collaborative allowing multiple users to work at a particular time making work effective.
• Tidal allows us to ensure that every event which is triggered is exactly when it's supposed to be regardless of other activities which are going as well.
• It is user-friendly to generate the reports required of a particular object and allows us to test the codes perfectly well before executing in live environment.

• The biggest thing I would like to see with Localytics is the capability for more correlations. The limited amount of correlations available does restrict the type of analyses that could be done with the data.
• An easier interface to move data into Microsoft Excel would be very useful, rather than creating annoying workarounds.
• More/better automatically scheduled reporting, as well as an Excel plug-in to access the data rather than being restricted to the Localytics interface.

• Still a bit slow when navigating. If you close a job you have to wait a few seconds to open another one. Even when you made no changes.
• When viewing a job and make no changes, the "ok" button changes the last modified date as if you made a change. No big deal, but wastes time when troubleshooting a problem and looking into what jobs were changed last.
• You can see the parameters column in the "job activity", but not in "Job definitions".
• Can't search the parameters field in the filter.
• Changing a variable name does not change it on the job. It still works because Tidal Automation uses the ID number. It just causes confusion when you see a variable on a job and can't find the variable under "Variables". On top of that, Tidal Automation does not show the ID column under "Variables" making it even more difficult to find the variable.

There is a lot of competition. I would renew if there isn't anything more exceptional that would justify the re-coding and implementation load costs

We are on the fence. The increased pricing for renewals is staggering. With new automation options like Microsoft's Power Automate and Event Driven Ansible on the field, there are other options now available.

It would take several weeks to hear back from the billing team. It took 3 months to resolve an invoice last year. Their technical support is very responsive. I would typically get a response in under 24 hrs.

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Having provided consulting services for years on Tidal by Redwood, I recommend going with a solutions partner or consultant to deploy it. I believe there are sizing and tuning guidelines that should be followed for environments of scale. I believe they are not critical when first lighting up the product, but if you are not aware of them you will encounter performance degradation after a few thousand job objects are added.

We have not used other products but are going to start exploring making a switch to a new platform.

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1. Tidal is good at processing large volume pf data and is cost effective. 2. Tidal can automate the scheduling of production objects, ensure that materials are delivered on time 3. Tidal Process large volumes of data which cannot be done everyday by running codes/scripts manually which does it with ease when required.

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• Was our first provider of user-level event data
• Allows for many users to easily answer their own questions before making requests of the data team
• Raw data dumps gave the data team the ability to provide more in-depth analyses.

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• Better decision-making and more process visibility are achieved through reporting and monitoring.
• Lowered time frames and streamlined administration of the workflow.
• Improved cost and resource allocation, especially in cloud contexts.
• A decrease in manual errors and related expenditures.
• Unusual problems that could occur during automation.
• Possible difficulties shifting to a new automation tool.
• The expense of beginning implementation and training.

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Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info