Lookback vs. Sprig

Best suited to conduct remote interviews that are moderated and facilitated by the interviewer/researcher.

Not the best if you want to do it unmoderated, there are much more sophisticated tools out there. Unfortunately, for a design research team that does both these kids of research, it can be hard to get budgets to get two softwares and hence the Unmoderated Feature can seem super undercooked and doesn’t really do the job.

Otherwise it’s a great tool

Incentivized

We help our digital team and seo team to optimize the website based on the data we get from the tool which ultimately results in better page views, time spent on a web page & low bounce rate

• Organization of user interviews
• Sharing of interviews across the team
• Creating highlights of insights

Incentivized

• User Journeys.
• User research.
• Prototyping.
• Unmoderated testing.

Incentivized

• Unmoderated interviews is still under cooked as a feature
• The process of how participants have to download an app to start an interview is a large friction point for us

Incentivized

• Website optimization which helps us generate more leads
• Increased sales due to tracking & detailed view of our customer journey
• Reporting & analytics

Once you understand how the interface works, it works great, but there is a learning curve

Incentivized

Sprig is ideal for high-traffic websites. Few people (passively and actively) provide feedback when asked. Therefore, before you get this tool, you need to make sure you measure your website's traffic and decide if it's worth investing in it. This tool is recommended for any e-commerce site for post-purchase research after the purchase is complete.

Incentivized

I never have the problem with the support team. They solve my problems on time

Zoom was way more expensive and it o is designed to other things apart from just running qualitative interviews. It also requires a different kind of approval and different approval processes to go through when trying to get it simply for qualitative research purposes.

Lookback records, scribes, helps observe and provides a sentiment check as well in the price that it does

Incentivized

Sprig allows users to record video (either on their screen or their webcam) on their mobile devices. Once you have integrated it into your website, you can easily deploy any questionnaire on any page of your website.

Incentivized

• It allows us to understand our customers’ problems in a very team compatible way.

Incentivized

• It is good and does the work properly as promised
• User interface is modern
• No lag and frequent maintenance updates