Loomly vs. Publer

Loomly

Publer

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Loomly	Score 8.7 out of 10	N/A	Loomly is a brand success platform with solutions for brands of all sizes. Users can plan, create, publish, optimize, promote, and track social content across a variety of channels. Currently, Loomly supports Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google My Business, YouTube, Snapchat, TikTok, and additional custom channels. Loomly was built for collaboration and organization, and is presented as an ideal tool for brands and agencies with multiple social accounts, locations,…	$0 up to 1 user
Publer	Score 9.5 out of 10	N/A	Publer is a social media management tool used by individuals and businesses in crafting, scheduling, and analyzing their online presence across various social platforms. Publer aims to simplify the complexity of social media management, as a companion for digital marketers, influencers, and businesses of all sizes. Key Features: Scheduling: Publer enables users to plan and schedule posts across multiple social media platforms, to ensure a consistent…	$5 per month per user

Pricing

Loomly

Publer

Editions & Modules

Free: $0
up to 1 user
Enterprise: Contact Vendor
Enterprise: Custom

Professional: $5
per month per user
Business: $10
per month per user
Enterprise: Custom Pricing

Offerings

Pricing Offerings
Loomly	Publer
Free Trial
Yes	Yes
Free/Freemium Version
Yes	Yes
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

VAT not included in the price. 14 days money back guarantee. Discount available for annual pricing.

More Pricing Information

Community Pulse
	Loomly	Publer
Considered Both Products	Loomly Verified User Anonymous Chose Loomly Loomly is by far my favorite out of all the platforms I've tried because it is the easiest to use and does not feel outdated. Prior to switching to Loomly, I was using Planoly - great tool but for smaller businesses and creators. It's not great for managing a large number of … Incentivized Helpful? Verified User Anonymous Chose Loomly Loomly is the best that I have tried. It's user friendly and it's cost effective. I LOVE it! Other content management software are more pricey and have been more difficult to work with user interfaces. Loomly is great at scheduling and looking at a calendar view for content … Incentivized Helpful? Verified User Anonymous Chose Loomly I found Loomly, while more simple, to be the most worth the price. Especially because I specifically can view analytics on client accounts directly, there's no need for me to have it within my platform. However, I know this is crucial for a lot of people. If they're looking … Incentivized Helpful? Heide Rembold Social Media Strategist Chose Loomly Sprout Social and Meta Business Suite Incentivized Helpful? SG Sofija Grozdanova Marketing Coordinator Chose Loomly This software is easy to use and you can add all team members and clients. You can select the social media for each client and schedule and plan content from there. It is also easy to engage with the audience like reply to messages and comments. With the two types of preview … Incentivized Helpful?	Publer Verified User Anonymous Chose Publer In our opinion, Sendible is poorly designed and takes too many menus, clicks, opens and closes to perform a simple task. Their pricing structure changes suddenly with price increases and loss of seats. Socialbee was a contender but had restraints for a multi brand company that … Incentivized Helpful? Verified User Anonymous Chose Publer More user-friendly, less clunky, runs better, easier to view multiple accounts, and has API access. Incentivized Helpful? Ben Egerton Marketing and Communications Executive Chose Publer We have used Orlo before using Publer, and they are very similar products, but Publer is much more cost-effective in comparison. Publer can be just as easy to use as Orlo, and the look and feel work in a very similar way. If you are looking for a better cost-effective solution, … Incentivized Helpful? Verified User Anonymous Chose Publer We previously used SocialBee and also evaluated Metricool. SocialBee could not edit video directly in the app and couldn't auto-generate captions. Its mobile app didn't support comment management or story link stickers. Metricool was simpler to navigate but felt rigid — it … Incentivized Helpful? Verified User Anonymous Chose Publer Much more feature-rich and the best value for money. Incentivized Helpful? Matěj Mauler Content creator Chose Publer Publer has a better design and faster application. While it is not a neccessity, I like to use software, that looks and feels modern. Publer also have much better pricing for my concrete use case - we are two people managing 4 social media channels. Incentivized Helpful? Verified User Anonymous Chose Publer I found Hootsuite and Buffer after searching about content management tools on the internet. They are great tools as well but in terms of pricing, Publer has got better plans. Pricing really matters for people with small to medium size businesses and I think Publer offers two … Incentivized Helpful? Stefan Beyer Company Manager Chose Publer - missing support for Mastodon Incentivized Helpful? Verified User Anonymous Chose Publer The reason I chose Publer above Buffer and Later Social is the integration of Google Maps business. Either there was no integration with it, or it was much more expensive to have it. Now I have 10 social media accounts connected and I'm more active than ever on our socials. Incentivized Helpful? Verified User Anonymous Chose Publer I've used other tools to try and schedule across social media platforms and although others may have had better pricing or better features, they rarely had both. Publer is the perfect balance of performance and pricing, where other platforms excel in one over the other. Incentivized Helpful? Hampig Minassian Owner Chose Publer Very well. It comes very close to what hootsuite does but at a fraction of the price. Its pretty interesting tat Publer has not blown up yet. even some of the other ones outside of its circle its still good to use Publer over others. so give it a try Incentivized Helpful? JA Jonathon Andrews Creative Director Chose Publer Later does not have the required features compared to Publer. Although later was interesting and it was a good price, it ultimately failed to win because it does not offer tagging in automated posts. Publer allows you to tag in automated posts and batch scheduled posts, even … Incentivized Helpful? RC ricardo carvalho owner Chose Publer Publer actually uses ChatGPT as a friend, it's not a similar product. You can use ChatGPT inside Publer to increase the quality of the posts and the texts that you can use in the posts, and also the comments in the post, and also other things in the posts. It's great. Incentivized Helpful? BS Brianna Shade Owner Chose Publer To be honest, I chose Publer because it has a much more accessible pricing structure. AND I loved some of the additional features (like spintax) I couldn't get anywhere else. The others priced BY platform, or I just didn't like how little automation was actually apparent in … Incentivized Helpful? Alikhan Surani Co Founder Chose Publer Super expensive for using on publishing Incentivized Helpful? Verified User Anonymous Chose Publer the cost of high. Incentivized Helpful? Dimitri Cassimatis Marketing Manager Chose Publer This is my answer: We tested Hootsuite, Buffer, and Postcron before choosing Publer. Hootsuite offered the features we needed, but its pay-per-seat pricing quickly became too costly for our small, in-house team. Buffer provided a good experience and reliable network coverage, … Incentivized Helpful? Philipp Brugger CEO Chose Publer I dont know how the tool was called I used before , but the problem with that tool was, that I had to be online with my computer to post my scheduled postings. With Publer everything will be posted automatically Incentivized Helpful? Gilbeli Girodier González Owner- CEO Chose Publer The price and the feature are what drove me to Publer. It was cheaper for the features and social accounts I needed. However, Publer is still on the expensive side. I overall will still recommend Publer to be able to start your own social media marketing business. Definitely … Incentivized Helpful? Verified User Anonymous Chose Publer Pound for pound and dollar for dollar, I chose Publer and am very happy with my choice thus far. Incentivized Helpful? Kathryn Rose Newey Marketing Chose Publer Easier to use. Free account with limited but relevant functionality for those just starting out or if you want to try Publer first. One of the best value for money social media content management sites I could find. Incentivized Helpful? Verified User Anonymous Chose Publer At the time of purchasing, Publer was the most cost effective compared to other options considered, and provided the combination of features I needed at the time. Because of the simplicity of interface, and customer service I have not needed to look elsewhere at all. Incentivized Helpful? Verified User Anonymous Chose Publer A lot more options Incentivized Helpful? Verified User Anonymous Chose Publer Publer was much easier to use than these other ones, and it didn't feel like they charged as much for incremental additional social accounts. In Publer, I especially liked the way their calendar for scheduling posts was displayed, and I found their bulk upload a lot easier to … Incentivized Helpful? Jay Cin CEO \| Founder Chose Publer Hands-down, way better fill in the gaps that we were experiencing with our previous software, so far been very pleased Incentivized Helpful?

Features

Loomly

Publer

Publishing

Comparison of Publishing features of Product A and Product B
	Loomly 9.1 Ratings 11% above category average	Publer 9.1 Ratings 11% above category average
Content planning and scheduling	9.80 Ratings	9.70 Ratings
Audience targeting	7.90 Ratings	00 Ratings
Content optimization	9.00 Ratings	8.80 Ratings
Workflow management	9.70 Ratings	8.80 Ratings

Engagement

Comparison of Engagement features of Product A and Product B
	Loomly 8.8 Ratings 8% above category average	Publer 8.4 Ratings 4% above category average
Customer interaction histories	8.80 Ratings	00 Ratings
Bulk actions	8.70 Ratings	8.50 Ratings
Automated routing and prioritization	00 Ratings	8.30 Ratings

Marketing

Comparison of Marketing features of Product A and Product B
	Loomly 8.2 Ratings 6% above category average	Publer - Ratings
Content marketing	9.80 Ratings	00 Ratings
Paid media management	6.60 Ratings	00 Ratings
Campaigns and promotions	8.00 Ratings	00 Ratings

Channel coverage/integration

Comparison of Channel coverage/integration features of Product A and Product B
	Loomly 9.4 Ratings 12% above category average	Publer 9.4 Ratings 12% above category average
Twitter	9.70 Ratings	9.20 Ratings
Facebook	9.70 Ratings	9.30 Ratings
LinkedIn	9.90 Ratings	9.50 Ratings
Google+	8.00 Ratings	9.60 Ratings
Instagram	9.70 Ratings	9.40 Ratings
Pinterest	9.50 Ratings	9.60 Ratings
YouTube	9.40 Ratings	9.50 Ratings

Reporting/analytics

Comparison of Reporting/analytics features of Product A and Product B
	Loomly 8.3 Ratings 7% above category average	Publer 8.1 Ratings 5% above category average
Campaign success analytics	8.60 Ratings	8.30 Ratings
Real-time tracking	8.00 Ratings	00 Ratings
Competitor analysis	00 Ratings	7.90 Ratings

Account management

Comparison of Account management features of Product A and Product B
	Loomly 9.4 Ratings 17% above category average	Publer 9.1 Ratings 14% above category average
Role-based user permissions & privileges	9.60 Ratings	9.00 Ratings
Mobile access	9.30 Ratings	9.10 Ratings

Best Alternatives
	Loomly	Publer
Small Businesses	CoSchedule Marketing Suite Score 10.0 out of 10	CoSchedule Marketing Suite Score 10.0 out of 10
Medium-sized Companies	CoSchedule Marketing Suite Score 10.0 out of 10	CoSchedule Marketing Suite Score 10.0 out of 10
Enterprises	Social Suite by Reputation.com Score 9.4 out of 10	Social Suite by Reputation.com Score 9.4 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Loomly	Publer
Likelihood to Recommend	9.4 (0 ratings)	9.5 (0 ratings)
Likelihood to Renew	10.0 (0 ratings)	10.0 (0 ratings)
Usability	9.7 (0 ratings)	9.2 (0 ratings)
Availability	- (0 ratings)	10.0 (0 ratings)
Performance	- (0 ratings)	9.0 (0 ratings)
Support Rating	10.0 (0 ratings)	10.0 (0 ratings)
Implementation Rating	10.0 (0 ratings)	- (0 ratings)
Configurability	- (0 ratings)	9.0 (0 ratings)
Product Scalability	- (0 ratings)	9.0 (0 ratings)

User Testimonials
	Loomly	Publer
Likelihood to Recommend	Loomly is the best. Truly I love it. It has been super helpful to send quick videos to remote co-workers and feel like we are sitting face to face getting work done. It's increased productivity and its great for managing my calendar and sending what I need to, when I need to Incentivized Verified User Anonymous Read full review	Publer is a great choice for in-house teams managing multiple sister brands because it combines all networks—Facebook, Instagram, LinkedIn, TikTok, Threads, Google Business Profiles, YouTube, and Pinterest—into a single drag-and-drop calendar, removing the hassle of separate dashboards and spreadsheets. The platform’s AI-generated captions, evergreen “recycle” rules, and simple approval process keep our content running smoothly and on brand, while built-in analytics offer enough insight to optimise timing and formats without needing enterprise-level features. We haven’t faced any major restrictions; when an API change caused a hiccup, Publer’s support team fixed it within a day. Agencies that require in-depth white-label reporting or detailed short-form video metrics might need additional tools, but for a small or medium-sized enterprise seeking seamless scheduling, quick optimisation, and responsive support, Publer hits the mark. Dimitri Cassimatis Marketing Manager Read full review
Pros	Overview of all accounts is extremely helpful when managing multiple accounts Approval flow for team members and clients Simplicity of use Incentivized Verified User Anonymous Read full review	I love the CALENDAR view, I think it looks really clean I like how it changes the aspect ratios of the photos between social platforms for me I love how I can simply log in with Google, that is a small detail but it helps I love how I can "preview" to make sure I got everything right I love lamp... Verified User Anonymous Read full review
Cons	Ability to change the background Takes a while to create a drafted post for scheduling More post ideas around holidays and observances Incentivized DC Dominique Cannon-Walton Social Media Manager Read full review	It would be good to see better integration of the Instagram platform, when it comes to using trending audio, getting template inspiration etc, but this may be limited by the available API. Hashtag analysis and suggestion is pretty limited, and this is a feature in the higher paid accounts. Verified User Anonymous Read full review
Likelihood to Renew	These services that Loomly offers when integrating multiple social media platforms is invaluable. It makes this side of the business a breeze. Monica Luker Resource Development & Marketing Manager Read full review	I love the tool, is simple and useful Gilbeli Girodier González Owner- CEO Read full review
Usability	It's easy to use. I think that's one of the key selling points. I've used trials of other social media management platforms, and they've been more difficult to introduce to my clients, which drives a wedge. Loomly has been fairly easy to introduce my clients to, therefore optimising review timelines and ease. Incentivized Verified User Anonymous Read full review	Publer is overall pretty easy to use. You can schedule posts very easily, and we have found that new users can pick this up very easily. It could have an improved dashboard and UI that shows the different sections more clearly, but it has still been easy to use overall. Incentivized Ben Egerton Marketing and Communications Executive Read full review
Performance	No answers on this topic	The pages do load very quick but in the the iPad form Gilbeli Girodier González Owner- CEO Read full review
Support Rating	The chat feature is 10/10 Monica Luker Resource Development & Marketing Manager Read full review	Every time I have contacted Publer, I get answers right away Gilbeli Girodier González Owner- CEO Read full review
Alternatives Considered	I found Loomly, while more simple, to be the most worth the price. Especially because I specifically can view analytics on client accounts directly, there's no need for me to have it within my platform. However, I know this is crucial for a lot of people. If they're looking for that, I'd probably say another platform might be better. But for me, Loomly is perfect! Incentivized Verified User Anonymous Read full review	The reason I chose Publer above Buffer and Later Social is the integration of Google Maps business. Either there was no integration with it, or it was much more expensive to have it. Now I have 10 social media accounts connected and I'm more active than ever on our socials. Verified User Anonymous Read full review
Scalability	No answers on this topic	I think this is well designed product. I really enjoy that I am able to learn it quick, integrate all the socials very easily Gilbeli Girodier González Owner- CEO Read full review
Return on Investment	Easy to use for all members Can schedule all your content for many accounts in one place Makes it more effective as both team members and clients have access to it It is effective to cover everything about social media from scheduling to replying to comments and audience Incentivized SG Sofija Grozdanova Marketing Coordinator Read full review	Countless hours saved, not only in the initial scheduling, but also in the repurposing/reusing/autoscheduling Peace of mind knowing I can more easily stay consistent with my posting More hours saved on the analytics, which are FAR easier to view trends than in the native platforms Incentivized BS Brianna Shade Owner Read full review
ScreenShots	Loomly Screenshots